Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz

Send us Fan Mail I’ve been producing podcasts for almost five years, and when I first started, I did pretty much everything manually.  But as technology changes and A.I. advances, I’ve been able to use A.I. as a tool to support my podcast workflow. And today, I’m sharing exactly how I use A.I. with my podcasts.  💬 In This Episode, You'll Learn: How to use A.I. as a tool for your podcast.   Y...

Send us Fan Mail This episode is for you if you feel stuck with your podcast. If you’ve noticed that it’s not growing. You’re not getting new followers, and you’re starting to feel unmotivated by your show. In this episode, you’ll do a self-audit of your podcast to make sure these three things are in place so your podcast can grow.  💬 In This Episode, You'll Learn: What is the foundation of...

Send us Fan Mail If you’ve been thinking about putting yourself out there and wanting to be a guest on a podcast, then this episode is for you! Today, I am sharing exactly how to pitch yourself and what to do FIRST before you send that pitch to make sure you land the guest spot.  Podcast hosts will know immediately if you skip the step!  💬 In This Episode, You'll Learn: The crucial step you...

Send us Fan Mail I just got back from Los Angeles, and today I am sharing it with you! This was my first trip to the West Coast, and I spoke at the Yes, Mujer, You Can Live Event - a summit for Latina Entrepreneurs! I appeared on 2 Spanish TV shows and was a guest on a podcast!  Truly, none of this would have been possible for me without taking the leap of faith 4 years ago and starting my podcast...

Send us Fan Mail Today, I’m getting real with you. I share how I balance it all: producing two podcasts, coaching clients, editing for clients, creating content, running a business, family, being a wife, and having a corporate career.  The truth is - I don’t do it all, and I don’t pretend to either.  💬 In This Episode, You'll Learn: The importance of having support in your business and life....

Send us Fan Mail On Tuesday, I hosted my welcome call for the podcast launch cohort, and it reminded me of something so important: once you commit to a big goal, life has a funny way of pushing back. We tend to think that once we set an intention, everything should flow perfectly, but that is rarely the case. I’ve been there myself more times than I can count. The moment I decide to level up, my m...

Send us Fan Mail I recorded this episode from my car while my daughter is in dance class. I have my microphone plugged into my phone and my laptop beside me. It is not a perfect studio setup, but it gets the job done. I mention this because it's easy to think you need the perfect environment or a massive budget to start a podcast. You don’t. All you really need is your story and the courage t...

Send us Fan Mail Hayden’s death really shook me this week because we were so close in age; she was only 36, and I am 33, and it reminded me that life is so short and it doesn’t wait for us to be “ready.”  We spend so much time waiting for the perfect moment, to have more money, when the kids are older, but time and life keep moving forward!  The only guarantee in life is death! So start living now...

Send us Fan Mail This podcast is officially ONE! And to celebrate the one-year anniversary of “Podcasting for Latina CEOs,” I discuss the lack of representation for women of color on top industry lists like Forbes. Learn why launching your own podcast is a powerful way to share your story and claim your space in the digital landscape. 💬 In This Episode, You'll Learn: Identifying the systemic...

Send us Fan Mail Because you all loved episode 28 ( Your Intention Changes Everything! Start The Podcast! ) so much, I am bringing another mindset episode.  Today, I am sharing 8 fears and mental blocks that hold Latinas and first-generation immigrants back when it comes to launching a podcast or their online business.  The episode also provides actionable strategies and steps to help you overcome...

Send us Fan Mail In episode 7 , I teach all things SEO and how to format your blog posts to get ranked on Google. Since the publication of that episode, there have been updates on what is needed to get your blog posts and website recommended by AI.  Today, I'm sharing this update with you because people are using AI to search for information. I want your blog posts, website, and podcasts to b...

Send us Fan Mail Your podcast needs an email list, especially if you are podcasting for your online business. And if you already have an email list for your online business and then start a podcast, perfect, you can connect your podcast to the email list too.   An email list is a digital asset because you own the list. It is also an online real estate that you own, unlike social media. And you get...

