PodCraft by Alitu: Honing the Craft of Podcasting

Batching your podcasts basically means that you record and produce in bulk. There are many benefits to doing things this way, but is it a good idea when you’re just starting out? Matthew: Here’s a great question that comes in from Thomas, is batching a good idea for new pod casters? Before we answer that […] Support the show (https://pod.academy)

Are download numbers enough to measure the engagement of your show’s audience? Transcription Matthew: This question came in from Linda who is asking, how does she measure engagement with her podcast? I guess the first question that comes up here from her point of view is why might you want to measure your engagement, Colin? […] Support the show

If you run an interview podcast, it’s good practice to research your guests before you chat to them. Transcription Matthew: This was a question that came in from Peter, he was wondering how should he go about researching guests before they come on the show? Obviously if you get in touch with somebody you want […] Support the show (https://pod.academy)

I’m subjected to Masterchef occasionally, usually if I pop round to see my mum and dad. They love it, me, not so much. I always think it’s particularly cruel of the judges to be so critical of the foods presentation before they’ve even tasted it. Presentation matters. And it’s the same for your podcast. You’ll […] Support the show

A blank page to a writer or an empty canvas to an artist can be daunting. Where do you begin? How do you start? The same questions probably strike you when you’re considering your next podcast episode. Producing an individual podcast or an entire series isn’t easy. But being a better podcast planner and […] Support the show (https://pod.academy)

I’ve got a secret. But please keep it to yourself. Here goes – “I’m obsessed with taglines.” If a client or business chum asks me for my opinion on their tagline, it’s not uncommon for me to lose hours crafting dozens of alternatives for them. I realised I needed help when I started pulling […] Support the show (https://pod.academy)

You’ve created your invisible script, and you’ve crafted a narrative structure that will skillfully lead your listener through your podcast. So is that it? Are you done? Or is something missing? The Missing Link? As a voracious listener of many podcasts, nothing will turn me off quicker than a dull, lifeless podcast host. I’ve […] Support the show (https://pod.academy)

I’ve always enjoyed reading, and now I get the pleasure of reading to my daughter, Abigail. It’s a staple part of the Cudmore bedtime routine. I admit that some of the stories aimed at a very young audience can hardly be described as ‘page-turners.’ It’s fairly obvious what’s going to happen next, and character development […] Support the show (https://pod.academy)

To script or not to script… that is the question. One of the things we’re often asked, especially by new podcasters, is “should I write a script for my podcast?” The answer is almost always ‘yes’. At least to some degree. In the real world, it’s unusual that complete scripts are written. More commonly […] Support the show (https://pod.academy)

Thanks for listening to this series which was all about ways to potentially monetise your podcast. What would you like to hear in the next series of Podcraft? Have your say and get in touch at info@thepodcasthost.com   Support the show (https://pod.academy)

In this episode, we’re covering crowdfunding. It’s the fashionable way, these days, to start selling a product, but can it also work for something like a podcast? Well, a number of shows have proven it can. Let’s find out how! A Question for You Are you crowdfunding your show, do you know someone who is, […] Support the show (https://pod.academy)

In this episode, I’m looking at how to make money by selling the show itself. That means either selling episodes, selling upgrades, or re-purposing the show into a related product. For some, this is the most obvious (and easiest!) way to get started in Podcast monetization. For others, it can be a lot of […] Support the show

This week we have an interlude from Series 5 of Podcraft in the form of an interview with Andy White. Andy is a hugely experienced UK based Podcaster who runs The Internet Marketing Podcast, a hugely successful show on the ubiquitous subject of digital marketing. In this episode we learn a tonne from Andy’s experience […] Support the show (https://pod.academy)

In the episode we’re looking at the slightly tricky world of donations. Can you make money through donations in Podcasting? Yes, you definitely can, and I’ll talk you through all of the different methods within this episode. New platforms such as Patreon which are starting to make this even easier, and there are approaches to […] Support the show

This is probably one of the most awaited episodes of the series, because sponsorship is seen as the ‘holy grail’ of podcasting for many. Think about it – you record a show on something you love, you enjoy the process and thousands of people listen. Then, somehow, some way, you talk for 30 seconds about […] Support the show

Last time around we covered affiliate marketing for podcasters. That basically means selling other people’s products and services through your show. This time we’re moving closer to home, and that means selling YOUR OWN products and services as part of a podcast. This is aimed at anything from startup businesses looking to promote and service, […] Support the show

Now we’re we’re into the detail of Series 5, exploring in-depth the range of monetisation methods for podcasting. Today, it’s affiliate marketing, and how you can use affiliate deals to monetize your show. Affiliate marketing is a great one to start with, I think, because it really is available to anyone, right away. Podcast affiliate marketing […] Support the show (https://pod.academy)

Some people earn a living from their podcast. Others are happy enough just to bring in enough to cover their hosting costs, and perhaps pay for a takeaway every few weeks. Whatever your aims are when it comes to monetization, experienced podcaster, The Real Brian, explores all possible routes in his weekly show Profitcast. On […] Support the show (https://pod.academy)

In this short tie-up episode I say farewell to Series 4 and look forward into 2015. It’s year change time and plans are always afoot after all! The End, But not the End, for Series 4 I hope you enjoyed Series 4 – I certainly had a blast talking to the excellent folks that we’ve […] Support the show (https://pod.academy)

In this bonus episode you’ll hear an interview with PodCraft host Colin Gray, originally recorded for Harry Duran’s Podcast Junkies show. Here Colin talks about his background, his influences, and why he is so passionate about this medium. Support the show (https://pod.academy)

Your podcast can have the best audio content in the world, but that alone won’t be enough to grow your audience and reach new people. Listeners need to find your content online, and two of the most important things you can do to ensure you are heard are: 1. give your podcast an effective name, […] Support the show

Storytelling is right on trend, following the success of Serial and the Startup Podcast. We know stories engage, but how do we create one? We’ve written on digital storytelling before, but now it’s time to talk through our storytelling techniques. In this episode I’m talking to Dan Feld of Prologue Profiles about just that – how […] Support the show (https://pod.academy)

This week I want to go back to basics and talk about presentation skills. It’s taken as read that in-person presenting, getting up in front of an audience, is something that takes practice and skill. But, many people underestimate presenting to the microphone and how much your style can change and improve with a […] Support the show (https://pod.academy)

In a series all about presenting your Podcast content, we can hardly miss out one of the biggest trends in Podcasting of recent years: the humble interview. Interviewing is a real skill in itself, requiring preparation, practice and a whole lot of other little nuances. I thought it would be great to get a Radio […] Support the show (https://pod.academy)

On this episode of PodCraft I’m delighted to welcome Mr John Lee Dumas of Entrepreneur on Fire. John has been delivering amazing, high value content on entrepreneurship, business and life in general for 2+ years now. And amazingly, it’s always been on a daily schedule – that’s right, 7 podcast episodes a week. So, who […] Support the show (https://pod.academy)