Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz

Send us Fan Mail Your podcast needs an email list, especially if you are podcasting for your online business. And if you already have an email list for your online business and then start a podcast, perfect, you can connect your podcast to the email list too.   An email list is a digital asset because you own the list. It is also an online real estate that you own, unlike social media. And you get...

Send us Fan Mail The only way you’ll be able to podcast consistently for the long haul is by creating a workflow to organize and plan your podcast episodes. You cannot “just wing it” when it comes to podcasting because you’ll burn out and quit before you see any real results.  Today, I am sharing the workflow that I use to plan my solo episodes for this podcast. It’s what works for me, my schedule...

Send us Fan Mail If you want real change in your life, whether that is starting an online business, becoming a content creator, or starting your podcast, it all starts with making a decision and setting the intention. Once the intention is set - your energy and mind shift to find opportunities and possibilities to make those goals happen. Today, I am sharing how your tension changes everything! It...

Send us Fan Mail You’ve been wanting to start a podcast for months now…….maybe even years…but something is holding you back! You may think that you need the fancy equipment, or the perfect lighting, or maybe you think you don’t have time for a podcast….but the nudge is still there. Today, I want to be real with you - none of those things are the real reason you haven’t started!  💬 In This Episode...

Send us Fan Mail Your podcast episodes are powerful pieces of content! They are rich with information, nuggets, and strategies, but if you’re only posting video clips and not repurposing in other ways, you’re not maximizing your podcast reach! Today, I am sharing seven ways you can repurpose ONE podcast episode!  💬 In This Episode, You'll Learn: How to maximize SEO for evergreen discoverabil...

Send us Fan Mail Let me tell you about how my first podcast landed me a 4-figure virtual speaking engagement by leveraging authority, highlighting the power of SEO, and creating my own platform. Today, I share the organic journey from starting a podcast to becoming a sought-after speaker, and learn how to position yourself for similar opportunities. This episode offers practical insights for aspir...

Send us Fan Mail Learn how to monetize your podcast effectively in this episode. Today, I share 7 different ways you can make money from your podcast starting on episode one! Discover how to turn your podcast into a thriving business funnel. 💬 In This Episode, You'll Learn: All the avenues for making money podcasting.  How podcasting can work as a business funnel to get clients.  How to set...

Send us Fan Mail Did you know that over 90% of podcasters don’t make it past their 10th episode? This is why I am so passionate about helping Latinas start their podcasts, and, more importantly, launch with sustainable systems to keep them podcasting for years to come. Today, I am sharing my top 10 tips for new podcasters!  🔥 Key Takeaways: Your audience will connect with authenticity - be yourse...

Send us Fan Mail To have a sustainable long-term podcast, you need systems, tools, and equipment. This is exactly what I break down in today’s episode. I share the tools and equipment that I use for both of my podcasts.  💬 In This Episode, You'll Learn: Equipment needed for podcasting. Systems for both solo podcast and interview-based shows.  Tools you can use to make editing and organizing...

Send us Fan Mail Starting my first podcast, The American Dream in the Eyes of Immigrants, has led to opportunities I didn’t know were possible. Like speaking engagements, internships on bigger podcasts, media features like magazines and blogs, and more! I share all of my experiences in hopes to inspire you to launch your own! The possibilities are endless!  💬 In This Episode, You'll Learn: T...

Send us Fan Mail Your podcast is an online business! Today, I share all the details of the parallels between podcasting and an online business. How to use your podcast as a lead generator, and what things podcasters get wrong, which hurts their chance to convert listeners into clients.  💬 In This Episode, You'll Learn: Systems to implement Leveraging evergreen content How to position yoursel...

Send us Fan Mail One of the things I underestimated at the beginning of my podcasting journey was how long it would take me to edit each episode. Today, I am talking to my newbies and giving you three editing tips to make the process go as smoothly as possible in the beginning. But remember, the more you edit it, the faster and better you’ll become. Just be patient with yourself at first!   💬 In...

Send us Fan Mail Today, I am sharing why your podcast needs an online home beyond Apple and Spotify to truly connect with your audience and build trust! And this is where your website comes in!  💬 In This Episode, You'll Learn: Why a website is CRITICAL for your podcast. How to start a website for your podcast.  Why a website is an asset for your podcast.  🔥 Key Takeaways: Establish a websi...

