Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

Your downloads have stalled. Engagement’s down. This episode is for all my podcasters who need to break out of a podcast growth plateau.  We're talking about actionable ways you can regain listener interest, diagnose what’s not working, and monetize (yes, even now). In this episode: What podcast plateaus actually are and what they’re not The 3 core reasons your growth may have stalled 5 ways to sh...

Video podcasting is the hot new bombshell entering the villa, and you need to know if it’s worth your time and money and whether it’s going to be able to catapult you to the next level of podcasting success or if it’s another podcasting fad that’s going to cost you thousands of dollars and leave you feeling even more overwhelmed in the long run. Today, we’re talking about the real numbers, what it...

Who do you think about more? Your current audience, listeners that have already found you and love you and consider themselves part of your community or new listeners, someone that might be searching for a certain topic or just something to listen to and they find you and become a part of your audience. As podcasters it can be really easy to get caught up in making content for one of the two. For...

There’s a fine line in podcasting. There’s a fine line between being yourself and sharing too much. There’s a fine line between knowing your audience and completely forgetting who this show was created for. There’s a fine line between selling and completely sabotaging your business. In this episode we’re going to talk about the invisible funnel, and how your podcast should be driving sales in your...

As podcasters we kind of have to be obsessed with what’s next. It’s way too easy to get stuck in the churn of what’s happening right now, and we have to focus on the next big guest, your next recording date, that next launch and the product you’ll have next year. That’s part of being a podcaster and business owner and being a high achiever. You always have to be looking around corners and figuring...

In this episode we’re going to talk about why it’s so hard to make money with traditional sponsorships through podcasting, how you can start making money well before you have 10,000 monthly downloads and how you should be positioning your podcast and brand to make money from your first episode. 🎧 Listen to Episode 40: The Podcaster's Guide to Making and Selling Your First Digital Product: https:/...

Podcast analytics are like the wild west: there is no standard of law and order.  As you know, it doesn’t take long to be completely confused by your podcast host analytics and going on Spotify for Creator and stressing out of Apple Podcasts Connect - I know because I’m right there with you.  There’s a bunch of numbers and stats and listeners and downloads and what does it all mean? What does it m...

You start a podcast, it’s fun for about 3 weeks and then - life starts happening... recordings are getting more inconvenient, you don't know what to talk about, your guests aren’t responding, everything is expensive and you have ten downloads on your episodes. I know I say this in every episode, but podcasting is hard. It’s time consuming, it’s expensive, it’s frustrating, it’s loney, and sometime...

✨ChatGPT✨ it’s magical, it’s mystical and it really is amazing, mostly because it does all the stuff we don’t want to do. It might also be ruining your podcast. This episode is so contradictory to most of what I teach you about incorporating AI into your podcast workflow, but I’m seeing way too many podcasters destroying their podcasts with ChatGPT and before it goes on any further let’s have a...

Rebranding a podcast is tricky. Branding a podcast is tricky.  I’ve had several questions lately from established podcasters asking either what went wrong with their podcast rebrand or what they need to know before rebranding and in this episode we’ll talk about when to know it’s time for a rebrand, what you need to focus on during your rebrand and how to relaunch you podcast in a constructive way...

When can you monetize your podcast? That’s one of the most asked questions I get as a podcast producer and strategist and the simple answer is: today . Yeah, it’s true. You can monetize your podcast today. You could hypothetically speaking, start making money on your podcast today by becoming an affiliate partner. Now, obviously it’s much more complicated than recording an ad and watching the mone...

Do you want to know the biggest lie in podcasting? I’ve been thinking about this episode for many years, and it’s something I try to share with every podcaster I work with and meet. The biggest lie in podcasting is that it’s easy , but way too many of us make it too hard. In this episode I’m going to expose the lies you’ve likely been told about podcasting and how you can reclaim the truth for you...

Is your podcast ranking on the charts? Does it matter ? In this episode we’ll talk about what rankings are and how they impact your podcast growth, how to strategize for your own show and of course, how to actually start showing up on the charts and ranking to find the audience you want listening to your podcast. In this episode: How podcast rankings work across different platforms like Apple Podc...

