Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

In this episode we’ll talk about what options a podcast with less than 1,000 listeners has for monetizing, the strength of a loyal and targeted audience and what I’d do to share the value of my podcast with advertisers, even though I have a relatively small listener base.  Links in this Episode: 1. Listen to Ep. 40: The Podcaster's Guide to Making and Selling Your First Digital Product https://mor...

This is exactly how I'd help a client that's never made a dime on their podcast go from making nothing to $10,000 with their podcast. 📥  Download your free printable Zero to $10K Workbook and Planner: https://morgan-franklin-media.kit.com/c1c78b7bf7 🚨 Want to sell a digital product? Use my free tool that sends you 10 ideas made for YOUR podcast: https://form.jotform.com/Morgan_Franklin/podcast-d...

When I think about the most impactful and accessible ways for podcasters to make money from podcasting, especially within the first year, it’s having a digital product. Most of the time your first  digital product can be created with minimal time and limited overhead. The biggest question is, what are you going to make and how are you going to sell it? In this episode we’ll work through these two...

Do you ever wonder how podcasters ACTUALLY make money? Take it from a full time podcaster, it might not be what you're expecting. In this episode, I’m telling you everything —the what, when, and how behind the five income streams I’m using to monetize my podcast in 2025.  I’ll walk you through real examples from my business, including soft pitches, digital products, affiliate marketing, speaking e...

The past few months I’ve had multiple questions from podcasters that are trying to monetize their podcast, but it’s still not getting them anywhere. I can relate to this, it took me years to make money off my podcasts. In this episode we’ll talk about five reasons you still aren’t making money with your podcast. How to fix it and what you need to know moving forward if you want your podcast to be...

This isn't a political episode - it's an episode about politics. In the 2024 United States Presidential Election a powerful campaigning tool was unleashed on voters and pundits alike: podcasts. 🤭 In the age of 15-second videos it might be hard to believe that 3 hour podcasts and other multi-hour media shaped this election, but it did. In this episode we’re going to dissect the use of podcasts by...

They say all politics are local. I say all podcasting is local. Over the past 4 years I've had the honor of welcoming hundreds of guests onto my podcasts and having conversations with people I'd never dreamed I'd meet. In this episode: I'll talk about what it takes to book a high-profile podcast guest, what I've done in the past and how I confidently pitch any guest. 📌 Shop the Newest Edition to...

Just because someone follows you on social media and likes every piece of content you make about your podcast doesn't mean they'll ever listen to your podcast. Most of the time, our social media followers have different reasons for following us than our podcast listeners have for listening.   In this episode we’re talking  about how to optimize your social media profile and content to drive listen...

One of the biggest misconceptions in podcast promotion is social media is the only way to get new listeners. I'm here to tell you, this simply isn't true. In this episode: (3:30) - The power of word-of-mouth recommendations and referrals to drive listeners to your podcast. (6:15) - How to m ake your podcast more searchable on podcast apps, including optimizing your podcast title, episode titles, a...

Here are 3 things I'll be working on the rest of 2024 to make 2025 my best year of podcasting ever:   1. Social media - short form content, direct calls to action and YouTube. 2. In-person networking - podcast conferences, conferences, and talking to people in my industry and local community.  3. AI - ChatGPT, creating automated systems and getting the most out of AI capabilities. If you want to d...

You don't know what you don't know and for most of us, (myself included 🙋🏻‍♀️) what we don't know about podcasting is ALOT . In this episode I'll break down what I wish I'd known when I started my first podcast in 2021, what I wish I'd known starting my 5th podcast in 2023, and what I wish I'd known becoming a podcast host for the first time in 2024. Get your free podcast audit checklist (with w...

PodSchool is in session and today, I'm sharing one of my favorite tools for podcasting: ChatGPT. ChatGPT has been a game changer for my podcast, helping me streamline everything from content creation to promotion. And the best part? I’m going to walk you through four of my favorite ChatGPT prompts that I use every week. In this episode: (2:30) What is ChatGPT? How does it work? (5:45) ChaptGPT Pro...

