Podcast Strategy That Brings in Clients

Ever wondered if your episodes are too short… or way too long? In this episode, I’m answering one of the most common questions I get asked: how long should a podcast episode be? The truth is, there’s no magic number, but I’ll help you work out what’s right for you and your listeners. I share practical tips on choosing the best length for your show, based on your audience's habits, your conten...

Wondering if editing your podcast makes you sound less “authentic”? There’s this idea floating around that to be “real” in podcasting, you have to leave in all the ums, awkward pauses, barking dogs, and tangents. But I’m here to tell you, that’s not true. Editing your podcast doesn’t make you fake. It makes your content easier to follow, more engaging for your listeners, and more supportive for yo...

Got a pile of old trainings, webinars, or live videos gathering dust on your hard drive? What if I told you they could become your podcast’s first season? If you’ve been putting off launching your podcast because you think you have to start from scratch, this episode is for you. I’m sharing how you can turn your existing content, like masterclasses, workshops, and live videos, into a polished, pro...

Are you feeling pressured to make your podcast look like a glossy YouTube show? If you've been wondering whether you need to film your podcast, or if you're falling behind because you're not on YouTube, this episode is for you. I’m sharing exactly why podcasting and YouTube are not the same thing, and how the confusion is doing more harm than good for business owners who just want t...

Ever wondered how your podcast could become the most effective sales tool in your business? In this episode, I’m chatting with sales strategist and podcast host Laura Canham about how she uses her podcast to consistently sell her services, without sounding pushy, sleazy or salesy. She shares practical advice on planning episodes around your offers, building trust with your audience, and how to sub...

Struggling to grow your podcast, even though you're putting in the work? You might be making one of the biggest mistakes podcasters make: trying to appeal to too many people. But don’t worry, I’ve got you covered! Download our your Perfect Podcast Listener Worksheet to help you work out who your ideal listener is. If your podcast feels like it’s not reaching the right people (or any people at...

Are you curious about how to turn rigid interview plans into natural, engaging conversations that truly connect with your audience? In this episode, I share my personal journey and expert insights into letting go of over-preparation and embracing a more spontaneous, authentic podcasting style with the amazing Carmen Braidwood. You'll learn practical tips on creating a flexible "mud map&q...

Ever felt stuck in the endless loop of "It has to be perfect before I launch"? You’re not alone. Perfectionism is one of the biggest things stopping people from starting their podcast, and I’ve been there too. In this episode, I share how perfectionism shows up in podcasting, from worrying about how you sound to feeling like you need to know everything before you hit record. You don’t. I...

Ever thought about turning your podcast into a book or using a book to inspire your next podcast?  If you’re curious about how to repurpose your content in creative and impactful ways, this episode is for you! In this episode, I’m chatting with the inspiring Em Gee, a marketing and AI consultant who has mastered the art of turning podcasts into books and vice versa. Em shares how her personal deve...

Are you making the most of your podcast audience beyond just downloads? I talk about how email marketing can be a total game-changer for podcasters (yep, even if you think email is old news). You’ll learn how emails can help you make more money, boost your downloads, and create genuine connections with your audience without feeling salesy. I’ll share how one of my clients sold out an event thanks...

Are you making the most of your Instagram Stories to promote your podcast and sell your services? I chat with Sheila Anderson, a brilliant business and marketing coach who’s helped me master selling through Instagram Stories. Sheila shares simple, no-fluff strategies for turning your stories into a powerful tool for building genuine connections and making sales, without feeling pushy. You'll...

Ever wonder what makes a podcast trailer stand out? In this episode, I break down how to create a trailer that hooks your audience, builds excitement, and positions you as a podcasting pro. Whether you're just starting out or revamping your show, you'll get tips to create a trailer that leaves listeners eager for more. I’ll walk you through a simple framework to make your trailer engagin...

Are you struggling to keep your podcast organised and consistent while still finding time for creativity? In this episode, I’m joined by Lauren Wrighton, a podcast strategist and producer who shares her tried-and-true methods for managing all the moving parts of a podcast. Lauren’s advice is perfect for anyone looking to stay on top of their podcast while keeping the process manageable and enjoyab...

