Podcasting 101 with Rachael

Show notes play a crucial role in enhancing your podcast's SEO and discoverability, and in today's episode, Sarah and I look into their importance and how to optimise them effectively. We talk about the differences between show notes on your website and the descriptions you post in podcast directories and the need for a tailored approach for each platform. Sarah shares valuable tools for keyword r...

➡️ Looking to enhance your podcasting experience? ➡️ Warm your voice up and feel more confident? This episode is packed with invaluable tips on preparing for solo episodes and easing the nerves of guests. I'm joined by voice coach Hannah, who shares practical advice, emphasising the importance of hydration, vocal warm-ups, and understanding how to maintain your natural voice during recordings. We...

➡️ How to streamline your podcast outreach with automation. In this week's episode, we look at effective tactics for automating the guest outreach process, allowing podcasters to save time and reduce overwhelm. Khadirah, a marketing automation and systems engineer, shares her insights on using marketing CRMs and podcast directories to streamline the guest booking process. Khadirah emphasises the i...

➡️ Are you looking to grow your business and connect with your audience in a meaningful way?   In this episode, we explore the world of ethical marketing and how it can transform your podcast and business practices.  I'm joined by Chrysa Sto, a seasoned podcast consultant and manager for ethical and eco-conscious service businesses. Chrysa shares her insights on implementing ethical...

➡️ Discover the transformative power of podcasting for your business  ➡️ Learn from Beverley Densham, Mindfulness Pilates teacher and podcast host  ➡️ Explore the benefits of integrating mindfulness into your daily routine  In this episode, I chat with Beverley Densham, an inspiring Mindfulness Pilates teacher, author, and host of the Mindfulness Pilates podcast. Beverley shares her...

Welcome to Season 4! ➡️ Show your face and make a difference  ➡️ Build trust with authentic images  ➡️ Connect with your audience through branding and photography   In this episode, we dive into the importance of showing your face in your brand and how it can make a significant impact. My guest, Aga Mortlock, a passionate brand photographer, shares her journey and expertise in...

Hello everyone! Season 4 of this podcast is coming in September! I'd love to share with you what's coming up... I'll be talking with podcast hosts and experts to bring you the insights and advice you need to help launch and manage your podcast for your business. We're going to cover why it's important to show your face for your podcast and your business with brand photographer Aga Mortlock, insigh...

That's a wrap on Season 3! I'm taking a break over the summer to take a break from recording and plan for season 4! See you in September for new episodes! Check out Sharon Louca's podcast Check out Showing Up Solo with Hannah McCormick If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you...

➡️ Show your face as a business owner  ➡️ Use a mixture of different styles of stories, grid posts and reels  ➡️ Test your content to see what works best   In the last episode of Season 3, Jenny French, Instagram Trainer and Social Media Strategist shares her advice and actionable tips to make an impact with your podcast on Instagram.    Learn how to make a Story Sand...

➡️ Have a clear goal ➡️ Get support and ➡️ Use your podcast as part of your wide content strategy. Hannah McCormick is a marketing coach and consultant and the host of The Showing Up Solo podcast.    The podcast's aim is to help solopreneurs navigate their online marketing for their business.   Hannah has been podcasting for over 2 years now and has over 66 episodes published....

What's involved in starting a podcast? How much is it likely to cost? How do you get it on the various lists for listening to? What are the ingredients of a good podcast? Welcome to Part 2 of Your Podcast Questions Answered! Question 1: What's involved in starting a podcast? Using my Podcast Playbook, I talk you through each stage that's involved. Download the Podcast Playbook here for Free Want t...

6-Step Publicity Rockstar method to increase your audience and visibility.    PR is not just for big brands!    Simone Sauter, PR expert for Solopreneurs joins me this week on the podcast.    Key points include understanding the ideal client, pitching to the right platforms, creating compelling content, and leveraging media coverage for growth.   Top advice...

You are an Origineur! There is only one of you and so let that shine through in your podcast and your business.    Meet Loretta Milan, host of the Origineurs Podcast.    Loretta started her podcast to support her business and help spread the word on her mission for everyone to believe that they are an Original and what you have to say matters.    “An Origineur is some...