It's the question that haunts every podcaster. When should you monetize your podcast? In this episode we’re going to talk about the bare minimum of what you’ll need to monetize a podcast, the monetization options for beginners, intermediate and established podcasters and finally, the pros and cons of monetization and the biggest mistake podcasters make when they fly too close to the monetization s...

I’ve missed so many opportunities to turn listeners of my shows into buyers. If you’re like me and sometimes you put selling on the back burner to creating (what you think is) quality content, I want you to know you can have both, and in this episode I’m going to teach you how to do exactly that. In this episode, we’re going to talk about overcoming the anxiety of asking for the sale, using your p...

If every week you’re using the same Canva graphic that only gets 5 likes, this episode is your sign it’s time to revisit your podcast’s social media strategy. Chopping up episodes to recycle on TikTok isn't going to grow an audience in 2024. Because the truth is - the algorithm doesn't hate you, but it might hate your content. 🫣 I see podcasters making the same mistakes over, and over and in this...

I'm not usually a "hard truths" kind of person. Mostly because you could look at me the wrong way and I'd get my feeling hurt. 🥲 But this is a hard truth every podcaster must face: there will come a time you feel like no one cares about your podcast. In this episode we'll talk about what to do when you start having a podcast meltdown, my embarrassing first attempt at starting a podcast and why it...

Trying to be yourself online feels like trying to be cool on the first day of school.  Over the past few months I've made a conscious effort to figure out how to be myself online. Turns out, it's not as easy as I thought it'd be. In this episode we're talking about how to practice being yourself online, why being the "brand" of you won't build a community and what to do when you feel like you have...

You got a podcast sponsor! Yay!!! Now what? 😳 In this episode we’re going to take a real sponsored ad I'm working on, talk about how to break it down into a readable, memorable, actionable ad, and most importantly talk about how you can create ads your listeners won’t skip immediantly the second they hear a different music start playing. In this episode: (1:32) Why podcast advertising is the most...

It's really hard to be successful podcasting when you dread making your podcast. 😬 This episode is dedicated to all my podcasters who are tired, stressed and low-key want to quit their podcast. Whoever said podcasting is easy lied to us, because podcasting takes hard work, dedication, commitment and most importantly a much needed break from time to time. In this episode we’re going to talk about...

Finding the right guests to host on your podcast will make you more money than any sponsorship or ad likely ever would. In the beginning most podcasters think they're going to get rich on partnerships and brand deals and 60-second mid-roll ads, but the truth is most of us are going to make money podcasting through the connections and network we build through our podcast. In this episode we’ll talk...

If you live in the United States the past 3 weeks have felt like a year. 🫠 It’s election year and also one of the most significant and historical presidential elections of our lifetime. Over the past month I’ve heard a lot of opinions on the right, left and quite frankly the pits of hell. Everyone has an opinion, but the bigger question is - should you share it on your podcast? 😬 In this episode...

If I could give one piece of advice to EVERY podcaster it’d be this: the difference between a good and a great podcast is storytelling . The more engaging, relevant and relatable your stories are, the more quickly you’ll grow your podcast and brand.  If you’re struggling to find new listeners, if you're constantly feeling burnt out from publishing and promoting new episodes, if you can’t figure ou...

What do podcasters that make millions of dollars through sponsorships doing differently than the rest of us? Podcasting is a 25-billion dollar industry , and this goes without saying, but there are plenty of advertising dollars to go around. The question is, is your podcast setup to get any of this money? Would a potential sponsor listen to your podcast and think it’s a good investment? In this ep...

A few weeks ago I saw someone on Threads asking why none of the podcast gurus ever talk about SEO for podcasts. As someone that works professionally in podcasting and digital marketing that made me laugh, because most of the podcast educators I follow are constantly talking about SEO for podcasting. But I get it! SEO is confusing, and boring and honestly kind of a pain in the neck to explain and i...

Over the past 2 months I’ve gone into the trenches of digital marketing research for my podcasts to figure out what will actually bring more downloads and listeners to each episode. Like so many business owners, brands and podcasters I knew the power of email marketing but it sounded like a major pain in the neck. Could it really help that much?? The marketing gurus aren’t lying to us about this o...