Podcasting Amplified: Podcasting for Business Growth and Marketing

Does the podcasting process bring you joy? Because if it doesn't, it's going to be difficult to stay motivated and consistent. Tabatha Thorell launched her second podcast, "What Went Wrong," last year, where she shares the untold stories of bouncing back from failure. Throughout her podcasting journey, she's discovered how to find more joy in the process and bring more value to her, her guests and...

Who is your ideal listener? Who will be getting the most value out of your podcast and how can you tailor your content to support their specific needs? Charlie Dice hosts Off Leash: A Podcast for DINKWADs (as well as two other podcasts!). After launching the podcast under her brand name 'Beauty And The Berners', she pivoted the podcast to zero in on the 'Dual Income, No Kids, With A Dog' community...

Jeremy Doran describes himself as an introvert. But that hasn't stopped him from becoming a speaker, coach and of course, a podcaster. He hosts NeuroConversant Leadership, and after creating nearly 50 episodes, he has some valuable insights to share. He's built this podcast around his business and it's helped to grow his network and his personal brand. We cover in this episode - The power of using...

Are you growing a podcast as content marketing for your business in the hopes that you'll turn listeners into leads? Louise Archer launched Retrained Search - The Podcast with her co-host Jordan a year ago. And they've taken the podcast from a dozen listeners to hundreds. They've built a branded podcast that gets them qualified leads for their business every month. Branded podcasts are podcasts th...

LinkedIn now has over a billion members and if your audience is there, so should you be. But growing your podcast on LinkedIn isn't as easy as just sharing a link to each new episode you post. It's about building a personal brand and connecting with your network the right way. That's why I've invited Mr. Linked himself, Mark Williams onto this episode. He's been in the LinkedIn game since 2008 and...

Search engine optimisation (SEO) should be a key component of your podcast growth strategy. You can't rely on people finding your podcast through searching on Spotify or iTunes. But getting your podcast episodes and your podcast website to show up on Google Search and get clicked on is a challenge. SEO expert, Brandon Leibowitz, joins me on this episode to give us a crash course on podcast SEO and...

After being laid off in 2014, Suzy Rosenstein realised it was time to start her entrepreneurial journey. Three years later, she launched her podcast, Women in the Middle. She's now 7 years into her podcasting journey and has around 350 episodes and over 1.7 million podcast downloads under her belt. Her podcast has now become one of the main drivers of business for her, with 50% of her clients find...

Finding a niche for your podcast these days is a challenge, but my guest today managed to find two. Troy Wallace hosts Stay On The Court, a podcast for aging athletes and he's got a new podcast in the works built around his HR consulting business. And while Troy is relatively new to the podcasting game, there is a lot to learn from his story of niching down and building a brand around the communit...

A podcast is a powerful tool for community building and growing a business. So when I spoke with Patrick Gallagher and found out that his business builds engineering leadership communities, and that his podcast production game is top-notch, he was an obvious choice for a guest. Patrick is a self-taught podcasting machine. and his podcast The Engineering Leadership Podcast adds fuel to that communi...

How long did it take you to get your first episode out there after you'd decided to start a podcast? For Laurie Wright, it took her much longer than she would have liked, but podcasting has become the best thing she's ever done - for herself, and for her business. Laurie Wright hosts Living Your Sparked Second Half, she's nearly 400 episodes in and she offers a ton of valuable insight for anyone s...

Creating content as a business is no longer a nice to have - it's an essential part of business growth. And that's what Paul Sweeney is using his podcast for, whilst providing an evergreen, go-to resource for entrepreneurs worldwide. Join me as we dive into the journey of Paul's podcast - The Business Behind Your Business. In this episode, we uncover the key learnings from Paul's four-year journey...

It takes more than finding a niche to get your podcast noticed. In any given niche I can almost guarantee that there'll be a dozen or even hundreds of podcasts sharing your space.  In this episode, I'm joined by Massimo Zefferino, graphic design agency owner and co-host of The Angry Designer. And he uncovers the elements of your podcast branding and your personal branding that are essential to sta...

In 2020, at the height of the Covid-19 pandemic, over a million new podcasts were launched. Many of those podcasts are no longer active, but Megan Sprinkle's podcast, Vet Life Reimagined is still going from strength to strength. She's been able to leverage the power of podcasting to raise her profile within her industry, grow her following and bring connecting conversations to a community of veter...

If your podcast is on YouTube, or you want to get started with YouTube, what you're going to hear in this episode is absolute gold.  My guest today has been a YouTuber and a podcaster for over 10 years. Dusty Porter is closing in on 400k YouTube subscribers and hosts the most popular YouTube podcast around - YouTube Creators Hub. Podcasting and YouTube are very different beasts. But many podcaster...

LinkedIn is a powerful tool for building your network and your listener base if that's where your ideal listener spends their time. But simply sharing a single post per week with a direct link to your audio episode isn't going to get you far… Thando Jacobs, host of Inside Business Analysis, joins me in this episode to share his insights on starting, running and growing an interview podcast in toda...

Devin Wagener has a passion for sharing educational content around a topic that's important to his family's heritage. He also understands the commercial potential of a podcast that speaks to a specific audience - especially one that craves more content. In this episode of Podcasting Amplified, I sit down with Devin, the host of Yerba Power Podcast. Devin was able to create a podcast in a niche tha...

These two friends-turned-podcasters managed to find a unique podcast format for their show. And that's a difficult task in today's podcasting landscape. Finding a gap in the market can be hugely rewarding, though. Each week, musicians Roger Heathers & Declan Kitchener write a brand new song and discuss their songwriting process on The Weekly Song Podcast. And, in this episode of Podcasting Amplifi...

What were your expectations for your podcast before you started it? Or if you're yet to launch, where do you see it in 5 years' time? Our guest today didn't have high expectations. She had a message that she wanted to share, a mic and a list of dream guests. Now, Danusia Malina-Derben's podcasts, School For Mothers and School for Fathers have achieved great success, as has her ten-year-old daughte...

Some new podcasters see interview podcasts as sort of the easy route to a podcast. Just write a list of 15-20 questions, invite some guests and they'll do the rest of the work, right? Wrong! There are hundreds of thousands of interview podcasts out there. To stand out from the crowd, and have the impact that you want, you need to be tackling your interviews from a storytelling lens. And this is ex...

Have you ever been told that you've changed the way someone thinks about something? Or has anyone changed the way you think about something? It's a powerful feeling. The connections we can make through podcasting have that power. And sometimes, we don't even realise how deep of a connection with someone we've made. Podcasting has the power to reshape your perceptions, connect you with people in su...

Are you ready to take your podcast to the next level? Do you want to leverage your podcast so that you can achieve your goals? Whether you're a seasoned podcaster looking to grow your show or you're eager to launch your first episode, you're in the right place. Join us each week on Podcasting Amplified as we explore the journey to success through podcasting. Hosted by Joe Eftihiou, Founder & Chief...