Podcasting for Your Spiritual Business

Your podcast cover art might be the reason someone scrolls right past your show, even when the content inside is incredible. Kim Parkinson breaks down everything you need to know about podcast cover art, from Apple's exact size and file requirements to the fonts and colors that actually get read on a tiny phone screen. She shares why the words people search for need to be the biggest thing on that...

What does it actually mean to be a priestess, and can anyone walk that path? I'm joined by Bertena, a priestess, Reiki master, somatic yoga teacher, and spirit guide communicator who helps women reconnect with their intuition and sacred purpose. Bertena opens up about her winding path through Reiki, tarot, oracle work, and priestess teaching, and how she built a business around honoring the many d...

Choosing where to host your podcast is the one decision that quietly controls everything else, from your RSS feed to your stats to whether your voice actually reaches the world. I'm walking you through the hosting platforms I know best after six years in the industry, breaking down Libsyn, Buzzsprout, and Captivate by their pricing structures, stats, dynamic ad options, and monetization features s...

Your podcast could be getting buried in search results for one fixable reason, and the slow summer season is the perfect time to turn that around. I sat down with Delphine of Fierce Gravitas to walk through the exact discoverability strategy I use with my own clients, starting with the keywords your ideal listener is actually typing in at 2 AM. We talked through adding a searchable title extension...

Picking where to record your podcast can feel overwhelming when every platform promises to do everything, so let me save you some trial and error. I walk you through the recording tools I actually use and the ones my clients swear by, starting with my personal go-to, Zoom, and why its stability and dual-track recording keep me coming back. I share honest takes on Zencastr, StreamYard, Descript, Sq...

That dip in your downloads this summer is not a sign you're failing; it's a season. When the weather warms up in the Northern Hemisphere, your most avid listeners trade their podcast lineups for beach days, books they've been meaning to read, and the sound of their own kids laughing, and your numbers may slide right along with them. That's completely normal, and it's also the perfect window to giv...

You do not need a closet full of expensive gear to sound like a real podcaster, but a few key pieces will change everything. I'm kicking off a brand new summer series on podcasting basics, and I'm starting right where every podcaster should, with the hardware. I walk you through the equipment I personally use and recommend to my clients, from the USB microphones I trust to the boom arm, pop filter...

If your podcast isn't showing up in Apple search, the problem usually isn't your content - it's your keywords. Podcast SEO is one of the most overlooked tools podcasters have for getting discovered by the exact listeners they're meant to serve. Last Saturday, I had the best time speaking at the New England Podcasters Group meetup in Westford, Massachusetts, and I turned the whole thing into an int...

You've been teaching from your podcast every single week, and I'm willing to bet you've never once thought of it that way. After my conversation with learning experience designer and strategist Renee Koster in Episode 064, I couldn't stop thinking about her approach: start with the transformation you want your learner to have, then build backwards from there. So I did what I do, and I created a fi...

Your course might not be broken — it might just be missing a foundation. Kim Parkinson sits down with Renee Koster, a learning experience designer and strategist, to explore why so many online courses, memberships, and group programs lose their audience before the finish line. Renee shares her signature Rooted to Canopy framework, which starts not with content, but with the learner — who they are,...

Your podcast might be working harder than you think, and a single episode type could be the missing piece between you and your next client. Kim Parkinson pulls back the curtain on the CTA episode, a powerful but underused style of podcast content that openly shares what you offer, who you serve, and exactly how listeners can take the next step with you. Far from being pushy or salesy, this episode...

One small podcast audit can unlock the growth that's been sitting right under your nose all along. Kim Parkinson sits down with Ashley Costello, award-winning psychotherapist, TEDx speaker, and host of The Resilient Kid Podcast, for a live coaching call that reveals how a handful of simple, practical fixes can dramatically increase a podcast's discoverability. From updating cover art to include th...

Most people are grinding on social media every day while one of the most powerful visibility strategies is hiding in plain sight. Kim Parkinson sits down with podcast guesting strategist Candace Dudley to unpack how getting on other people's podcasts can grow your business faster than almost anything else. Candace shares how she appeared on over 50 shows in a single year while raising three kids a...