In podcasting there are few things more important than being able to utilize your network, make an offer and close a deal. Whether that’s getting a guest you want to come on your show, guesting yourself on another podcast or getting a sponsor, you need to know how to pitch your podcast effectively and efficiently.  If you can’t speak to the value of your podcast, no one can. In this episode I’m go...

One of the most asked questions I get as a podcast producer and podcaster is should all podcasts have an audio and video component? I wish there was an easy answer to this question, because even I grapple with the pros and cons of whether my podcasts should have video. In this episode we’re going to talk about the advantages, disadvantages, investment, and payoff of having a video component to you...

Everyday we become more and more aware of the power of the  ✨brand✨ . But what does that even mean? Why should we care? Most of us probably wouldn’t consider our podcast to be a brand , but in 2025, that’s a huge mistake.  In this episode we’ll talk about the importance of recognizing and nurturing the brand of your podcast, why branding matters and how to leverage your podcast branding in a way...

Last year I had over 500,000 viewers without a dollar in paid promotion from one social media - Pinterest. After Google, Pinterest brings the most traffic to my website and podcast episodes, with the average visitor spending about 23 minutes looking at past episodes.  In this episode we’ll talk about why Pinterest is the best place to grow your podcast audience, how to properly market your podcast...

What's old is new again and we're learning how to promote our podcast the old fashioned way (in-person 😁). In this episode: (2:50) Why 2025 is the year of taking podcast promotion and marketing offline. (3:47) The easiest way to start promoting your podcast in person. (4:38) Why you should talk about your podcast more. (6:15)  How to start building a community around your podcast. 👋🏼 Listen to...

Only 35% of podcasts make money. If I'm being honest, I thought it would be less. 😬 Most podcasts will never get out of the red - and it's not their fault! Podcasting is expensive, time consuming and everyone thinks they're going to make money from it. In this episode we’ll talk about the two kinds of podcasts that actually make money. How to better align your podcast with one of these two strate...

I’m going to say something and you might not agree with me, but in my experience this is the truth: marketing a podcast is harder than having a podcast . Finding the right people that should be listening to your podcast and reminding them every week to listen to your podcast is actually harder than making the podcast itself and that’s not easy .  In this episode we’re going to talk about why your...

If you want to grow your podcast, you need to understand your listeners. What makes a listener a fan? What makes a fan a customer? In this episode we'll talk about the lifecycle of our audience and how to better speak to listeners at every stage of listening. 📌 Book Your 1-Hour Strategy Session: https://morganfranklin.media/contact-morgan-franklin 👩🏻‍💻 Shop My Podcast Template Store: https://p...

I have a question for you: why do people listen to your podcast? It’s such a simple question, but it’s really hard to answer. That’s because it’s not a fill in the blank question, it’s not black and white, there’s a hundred different correct answers for why someone might listen to your podcast. But in this episode, I’m going to help you figure out the most important one. 👋🏼 Listen to Ep. 8 - How...

As of December 2024, in the past month 47% of Americans age 12+ have listened to a podcast. Isn’t that crazy to think about? Almost half of Americans over the age of twelve last month listened to a podcast. That’s the highest number of active podcast listeners ever recorded.  Needless to say, 2025 will be the year of the podcast. In this episode we’re talking about my 10 predictions for podcasts i...

This is why so many podcasters stop podcasting and are never able to monetize their podcast. They started the podcast trying to serve a topic and not a listener , and that never works. We are all selfish consumers, and when we aren’t getting what we’re looking for we’ll move on to find what is giving us what we’re looking for. In this episode I’m going to walk you through not only why you need a s...

One of my favorite parts of working in podcasting and being a podcaster is hearing people’s podcast suggestions and learning about new podcasts. Is there anything better than finding an amazing podcast with hundreds of episodes to completely obsess over and listen to day and night and ask every person you see if they’ve listened to it? I don’t think so.  This week’s episode is different from my no...