Podcasting Strategy for Moms Who Podcast

There is a thought most podcasters are quietly carrying around in their head right now, and it is costing them so much business they do not even realize is on the table. The thought is this: my podcast is for my community. My podcast is for the people who already know me. And that my friend, is only half the truth. Anyone with the Apple Podcast app or Spotify or an internet connection at all can h...

38 people listened to a podcast I stopped publishing 19 months ago. Yesterday. And over 200 people have pressed play on it in the last three months. I have not posted about it, promoted it, or thought about it since October of 2024, and the numbers from my analytics last week genuinely shocked me. If that is happening on a dormant podcast my friend, what do you think is happening on your active sh...

For 80 plus episodes of this show, my call to action was the EXACT same thing. Every. Single. Episode. It did not matter if the episode was about launching a podcast, picking equipment, or whether a podcast was even right for someone's business. The CTA never changed. This episode is for the podcaster who has been wondering why their show is not converting the way they expected. I'm walking you th...

Last night, I almost convinced myself to take a break from this podcast. Not a strategic pause. Not a "let me batch a few episodes" kind of break. The kind where you tell yourself maybe nobody would even notice if you walked away. If you have a podcast, you have probably had this exact moment too. And in this episode, I am telling you what to actually do when you love this thing called podcasting...

The last time you found a new podcast you really liked, you probably did not start at episode one and listen all the way through in order. You scrolled. You clicked the title that spoke to what was on your heart and mind in that exact moment. Your podcast listeners are doing the exact same thing right now, and the phase each one of them is in when they hit play is completely different. This episod...

Three years and four months ago, this show was a 70 dollar microphone, a two year old chilling in the office, and a mom who had NO idea if anybody was going to listen because I had a "small niche". As of this morning, that same show has over 15,400 downloads. Today is my birthday, and I have been thinking all week about the version of me who hit record on episode one and the five things I would te...

A stranger is playing one of your old podcast episodes right now. Maybe an episode from last week. Maybe one from a year and a half ago. They are nodding along. They feel connected to you. And when you tell them to tap the link in the show notes my friend, do you actually know what they are going to find on the other side of it? This episode is for the podcaster who has been head down recording th...

There's a moment in every podcaster's journey when they look at their show and decide the answer is to rebrand. New name. New cover art. Fresh positioning. A clean slate. And almost every single time my friend, that impulse is hiding the actual problem. This episode is for the podcaster who has been considering a podcast rebrand because their show is not doing what they want it to do. I'm walking...

Your podcast is still working even when you're not. The podcast episodes you published months or even years ago are getting downloaded right now, today, showing up in searches, and being someone's first impression of you right now. So here's my question: when was the last time you actually went back and looked at them? This episode is for the woman who has a back catalog of podcast episodes sittin...

When someone asks where to find your podcast, what do you say? Apple? Spotify? Whatever you answer, you're probably making it harder for people to actually listen. If they don't use that specific app, now they have to go search for your show themselves. And let's be honest, most people won't bother. In this episode, I'm walking you through the smarter, totally free way to share your podcast link s...

I got asked a question the other day about AI generated podcasts and I could not stop thinking about it. In this episode I am sharing exactly where I stand on using AI in your podcast, what I think crosses the line, and how I personally use AI in my own podcast workflow every single week without it replacing my voice or my humanity. If you have been wondering how much AI is too much when it comes...

Your podcast name is one of the first things your dream listener sees and it is doing one of two things right now. It is either telling her immediately that this show is for her or it is making her scroll right past. In this episode I am walking you through my three strategic approaches to naming a podcast and introducing you to a free tool I personally built to help you figure out which approach...

Everyone is telling you that you need to put your podcast on YouTube. Video is king, they say. And maybe you have been feeling the pressure to add YouTube to your strategy even though something about it just does not feel right yet. In this episode I am giving you my honest take as a podcast manager and podcast strategist who is actively building her own YouTube channel, and why I want you to hear...

I literally do this for a living. I am a podcast manager and podcast strategist. I help women audit, launch, and grow their shows every single day. And I had never seriously gone back and looked at my own podcast as a whole until now. This episode is me being fully transparent about what I found when I audited my very first 10 episodes from 2023 and why I believe every single podcaster with more t...

If you have been pouring your heart into your podcast episodes and something still feels off, like the right people just are not finding you... this episode is going to explain exactly why. As a podcast listener myself and when I audit a podcast, before I ever hit play, I start with what I call the external elements. These are the four things a stranger sees before they ever hit play, and if they...

Do you think that the fear of being too specific with your podcast means that you are shutting people out? In this episode, I'm proving to you with real examples that getting specific with your podcast topic does NOT mean you are excluding people. I'll show you how the fear of niching down your podcast topic is actually keeping you from getting clients, plus I'll give you two tangible things that...

When's the last time you actually asked for a podcast review? Not mentioning it once in passing, not hoping someone leaves one, but actually asking. Because here's what I see all the time: podcasters not asking, or asking once six months ago and never bringing it up again, or doing review parties where everybody leaves surface level reviews that don't actually help anyone. If you're wondering why...

You've been in your podcast every single week. Recording, editing, uploading, scheduling, publishing. And when you're that deep in something, you stop hearing it the way a stranger does. You stop seeing what's confusing, what's unclear, what's not connecting. That's the invisible problem with your podcast: you literally cannot see it yourself. If you've ever felt like something is off with your po...

What happens when the person who audits podcasts for a living finally turns the lens on her own show? After 150 episodes and three years of content, I'm doing what I've been avoiding: a full audit of my own podcast. And I'm doing it publicly so you can see exactly what this process looks like and do the same thing with your own show. If you've ever felt like your podcast is a mess, like your calls...

You do not need a "big" podcast for it to be successful or for it to make money. I know that goes against literally everything you've probably been told about podcasting...the download goals, the chart-topping metrics, the milestones, etc, but I'm here to tell you about a different way, and it's not the popular advice. In this episode, I'm breaking down the lie we've been told about podcast succes...

I just got done auditing eight different podcasts in the past week for my brand new Fix My Podcast LIVE event, and I keep seeing the same three mistakes over and over again. These aren't small tweaks...these are foundational issues keeping podcasts invisible, disconnected from offers, and stuck. The wild part? Most of these podcasters had no idea they were making these mistakes. In this episode, I...

If you've been scrolling online lately, you've probably noticed some big-name podcasters announcing they're stepping away from their shows or other large parts of their businesses. It's the kind of news that can make you pause and wonder: Is podcasting even worth it anymore? Did I miss the window? In this episode, Pamela addresses the elephant in the room and shares why she believes podcasting is...

If I were starting my podcast over today, I wouldn’t burn everything down before starting or assume I got it wrong... but I would do a few things very differently. In this episode, I’m sharing what clarity has taught me after nearly four years of podcasting, managing shows, and building podcasts intentionally for business growth. This conversation is for you if you’re brand new, thinking about sta...

Three years of Moms Who Podcast feels surreal in the best way. In this anniversary episode, I’m reflecting on what’s changed, what hasn’t, and how hosting this podcast has shaped my business, my clarity, and my confidence over time. While I share milestone numbers, this episode isn’t about downloads. It’s about evolution, alignment, and building something intentionally instead of chasing metrics....

If you’re staring at your microphone, a blank Google Doc, or thinking through episode ideas in the shower wondering if you have anything left to say... this episode is for you. In this episode, I’m sharing the exact strategy I use when creativity dips, mental load increases, and consistency still matters BUT in a way that does so without forcing brand-new ideas or burning yourself out. Whether you...