Podcasting Amplified: Podcasting for Business Growth and Marketing

Sometimes a podcast comes along and does something unique, solving a real problem in a brand new way. But even, then, growth can still be a challenge. Luke Cunliffe started Clarity Week as a movement - to offer those looking to moderate their alcohol intake in a new, accessible way. Over the last couple of years, the podcast has slowly picked up new listeners. Recently, though, after a visit to Th...

What does it take to attract millions of monthly downloads to your podcast? Let's find out.. Lindsay McMahon hosts All Ears English as well as two other podcasts and over the last 12 years she's amassed 200 million plus downloads, with 4 million more coming in each month. The podcast has been growing steadily since launch and has turned into a multiple six figure business in the language training...

Did you know that your podcast can start bringing in a return on investment before you've even got a single listener? After a couple of thousand episodes and almost 10 years in podcasting, Saul Marquez has managed to turn his podcast into one of the biggest drivers of business for his marketing agency, Outcomes Rocket. And he's done that by leveraging a guesting strategy that he's consistently stu...

Creating a compelling interview podcast isn't as simple as just finding a guest and letting them do the talking.  But at the same time it doesn't have to be super complicated. Host of The KAJ Masterclass Live, Khudania Ajay, joins me on this episode to share the expert insights he's taken from his journalism career to provide a framework for asking intriguing questions, creating interview content...

You know that there's room to improve your podcast so you can take it to the next level, but where do you start? After 40 episodes of Podcasting Amplified and countless conversations with podcasters, I've noticed that basically all podcasting challenges fall under one of three categories. I call them the "3 Cs of Podcasting". In this solo episode, I break down what that really means and how you ca...

Do you ever feel like your podcast is getting a bit stale or sometimes you just struggle to get the motivation to record that next episode? Once you've committed to a podcast it can feel like this never-ending thing and when you're creating episodes week in, week out, it can feel like it's starting to get a bit repetitive. And finding the right guests or topics to talk about can be a challenge. Bu...

If you've been podcasting for a little while now and you're wondering why you're struggling to turn your downloads into profit, this is for you. The influence that you have with your podcast could be a powerful asset that will allow you to turn your podcast into a profitable and scalable business with lasting impact. Shayna Rattler Davis joins me in this episode of Podcasting Amplified to share th...

Does the content you create for your podcast have character?  I've seen time and time again that the podcasts that allow the host's character to shine through are the ones that grow the fastest and attract the most loyal followings. That's why I'm joined by Emily Aborn in this episode of Podcasting Amplified to talk about how to inject more character into your content. In this episode, you'll disc...

If you want to truly stand out as a podcaster, your personal brand might be the key.  Whether you've just started podcasting or you've had your show for years the personal branding strategies that my guest shares in this episode are transformational. Emmy-winning Vinnie Potestivo joins me today. He hosts I Have A Podcast® and draws from his decades of media experience, which saw him in launching h...

A lot has changed in podcasting over the last 15 years but many of the podcasting tips and tricks that every podcaster needs to know are still just as relevant. Seth Goldstein joins me on Podcasting Amplified in this episode to share the extensive podcasting insight that he's picked up from over 15 years in the podcasting space. Seth hosts multiple podcasts and coaches podcasters to build brand eq...

If you're like many podcasters you may have considered sponsorship as a strategy to monetise your podcast. There are many ways to get podcast sponsors to work with you,  but some are better than others. In this episode of Podcasting Amplified, I'm joined by Eric Melchor. Eric is the Co-Founder of Podk.it - a dynamic, shareable media kit for podcasters. He also hosts Innovators Can Laugh and founde...

It can be hard enough as a podcaster to consistently produce one podcast. But my guest today hosts 8! Dave Campbell hosts The How To Podcast Series along with multiple podcasts in different niches. And because of that he has a huge amount of insight when it comes to podcasting from attracting more listeners to building a community around your podcast that turns casual listeners into companions who...