Send us Fan Mail The only way you’ll be able to podcast consistently for the long haul is by creating a workflow to organize and plan your podcast episodes. You cannot “just wing it” when it comes to podcasting because you’ll burn out and quit before you see any real results.  Today, I am sharing the workflow that I use to plan my solo episodes for this podcast. It’s what works for me, my schedule...

Send us Fan Mail If you want real change in your life, whether that is starting an online business, becoming a content creator, or starting your podcast, it all starts with making a decision and setting the intention. Once the intention is set - your energy and mind shift to find opportunities and possibilities to make those goals happen. Today, I am sharing how your tension changes everything! It...

Send us Fan Mail You’ve been wanting to start a podcast for months now…….maybe even years…but something is holding you back! You may think that you need the fancy equipment, or the perfect lighting, or maybe you think you don’t have time for a podcast….but the nudge is still there. Today, I want to be real with you - none of those things are the real reason you haven’t started!  💬 In This Episode...

Send us Fan Mail Your podcast episodes are powerful pieces of content! They are rich with information, nuggets, and strategies, but if you’re only posting video clips and not repurposing in other ways, you’re not maximizing your podcast reach! Today, I am sharing seven ways you can repurpose ONE podcast episode!  💬 In This Episode, You'll Learn: How to maximize SEO for evergreen discoverabil...

Send us Fan Mail Let me tell you about how my first podcast landed me a 4-figure virtual speaking engagement by leveraging authority, highlighting the power of SEO, and creating my own platform. Today, I share the organic journey from starting a podcast to becoming a sought-after speaker, and learn how to position yourself for similar opportunities. This episode offers practical insights for aspir...

Send us Fan Mail Learn how to monetize your podcast effectively in this episode. Today, I share 7 different ways you can make money from your podcast starting on episode one! Discover how to turn your podcast into a thriving business funnel. 💬 In This Episode, You'll Learn: All the avenues for making money podcasting.  How podcasting can work as a business funnel to get clients.  How to set...

Send us Fan Mail Did you know that over 90% of podcasters don’t make it past their 10th episode? This is why I am so passionate about helping Latinas start their podcasts, and, more importantly, launch with sustainable systems to keep them podcasting for years to come. Today, I am sharing my top 10 tips for new podcasters!  🔥 Key Takeaways: Your audience will connect with authenticity - be yourse...

Send us Fan Mail To have a sustainable long-term podcast, you need systems, tools, and equipment. This is exactly what I break down in today’s episode. I share the tools and equipment that I use for both of my podcasts.  💬 In This Episode, You'll Learn: Equipment needed for podcasting. Systems for both solo podcast and interview-based shows.  Tools you can use to make editing and organizing...

Send us Fan Mail Starting my first podcast, The American Dream in the Eyes of Immigrants, has led to opportunities I didn’t know were possible. Like speaking engagements, internships on bigger podcasts, media features like magazines and blogs, and more! I share all of my experiences in hopes to inspire you to launch your own! The possibilities are endless!  💬 In This Episode, You'll Learn: T...

Send us Fan Mail Your podcast is an online business! Today, I share all the details of the parallels between podcasting and an online business. How to use your podcast as a lead generator, and what things podcasters get wrong, which hurts their chance to convert listeners into clients.  💬 In This Episode, You'll Learn: Systems to implement Leveraging evergreen content How to position yoursel...

Send us Fan Mail One of the things I underestimated at the beginning of my podcasting journey was how long it would take me to edit each episode. Today, I am talking to my newbies and giving you three editing tips to make the process go as smoothly as possible in the beginning. But remember, the more you edit it, the faster and better you’ll become. Just be patient with yourself at first!   💬 In...

Send us Fan Mail Today, I am sharing why your podcast needs an online home beyond Apple and Spotify to truly connect with your audience and build trust! And this is where your website comes in!  💬 In This Episode, You'll Learn: Why a website is CRITICAL for your podcast. How to start a website for your podcast.  Why a website is an asset for your podcast.  🔥 Key Takeaways: Establish a websi...

Send us Fan Mail If I were to start my podcast today, what would I do? Hindsight is always 20/20 because I know more now than I did then. So, I am rewinding and sharing three things I would do differently if I were starting my podcast today! Here are the things I want you to do once you start your podcast.  💬 In This Episode, You'll Learn: Celebrating Your Wins. The importance of creating an...