Ever caught yourself thinking, "Ugh, I already talked about this" — and then talked yourself out of recording an episode because of it? Yeah. Me too. And I'm here to tell you: stop doing that. In this episode, I'm bringing you something I learned on a tour in Atlanta (yes, really — we were visiting Stranger Things filming locations with my 15-year-old niece, and I got a podcast lesson out of it)....

Summer is coming, and your podcast doesn't have to suffer for it. Batch recording before the warm weather hits is one of the smartest moves you can make for your podcast growth — and it doesn't have to be overwhelming. Kim breaks down why summer is a pattern disruptor for downloads and routines, what batch recording actually looks like (hint: two episodes ahead counts), and how to use solo episode...

Your podcast doesn’t need to be perfect to be powerful. This conversation explores what it really takes to bring a podcast to life in a way that feels aligned, creative, and sustainable. From overcoming the discomfort of solo episodes to redefining sponsorship through collaboration, it offers a refreshing perspective on building something meaningful without rushing the process. When you lead with...

Burnout isn’t always about doing too much—it’s often about being out of alignment with who you truly are. This conversation explores the deeper layers of burnout, especially for women who look successful on the outside but feel emotionally exhausted within. Through the lens of Human Design, we uncover how conditioning, emotional overwhelm, and misalignment can keep you stuck in cycles that rest al...

Your podcast is only powerful if people can find it. Keywords are not a technical trick, but the exact language your ideal listener is already using when searching for support, answers, and guidance. Understanding how different platforms like podcast apps, AI tools, and search engines interpret those words allows you to position your episodes in a way that increases visibility and connection. By u...

If your podcast feels a little off lately, it may be time for a simple but powerful refresh. As your voice, message, and confidence evolve, your podcast should evolve with you. Small elements like your intro, outro, CTAs, and ads can quietly impact how your audience engages with your content. When these pieces no longer feel aligned, your listeners can feel that shift too. Refreshing your podcast...

Boundaries might be the missing piece in your business growth. For many women, the struggle isn’t visibility—it’s the beliefs and patterns underneath it. This conversation explores how childhood stories, people-pleasing, and guilt shape the way women show up in their businesses, and how redefining boundaries can lead to deeper alignment, confidence, and clarity. When beliefs and boundaries come to...

AI is changing the way podcasters create content, but that doesn’t mean your authenticity has to disappear. Many podcasters are wondering how to use AI tools without losing the heart and voice that make their show unique. From brainstorming topics to organizing outlines and repurposing content, AI can save time and simplify the production process. The key is remembering that technology should supp...

Technology is evolving quickly, and many spiritual entrepreneurs are wondering how AI fits into their businesses without compromising authenticity. In this conversation, Kim Parkinson speaks with conscious business mentor Valerie Demont about the relationship between creativity, intuition, and artificial intelligence. They explore how podcast hosts can use AI tools to simplify production, structur...

Your podcast may not be stuck. It may simply be in a different season than you think. Many spiritual women entrepreneurs feel pressure to constantly grow, publish, monetize, and expand all at once. But podcast growth is not linear. There are seasons of launch and clarity, seasons of visibility and guesting, seasons of monetization and refining your client pathway, and even seasons of recalibration...

Are you building authority with your podcast… or hiding behind interviews? In this live coaching session, I sit down with Laura, host of Be Bold, Make Waves , to unpack what happens when your podcast becomes time consuming, download numbers feel discouraging, and you’re unsure whether your content is actually supporting your business growth. Laura built a beautiful interview-based podcast with ove...

What if podcast visibility didn’t require you to show up on camera constantly? Many spiritual women entrepreneurs believe growth only comes from reels, livestreams, and endless social posting. There is another path. Strategic, keyword-driven naming, optimized episode titles, passive link placement, and concentrated 72-hour visibility spikes can dramatically increase discoverability without burnout...