Podcast Strategy That Brings in Clients

Are you ready to find out how podcasting can grow your business and connect you with your ideal clients? In this special episode, recorded live at the Learn Grow Rise event in Perth, I spoke to 11 incredible business owners about how podcasting has impacted their lives and businesses. Whether they're seasoned podcasters or just starting out, you'll hear firsthand experiences, valuable in...

Want to know how to make your podcast work smarter, not harder? In this episode, I'm joined by the fantastic Content Marketing Coach Kryshla Salaris from Shall We Social, to talk about content repurposing for podcasters, exploring how to turn a single episode into content you can spread across multiple platforms. You'll learn practical strategies for maximising your podcast's reach...

Are you struggling to choose the perfect podcast format for your show? In this episode I break down the different podcast formats to help you decide which one best suits your style and goals. Whether you're considering interviews, co-hosting, or going solo, I cover the pros and cons of each approach, offering practical tips to make your podcast stand out. You'll learn how to keep your co...

Are you struggling to figure out what podcast equipment you actually need? Do you feel overwhelmed by all the options out there? In this episode, I break down the essentials you need to get started without blowing your budget. From choosing the right microphone to finding the best recording software, I’ll guide you through the process with practical tips and personal recommendations. By the end of...

Are you ready to take your business visibility to the next level? In this episode, I talk to PR expert Karen Windsor, who shares her top strategies for small business owners looking to amplify their impact through podcasting. We talk about how podcast guesting can transform your PR approach, helping you reach new audiences and boost your credibility without the overwhelm. You'll learn how to...

Are you struggling to decide how often to release your podcast episodes or how long they should be? In this episode, I answer the most common questions I get from podcasters, helping you find the perfect schedule for your show. Whether you're aiming for a weekly, bi-weekly, or even seasonal podcast, I’ll guide you through the pros and cons of each approach, ensuring you make a choice that fit...

Ever wonder why some podcasts feel so purposeful and engaging? In this episode, I break down the power of a mission statement and how it can transform your podcast from just another show to something truly impactful. You'll learn how to craft a mission statement that not only guides your content but also connects with your audience on a deeper level, building loyalty and trust. I’ll walk you...

Are you struggling to make your podcast stand out on Instagram? I sit down with marketing expert Jenna Warriner to uncover the secrets of making Instagram work like magic for your podcast. Jenna shares how to create content that not only entertains but truly resonates with your audience, turning casual scrollers into loyal listeners. We dive into practical strategies that will help you seamlessly...

Have you ever wondered how being a guest on someone else’s podcast could supercharge your business? In this episode I talk about the incredible benefits of podcast guest appearances and how they can work wonders for your brand. From expanding your reach and building authority to creating valuable content and improving your SEO, you’ll learn how these guest spots can turn into golden opportunities....

Ever wondered what it takes to become a great podcaster? In this episode, I talk about the essential qualities and practices that set successful podcasters apart. Join me as we explore why patience is key, how to set realistic goals, and the importance of staying consistent and authentic. You'll gain insights into how to keep your audience engaged, learn from your stats, and celebrate your mi...

Do you cringe when you hear your own voice played back? You’re not alone! Join me as I chat with the amazing Sally Prosser about the phenomenon of "voice confrontation" and why so many of us struggle with the sound of our own voice. Sally shares practical tips and mindset shifts that will help you learn to love your voice and use it to its full potential. You'll discover the secrets...

Are you ready to launch your podcast but feeling overwhelmed about where to start and who your audience should be? In this episode, I talk about the crucial first step of identifying your perfect audience. You'll learn why knowing your ideal listener is essential for shaping your content, guiding your marketing, and setting your podcast up for success. By the end of our chat, you'll have...

Have you ever wondered how a podcast could transform your business? In this episode of 'Podcasting for Business Owners,' I talk about why every business owner should consider starting a podcast. From building authentic relationships and establishing authority to repurposing content and driving sales, I’ll share insights on how podcasting can elevate your brand and expand your network. Yo...

Are you wondering why you should start a podcast or if it's really worth the effort? In this first episode of "Podcasting for Business Owners," I share my journey into podcasting and the personal hurdles I've overcome to get here. You'll learn about the benefits of podcasting for business owners and gain insights into the mindset shifts and strategies needed to start your...

Are you a business owner longing to share your voice and expertise with the world but unsure where to start? Welcome to Podcasting for Business Owners, hosted by Laura McRae, a seasoned podcast consultant with experience helping leaders launch and grow their own shows. Laura's mission is to help business leaders and consultants find their podcasting voice, share their expertise, and build a l...