Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Marketing is essential to growing our businesses, but creating a marketing plan often takes up more time than it should. This week, episode 86 of Listeners to Leads is about how to create a one-hour marketing plan! In this episode of Listeners to Leads, Mallory Schlabach and I share the importance of breaking down marketing into manageable pieces and actionable steps you can take right now to grow...

I talk on the podcast all of the time about repurposing your podcast episodes into additional content and creating a book is not only a great way to extend the reach of your content but to continue building collaborative relationships with your guests. This week, episode 85 of Listeners to Leads is about how to create a book featuring your podcast guests! In this episode of Listeners to Leads, my...

We all, as business owners, burn out our email lists, personal networks, and social media following, so going on podcasts gives us an opportunity to reach a new audience and introduce them to our own podcast or the products or services we provide. This week, episode 84 of Listeners to Leads is about using podcast guesting to attract new clients! In this episode of Listeners to Leads, my guest Juli...

If you’re interested in starting your own podcast, guesting on someone else’s podcast, or just wanting to know more about the podcast industry itself, there’s no better way than to gain insight from the people who’ve had their own share of experiences, obstacles, and successes along the way. This week, episode 83 of Listeners to Leads is advice and insight from 3 experienced podcasters! In this ep...

Introverts thrive with one on one conversations so a podcast is a great way to naturally share the things they are passionate about with people that align with their values in a way that feels the most comfortable to them. This week, episode 82 of Listeners to Leads is about podcasting for introverts! In this episode of Listeners to Leads, my guest Katherine Mackenzie-Smith shares how podcasting c...

As business owners and podcasters, we are busy, and everything on our plate can add up and feel overwhelming. It is super important to repurpose the content we’ve put time and effort into so that we can work smarter, not harder. This week, episode 81 of Listeners to Leads is aboutthree ways to repurpose podcast content! In this episode of Listeners to Leads, I’m sharing examples of ways I have in...

A podcast is often an extension of ourselves, and sometimes we get this boxed-in feeling like we can’t get deeper with our message or narrow down the kinds of content we’re creating, but we’re here to tell you that it is possible, and this is your sign to do it. This week, episode 80 of Listeners to Leads is about showing up consistently for your podcast community! In this episode of Listeners to...

Compared to the early years of podcasting, there is now so much less of a barrier to entry regarding tech skills and cost to start. What remains the same is the amount of consistency and work that goes into making a truly valuable show.  This week, episode 79 of Listeners to Leads is about the future of podcasting! In this episode of Listeners to Leads, my guest Todd Cochrane shares his wealth of...

If you’ve listened to this podcast before, you know I talk all the time about the importance of having quality content and audio for your podcast. As the industry is growing, this is only becoming more imperative when it comes to showing up and providing value for your audience. This week, episode 78 of Listeners to Leads is about why podcast quality is so important! In this episode of Listeners t...

The trends are shifting away from chasing big numbers and followers to focusing more on having a solid and engaged community that shows up consistently for you and the content you’re creating. This week, episode 77 of Listeners to Leads is about creating a podcast for your community! In this episode of Listeners to Leads, my guest Krista Lockwood shares how she started her podcast imperfectly as a...

Like anything, there are so many strategic decisions you can make when it comes to your podcast content, but unless you know your goals, you could be making content that is misaligned with what your audience is looking for. This week, episode 76 of Listeners to Leads is about being strategic with your podcast content! In this episode of Listeners to Leads, my guest Casey Gromer shares how each com...

There are countless metrics you can track and different strategies to take based on your podcast goals, however, if you’re not clear on what those goals are, you’re going to be tracking the wrong metrics and feel like you’re failing- especially if you’re playing the comparison game. This week, episode 75 of Listeners to Leads is about tracking and understanding your podcast metrics! In this episod...

Thought leadership is really about creating value and sharing knowledge around your area of expertise. Still, even more than that, it’s about taking a stand that may be different than others that allows you to separate yourself from other experts in your field. This week, episode 74 of Listeners to Leads is about using your podcast as a thought leadership platform! The Listeners to Leads Membershi...

If you’re using your podcast to bring in leads for your business, but you’re not seeing the results you hoped for, don’t give up! There are strategies you can implement today to get the podcast results you want. In this week’s episode 73 of Listeners to Leads, I’m sharing 15 ways to improve your podcast results today! The Listeners to Leads Membership is for business owners who have a podcast and...

The future of podcasting is not going to be about the numbers and the downloads but rather about connecting with your audience and actually creating content they want and enjoy. This week, episode 72 of Listeners to Leads is about the future of podcasting! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to g...

As podcasters, we have to remember that the content we create is, first and foremost, for our audience. When it comes to picking our format, deciding on what content to create and choosing guests, it is important that we do so through an audience-centered lens. This week, episode 71 of Listeners to Leads is about putting your audience first!  The Listeners to Leads Membership is for business owner...

When you start a podcast, you create your brand based on where you are at the moment, but as you grow, it is important that your brand remains authentic to you and is able to grow with you. This week, episode 70 of Listeners to Leads is about the behind-the-scenes of a podcast rebrand.  The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Com...

The great thing about online communities is that when people see something they like or something that resonates with them, they want to engage further or discuss a topic, which is why podcast communities have such an appeal and have done so well. This week, episode 69 of Listeners to Leads is about creating a podcast community! The Listeners to Leads Membership is for business owners who have a p...

Readers are risk-averse. They want to know when they purchase a book if it is something they are interested in and is worth their time and money. Now more than ever, readers are using recommendations from social media and podcasts to make their book-buying decisions. This week, episode 68 of Listeners to Leads is about podcasting and PR for authors! The Listeners to Leads Membership is for busines...

There are plenty of strategies out in the world for growing your podcast show, but there are only a few that will get you quick results and guaranteed listeners. That’s what we are going to talk about today. This week, episode 67 of Listeners to Leads is about the number one way to grow your podcast show!  The Listeners to Leads Membership is for business owners who have a podcast and are looking...

There ends up being this alignment that comes when you connect with people very authentically and guesting on podcasts is a fantastic way to make these connections while appealing to similar audiences to your own. This week, episode 66 of Listeners to Leads is about doubling your downloads by podcast guesting! The Listeners to Leads Membership is for business owners who have a podcast and are look...

You may have seen Apple promoting their subscription-based podcast model and wondered if this was the right move for your podcast or if another subscription model is a better fit. This week, episode 65 of Listeners to Leads is about adding a subscription model to your podcast! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, an...

In order to turn your podcast listeners into leads, you have to figure out how evoke the feeling of what it is like to work with you into the content you’re creating for your podcast. This week, episode 64 of Listeners to Leads is about selling authentically on your podcast! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and...

When looking at your podcast listening statistics, you’re going to want to look at the stats that are relevant to the places your audience actually listens. Stats from apps with low downloads are going to do nothing but give you false information on how your podcast is really doing. This week, episode 63 of Listeners to Leads is about using podcast listening statistics to make better decisions! Th...

Nobody has the same purpose. Even if you think the world of podcasting is saturated, you are still going to show up differently and speak to a niche audience that shares the same vision as you and will benefit from what you have to offer. This week, episode 62 of Listeners to Leads is about clearly positioning your podcast! The Listeners to Leads Membership is for business owners who have a podcas...