Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Being a guest on someone else’s podcast is often mentioned as being the best way to grow your listenership. But no one ever really breaks down the WHY behind it! I heard you all asking, so today I’m sitting down to guide you through the best practices for getting onto another podcast as a guest and how to best utilize that episode once it airs!  This week, episode 111 of Listeners to Leads is abou...

With all of the content we’re bombarded with every day, it can be difficult to make podcast content that you’re confident people will stop and listen to. One way to ensure your content stands out is to create curiosity, both in yourself and in your listeners. Emily Aborn is here again this week to talk about the types of curiosity, how we can appeal to them, and more! This week, episode 110 of Lis...

Making your podcast visible should be near the top of your list when it comes to important things to consider when podcasting. One way to get more eyes on your podcast is to utilize your podcast connections in a strategic way and bring up your podcast wherever and whenever it makes sense. Paige Bond is here to talk about her experience of making her niche podcast on a somewhat taboo subject more v...

Guest appearances on other podcasts are an incredible way to increase your listenership and build your thought leadership in your industry. But there is a right way to pitch or present yourself to other podcasters so that they’ll take an interest in having you on their show. The secret? Set your ego to the side. Today, Jason Cercone is here to talk about all things podcast guests. This week, episo...

Podcast networks are a growing part of the podcasting space. They offer a way for hosts and businesses behind a show to cross-promote their content with similar shows in the same network, bringing in more sponsorships, and more. But is joining a podcast network aligned with the vision and needs of your podcast? Together, we’ll go over the details of podcast networks so you have the tools to decide...

We all know that having a regular podcast is an incredible way to attract leads and future clients to your business. But what’s the best way to utilize your podcast? Where in the funnel does it belong, and what other tools should you be using besides it? Today, Nicole Hesse is telling us about her entrepreneurial journey and what came first: the Facebook Group or the Podcast. This week, episode 10...

We all know that the legal components of our business are just as important to attend to as the creative ones. But making sure you have your legal ducks in a row often feels overwhelming and you’d much rather put the time into creating your podcast than worrying about the legal stuff, right? Today, Samantha Bradshaw is here to give tips on the simple, straightforward ways you can make sure your po...

Accessibility is a big topic of conversation and an important one. As podcasters and business owners, our client and listener experiences should always be top of mind, but often we forget to include the needs of those that are differently abled or those who benefit from extra tools and accommodation. Meg Brunson is here today to guide us through a whole host of things we can do to make our podcast...

Podcasting doesn’t have a comprehensive guidebook with the dos and dont’s spelled out for you. Because of that, we all make mistakes when starting our podcast! Courtney Andersen is here today to talk about her mistakes and learning moments in her 2 years of podcasting. This week, episode 103 of Listeners to Leads is about learning from podcast mistakes!  Courtney Andersen is a sober coach, author,...

So you’re starting a podcast. You pick a name, make your cover art, fire up Buzzsprout, and release your content into the world. It’s that easy, right? Well, not quite. There are TONS of things to consider before you start a podcast, and we want to make sure you plan your launch strategically and effectively. Today, we’ll talk about what we feel are 10 of the most important things to consider befo...

ChatGPT and AI are hot topics in the online space right now. But how will these applications that quickly and efficiently generate content change how we market our podcasts? And how can we best utilize them for our social media content? Today, Andréa Jones joins us again to talk about all this and more! This week, episode 101 of Listeners to Leads is about using chat-based AI to support your conte...

Perfectionism keeps so many people away from podcasting. They worry they can’t stay consistent or create content that’s ‘good enough’ to be put into the world. But everyone is capable of podcasting and this week, Réshanda Yates is here to tell you how to kick perfectionism to the curb and create awesome podcast content without stressing yourself out. This week, episode 100 of Listeners to Leads is...

Growing a podcast isn’t easy, especially when trying to grow with organic reach. How do you reach more listeners? Today, Roger Williams is here to talk about using niche interests and absolute authenticity to grow your audience. This week, episode 99 of Listeners to Leads is about how to create organic podcast growth in a digital world!  Roger Williams, after 30 years in the youth development/teac...