Send us Fan Mail If I were to start my podcast today, what would I do? Hindsight is always 20/20 because I know more now than I did then. So, I am rewinding and sharing three things I would do differently if I were starting my podcast today! Here are the things I want you to do once you start your podcast.  💬 In This Episode, You'll Learn: Celebrating Your Wins. The importance of creating an...

Send us Fan Mail Let’s talk shownotes! What are podcast shownotes? What should be included in the shownotes of your podcast? Why you shouldn’t skip writing them? And what tools are there to help you write your shownotes? Today’s episode answers all these questions!  💬 In This Episode, You'll Learn: Why shownotes are important  What to include in your shownotes  Tools that can help you write...

Send us Fan Mail Let’s get real - what is the actual cost of running a podcast? Today, I am breaking down all the investments I’ve made for my podcasts so you can get an idea of what it truly costs! Additionally, I share free versions of software and equipment that you can use to start your podcast without incurring any costs. You actually already have the tools needed to start recording!!  💬 In...

Send us Fan Mail Learn how to grow your podcast with Podcast SEO! Today, I discuss how to leverage podcast SEO to expand your audience and grow your show. Learn where to optimize your podcast —from episode titles to show notes —to ensure your content is discoverable by your target listeners. This episode provides actionable strategies to improve your podcast’s ranking on major listening platforms....

Send us Fan Mail This week, let’s talk - Podcast Cycle! What is the podcast cycle? The podcast cycle is the process behind every podcast episode. I am breaking down the complete podcast cycle, providing a realistic roadmap for creating, producing, and distributing successful podcast episodes. 💬 In This Episode, You'll Learn: What is the podcast cycle What it takes to produce a podcast episod...

Send us Fan Mail This week, I am diving deeper into week three of The V.O.I.C.E. Method, or the Implement step, where you will choose a podcasting hosting site. But what is a podcast hosting site? How many are out there? What does a podcast hosting site do? Well, these are all questions I answer in today’s episode! Lastly, I share my experience using a few of them with clients and my own podcasts....

Send us Fan Mail Ready to start your podcast, but don’t know where to start? Today I’m sharing my proven podcast launch process called - The V.O.I.C.E. Method! It’s literally the blueprint I walk my clients through to take their idea of a podcast and turn it into a fully launched podcast in just 6 weeks! And at the end of the episode, you’ll hear a client testimonial of what it is like to have me...

Send us Fan Mail Surprise! Today I’m sharing some exciting news—the podcast has officially rebranded! What started as Digital Marketing for Latinas is now Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz. In this quick update, I share why I decided to pivot, what the new focus of the show will be, and what “CEO” truly means for Latina podcasters—whether you’re podcasting as a busines...

Send us Fan Mail Today, I dive into email marketing, explaining its value for online businesses. I share about popular platforms like Mailchimp and Substack, the pros and cons of email marketing, and actionable strategies to grow your email list from scratch. 💬 In This Episode, You'll Learn: Benefits of email marketing.  Different platforms to use for email marketing.  Why it’s better to foc...

Send us Fan Mail In this episode, I dive into the world of social media marketing, discussing the pros and cons of various platforms like TikTok, Instagram, Facebook, X (formerly Twitter), Threads, and LinkedIn. I share personal experiences and provide insights into choosing the right platform for your target audience and business goals. 💬 In This Episode, You'll Learn: Different Social Medi...

Send us Fan Mail In this episode, I teach all things SEO for Latinas! By providing actionable strategies to optimize blog posts for higher search engine rankings. Learn how to do keyword research, optimize your blog posts for SEO, and improve user experience to drive organic traffic and achieve your business goals. This episode is a must-listen for Latina entrepreneurs looking to boost their onlin...

Send us Fan Mail We are in the different aspects of digital marketing series, and in this episode, I’m breaking down one of the most powerful tools for building your online brand—a blog. Despite what you may have heard, blogging is not dead. In fact, it’s still one of the best ways to build authority, drive traffic, and create passive income. I walk you step-by-step through how to start your own b...