Ray Sidney-Smith and Steve Orr

Podcasting for Small Business

Business EN ↓ 3 episodes

Ray Sidney-Smith and Steve Orr discuss their book, "Podcasting for Small Business." podcastingforsmallbusiness.substack.com

Author

Ray Sidney-Smith and Steve Orr

Episodes

Designing the Structure of Your Podcast 20.01.2026 59:46

In Episode 3 of Podcasting for Small Business's companion podcast, Ray Sidney-Smith and Steve Orr unpack Chapter 3 of the book and explore one of the most underestimated elements of podcast success: show structure and programming. Rather than focusing on content topics themselves, this episode looks at the container that holds your content—format, consistency, hosting decisions, length, and cadenc...

Podcasting as a Content Hub for Your Digital Marketing 13.01.2026 56:39

In Episode 2 of the Podcasting for Small Business 's companion podcast, Ray Sidney-Smith and Steve Orr dive into Chapter 2 of their book and explore how podcasting fits into a broader content marketing strategy for small businesses. 📘 Podcasting for Small Business: The Essential Blueprint to Launch Your Podcast Available now in Kindle, paperback, and hardcover: https://www.amazon.com/Podcasting-S...

Why Podcasting for Small Business—and Why This Book 06.01.2026 54:57

Welcome to the companion podcast to Podcasting for Small Business . In this first episode, co-authors Ray Sidney-Smith and Steve Orr introduce the podcast series and the newly released book, Podcasting for Small Business: The Essential Blueprint to Launch Your Podcast . Ray and Steve share the origin story of the book, how their complementary backgrounds in small business strategy and broadcasting...