Every entrepreneur and business owner has had feelings of imposter syndrome before. When we’re starting our businesses, there are a lot of unknowns, and uncertainty can be scary. But today’s guest, Brittney Quinn is here to tell you why using your platform and privilege to do good is anything but, and how to change your negative belief systems. This week, episode 98 of Listeners to Leads is about...

SEO is more important now than ever before and that won’t be changing any time soon. But podcasters often forget to emphasize SEO when putting their content out into the world. What if you could take the contest you already have and optimize the SEO to improve traffic to your podcast? That’s exactly what Erin Ollila is here today to talk about. This week, episode 97 of Listeners to Leads is about...

While podcasts are mainly an audio experience, graphics still play an important role. Cover art is the first thing your potential listeners' experience of your show, and social media graphics keep your show top-of-mind. Whether you’re an experienced designer or a total beginner, Lauren Felter has tips this week on making graphics that align with your show and draw people in. This week, episod...

Over the past month, YouTube came out with its big push for bringing more podcasts to the platform with YouTube podcasts. While this doesn’t mean anyone and everyone should slap their podcast onto YouTube, there are some things that you can do to utilize this update and reach new audiences. This week, episode 95 of Listeners to Leads is about updates on YouTube and podcasting!  Sarah J. Conard is...

ChatGPT and the future of AI have been on everyone’s minds lately. With the number of AI tools on the market increasing every day, you’re probably wondering if it’s worth looking into to help you produce your podcast! This week, episode 94 of Listeners to Leads is about the truth about AI and podcasting!  In this episode of Listeners to Leads, I’m sharing the importance of keeping your voice in yo...

Digital courses are an excellent way to monetize your podcast but are often overlooked. But if you have the right strategy in place and a community that like your content, you can create a digital course using your podcast.  This week, episode 93 of Listeners to Leads is about monetizing a podcast with digital courses!  Jono Petrohilos is the co-founder and director of Fitness Education Online, on...

Over 70% of entrepreneurs say that they struggle when it comes to networking. There are lots of ways to market yourself better and establish yourself as an authority in your industry. One way you may not have thought of? Your podcast! This week, episode 92 of Listeners to Leads is about how to position yourself as an authority in your field!  Jocelyn Chong is a Networking Specialist, Keynote Speak...

Growing your podcast audience can seem like a challenge, but there are tools and strategies that can make it easier. Today’s guest has two distinctly different podcasts and shares his strategies to help you grow your show! This week, episode 91 of Listeners to Leads is about how to optimize your podcast for greater visibility!  In this episode of Listeners to Leads, Joe Rockey is sharing the impor...

The way our brains work plays a huge role in our daily lives, from our ability to start projects to the way we prefer to process information. And because every person’s brain works differently, knowing how your own brain works is the key to growing in all areas of your life, and even your podcasting! This week, episode 90 of Listeners to Leads is about podcast listening and your cognitive function...

Podcast ads are a wonderful tool for getting more clients in your business, but only if you have a strategy that makes them the most effective, they can be. For an ad to be effective, it needs to be aligned with the goals you have for your podcast. This week, episode 89 of Listeners to Leads is about making ads on your podcast work for you!  In this episode of Listeners to Leads, I’m sharing the i...

You’ve been working hard on your podcast, it’s time to celebrate! Very few podcasts make it to major episode milestones, so it’s important to mark the occasion. But what moments should you be celebrating? This week, episode 88 of Listeners to Leads is about setting achievable and measurable podcast milestones!  In this episode of Listeners to Leads, I’m sharing the importance of celebrating your m...

You have a unique voice and perspective, and there’s room in podcasting for you. Yes, you. This week, episode 87 of Listeners to Leads is about finding and developing your voice in podcasting!  In this episode of Listeners to Leads, Christina Carlson is sharing the importance of being your authentic self on your podcast.  Christina and I also chat about the following:  How a polarizing podcast tit...