Whether you want to grow your show to convert listeners into clients, to build a community, or just share your message with the world, your podcast needs two things – you need podcast visibility and it needs to bring your maximum listeners value. In this episode of Podcasting Amplified, Isabella Sanchez Castañeda, joins us to share her expert insight into how to get people to click on your podcast...

What's the secret behind bingeable podcasts? Could you release three episodes of your podcast every single week consistently and keep them bingeable, searchable and standing out from the competition? This is what Edd Dawson has done with his podcast 'SEO Is Not That Hard'. SEO is not as hard as some might want you to believe. If you want to get your podcast episodes and blog posts showing up on Go...

There are a few things that every podcaster should have - right from the start of their podcasting journey if they want to build a successful podcast.  And we're not talking about microphones, headphones, cover art and so on - although those things are very important - before worrying about any of that - there are a few other things you need to get clear on. In this episode of Podcasting Amplified...

How many podcasts have been running successfully for over 10 years? As you can imagine, not that many - the podcasting community was much smaller back then. But, Michelle Nezat has been running More Than A Song since 2014 and she joins us in this week's episode of Podcasting Amplified to do a deep dive on one of the biggest tools that she's used to continually grow her following over that time - e...

If you've been looking for a way of making your podcast stand out or of making an episode extra special, then hosting a live episode could be the way forward. And when we talk live podcasting we're not talking about streaming an episode online, we're talking about sitting on a stage in front of a live studio audience doing your thing and creating an unforgettable experience for you and your listen...

If you've ever found yourself disappointed by the download numbers for an episode or you're tracking your listener stats month to month but you're struggling to keep existing listeners engaged, then this episode of Podcasting Amplified is for you. We dive deep into podcast messaging - the messaging that surrounds your podcast,  that helps listeners know that they're in the right place and that the...

Running a podcast alongside a business is a challenge. Especially when you're committed to publishing an episode every week. Katrina Purcell hosts Managed Chaos alongside her co-host Rachel Anderson. Each week, they share bite-sized, 15-minute nuggets of business wisdom to support business owners and showcase their consulting expertise. In just a few months, the hosts have already managed to see s...

Imagine if you could get a guest spot on another podcast and get an immediate, massive boost to your following from it. That's exactly what Robin Waite did. He was able to secure an interview with Ali Abdaal on his podcast who currently has nearly six million subscribers on YouTube. And off the back of that one interview Robin brought in £150,000 worth of business, an extra 1500 subscribers to his...

Is your podcast growing slower than you'd like it to? Or maybe you've seen some growth early on but things have plateaued and you're listener base has stagnated. If this resonates with you then you need to listen to this episode of Podcasting Amplified. Anthony Nwaneri & Taig O'Shea host Why Your Podcast Isn't Growing, where every week, they help podcasters gain clarity on why they're not seeing t...

Ten years is a long time in podcasting years, and to continue producing content for that long is a challenge in itself. But when you're also dealing with a disability and other health issues, it takes even more perseverance. Win Charles has been hosting Win At Life for around ten years, the podcast where she shares conversations about being awesome with a disability and raising awareness at the sa...

Which comes first, the podcast or the business? For Kevin Palmieri, Next Level University has always been about the podcast. The conversations. The value he and his co-host Alan Lazaros can bring to their audience. But after a rough patch in his life, he channelled that passion into building a business around the podcast and has since grown it into a $1M+ revenue business, with getting on for 2000...

Have you been thinking about improving your podcast SEO game but don't know where to start? Or perhaps you're a complete beginner to SEO and you're just looking for another way of bringing in more listeners to your podcast… This is where our guests come in. Sarah McDowell and Tazmin Suleman host The SEO Mindset Podcast. They're both experts when it comes to getting more eyes on your content throug...

There are so many benefits to having a podcast, particularly for those running a podcast alongside their business. But is podcasting right for everyone? And how can a podcast stand out in this growing space? Adrian Daniels started podcasting in 2020, when the world was changing. He had a purpose - to build a network of Ghanaian entrepreneurs and share their stories and expertise. And The Sound of...