Have you ever wondered if adding transcriptions to your podcast is worth the effort? In this episode, I’m breaking down everything you need to know about podcast transcriptions. We’ll chat about how transcripts can boost accessibility, improve your SEO, and even give your guests and audience a better experience. You’ll learn why transcripts aren’t just a “nice to have” but a tool for growing your...

Have you ever wondered if it’s time to refresh your podcast or even start a brand-new one? In this episode, I’m joined by my first-ever client, Annmarie Lord, psychic medium, intuitive coach, and international author. Annmarie shares how she transitioned her podcast from The Spiritual Life to Motivational Medium, aligning it with her evolving brand and audience. You’ll hear about the challenges of...

Have you been thinking about starting a podcast but don’t know where to begin? In this episode, I talk about the incredible opportunities podcasting offers in 2025 and why this could be your year to start one. From the global growth of podcasting to how it helps you build trust, connect with your audience, and even future-proof your content, we’re covering it all. I’ll share stories from clients w...

Have you ever felt like fear of public speaking might hold you back from launching a podcast? In this episode, I chat with Gaye O’loghlen, my mentor at Toastmasters, about how she overcame her own nerves and built confidence as a speaker. Gaye shares how the supportive community at Toastmasters can help anyone—yes, even the most nervous speakers—gain the skills needed to present with confidence an...

Have you taken a moment to reflect on your wins this year?   In this special holiday episode of Podcasting for Business Owners, I’m taking a look back at my own podcasting journey in 2024. From the nerve-wracking excitement of launching this show to the meaningful connections I’ve built with inspiring guests, I’m sharing the lessons, highlights, and small victories that made this year unforgettabl...

Are you making the most of your podcast to build confidence, connections, and community? In this episode, I chat with Sarah Thomson, the mastermind behind The Social Circus podcast and Online Social Butterfly. Sarah shares how she uses her podcast to give her clients a platform to shine, helping them overcome fears, tell their stories, and grow their confidence. If you’ve ever felt nervous about p...

Are the holidays stressing you out, making you wonder how to keep your podcast consistent without burning out? In this episode, I’m giving you permission to take a break from your podcast—and sharing how to do it without losing momentum or your audience’s trust. You'll learn why rest is not only okay but essential for a sustainable, long-term podcast. I'll share tips on how to plan for b...

Curious about how to use AI in your podcast without losing your voice? In this episode, I chat with Kara Stokes, an experienced copywriter and AI content expert, who shares how podcasters can use AI tools like ChatGPT to make content creation smoother and more efficient. You’ll hear practical advice on balancing AI's power with your unique touch, ensuring your show stands out and connects wit...

Do you wish you could grow your podcast without spending countless hours on extra work? In this episode, I’m sharing practical, time-saving strategies to grow your podcast without adding more stress to your already busy schedule. From the benefits of guest swaps and cross-promotions to maximising content with repurposing, you’ll discover how to reach more listeners efficiently. I'll walk you...

Want to launch your podcast with a bang? In this episode, I chat with Tash Miller, a marketing and sales expert who knows how to build buzz before a launch. From planning your marketing strategy weeks in advance to simple tricks for creating engaging content, Tash shares actionable steps to ensure your podcast debut isn't just another drop in the ocean. You'll learn why building hype is...

Wondering whether your podcast needs a rebrand or if it’s time to start a whole new podcast? In this episode, I share how to recognise when a change might be needed, whether it’s due to an evolving audience, content burnout, or a change in your business goals. You'll hear real-life examples of clients who faced these decisions and how they approached them successfully. Plus, I’ll guide you th...

Ready to make your podcast a powerful part of your brand strategy? Join me as I chat with brand and marketing expert Cassandra Emerson, who tells us the secrets to crafting a powerful brand that resonates deeply with your audience. From discovering your brand’s voice to aligning it with each episode’s energy, Cass shares strategies that can transform how listeners connect with your podcast. By the...