What are the benefits of having support when you launch your podcast?    Sharon Louca, host of the Connect, Unite, Empower podcast shares her experience working with me to launch her podcast in 2024.    Sharon talks about how winning the prize draw to get her podcast launched gave her the push and accountability she needed.    We delve into Sharon’s ‘why’, ways to mai...

What questions do you want to answer to get your podcast plans moving...   What can I outsource? How much time does it take? What software can I use? In this week's episode, I'm answering these questions.   Thank you to everyone who sent in their questions. If you're looking for the answer to the specific questions below, there is a handy time stamp next to the question. If you have...

In this week’s episode, I’m joined by Elaine Walsh-McGrath, LinkedIn Expert.    We had a brilliant chat about how to use LinkedIn to make an impact with your podcast AND your business.    Elaine shares her wealth of knowledge as a marketer and LinkedIn Expert.    The tips she shares are:   Make your Headline and About section stand out   Have a Well-balanced...

Welcome to Season 3 of the podcast! My first guest is Nicole Cheri Oden, host of the Uncomplicating Trademarks podcast. Nicole wanted to help digital content creators and online service providers understand complex legal processes. What I find so interesting is that her podcast is private. You need to sign up to get access to the episodes. So that when you enter her world, you really want to be th...

Welcome to the final episode of Season 2! This is a round-up of my year in podcasting and business. I had some awesome guests talk to me, topics that we chatted about were interview techniques, ways to make your podcast more discoverable, mindset and tips to get started to name a few! I touch on reviews and how I think it's not easy or clear how to leave them in the podcast apps, but Spotify has u...

Welcome to this week's episode! The last guest interview of Season 2. This week, Kendal Breitman, the Community Manager at Riverside.fm joins me to talk podcasts! Kendall shares her unique journey from journalism to community management and how the skills and experiences she brought from journalism enhance her role as a community manager. Kendall provides valuable insights into effective interview...

In this week's episode, I'm chatting with Helen Calvert, host of The No Bullsh*t guide to happiness. Helen has been a guest before back in May 2022 and it's no secret that I LOVE Helen's podcast so it's lovely to be chatting with her again, seeing how she is doing with her podcast and her business. Helen has published a book since we last spoke (in October 2022 and yes I have a copy!) The book is...

In this week's episode, I'm chatting with Ashleigh Frater, Anxiety Coach for Founders and Freelancers. Ashleigh shares her experience as a podcast host and her advice on 'feeling productive.' We had such a great conversation about Asheligh's podcasting, and she made some brilliant observations about how she needs to build in more time to record as she knows there's an emotional toll due to the nat...

Welcome to another episode of Podcasting 101 with Rachael This week, Sarah McDowell and Tazmin Suleman hosts of the SEO Mindset podcast join me to chat about their journey as podcasters. Sarah and Tazmin offer up their top tips and advice that they learned along the way! We talk about editing, community, being your authentic self as a podcaster, fitting it all into your schedule, some of their cha...

Hi there! I'm chatting with Ida Radovanovic from Playground in this week's episode. Ida called her business a Playground to keep reminding herself how she wanted to see work. After 12+ years of career at a corporation, Ida is now proudly a solopreneur. She blends gamification, accountability buddies and research-based productivity tips to help people work on what is meaningful to them and spark cl...

In this week's episode, I'm chatting with my friend Sarah McDowell , SEO Manager at Captivate and podcaster! Sarah has worked in Digital Marketing and SEO for over 10 years now, both in-house for a brand/company and agency side. Sarah's current podcast is The SEO Mindset Podcast which she co-hosts with Tazmin Suleman. Sarah has hosted 4 podcasts in total over the years! She is also co-founder (alo...

In this week's episode, I'm joined by Emma Fishlock, founder of RWC (Real World Consultancy.) Emma founded Real World Consultancy(RWC) in 2018 to help small businesses overcome barriers to growth. RWC is now a multi-award-winning business coaching company based in the west midlands helping small and micro businesses to thrive and punch above their weight. RWC has created a coaching and support met...