Podcast Permission Slip | Powered by PodAssist

If you've ever asked yourself "how do I get a sponsor for my show," you're not alone and it's definitely one of the most common questions I see coming from new podcasters. But before you go down that road, there's one honest question worth asking yourself first, and I want to talk about that today. In this episode, I'm sharing the very first thing I'd do if I wanted a podcast sponsor for my show,...

Are you finding it stressful to pick topics and prep for podcast episodes before you even hit record? You're not alone, but today's guest has cracked the code on making podcasting feel effortless!  In this episode, I sit down with Megan McLean, COO of fitDEGREE and co-host of the FitSpot Guru podcast (with CEO Nick Hale), who have been clients of ours for nearly five years. With 340 episodes under...

If you want to record solo episodes but you're not sure what to talk about, today I'm sharing a quick strategy that's going to help you get unstuck. I call it my "break glass in case of emergency" strategy for solo hosts. In this episode, I'm sharing a method I would use if I was stuck on what to record (as you'll hear, it's super simple and easy to do)!   I walk you through real examples to show...

Have you heard that no one listens to podcasts in the summer? This narrative has been around in the podcasting world since I can remember, and I want to talk about this before you decide to put away your equipment and take the whole summer off. In this episode, I'm sharing what the data actually shows about summer podcast listening, what I've seen when looking at the download numbers of our client...

The world of podcasting is noisier than ever (to say the least!), but there's one thing I've seen in successful podcasts that keeps them going for the long haul. I call it your podcasting anchor. In this episode, I'm sharing what it is and why it matters, what I've seen first-hand when a podcaster doesn't have one, and how my own anchor kept me recording recently. As you'll hear, your anchor doesn...

For the first 8 episodes of this podcast, it's just been me, but I've always wanted to feature clients of ours who are doing big things in the podcasting space and who I know could share the valuable lessons they've learned with you. Today's special guest is someone who went from "I can't do this" to launching a top 10% global podcast in just a few months, and as you'll hear, is so passionate abou...

This is episode 8. And honestly? 8 is the only number I've been focused on and had circled on my calendar since I started this podcast. Not downloads. Not rankings. Not reviews. Just getting to episode 8. In this episode, I'm sharing why I specifically set episode 8 as my first milestone, the gym analogy that explains progressive overload in podcasting, and why focusing on vanity metrics is never...

Have you heard the saying that the best time to plant a tree was 20 years ago, and the second best time is now? I've been hearing "there are too many podcasts" since we started working with podcasters back in 2015, when there were only a fraction of the shows that exist now. Today, I'm flipping the narrative that the podcast market is oversaturated - and backing it up with the numbers. I break dow...

Picking the right name is often one of the toughest parts of getting started for new podcasters. If you've been stuck trying to find the "perfect" podcast name, this episode will help you stop overthinking and just get started. In this episode, I'm sharing 5 quick strategies to help you land on a name that works for your show. I walk through real examples from podcast clients we work with to show...

If you've been told you need to launch with 8 episodes, publish weekly no matter what, and power through even when you're exhausted, this episode might just save your podcast - and your sanity. In this episode, I'm talking all about pacing yourself and sustainable podcasting for the long term . If you've missed the first four episodes, I encourage you to go back and listen as they provide a framew...

You're probably hearing that if you have a podcast you NEED to be on video right now, that YouTube is king, and if you're not showing your face, you're missing out. But what if the data tells a completely different story? In this episode, I dive into a report from Cumulus Media and Signal Hill Insights that reveals how people actually consumed podcasts in 2025 . The findings might surprise you, an...

Think you need to interview guests to have a successful podcast? This may be a bit of a controversial take (and I'm not anti-guest at all), but I say absolutely not, and I'm going to tell you why. In this episode, I'm tackling the dangerous advice I've seen floating around on social media around this topic, and I break down how this type of thinking is actually stopping many people from ever launc...

Perfectionism might be the single biggest thing holding you back from starting your podcast. In this episode, I reveal one simple mindset shift that'll help you beat it, and I share the story of someone who woke up one morning, decided she wanted a podcast, and had her show live that very same day . (Spoiler: it's my wife, Gen). You'll hear how she launched The Lymph Lounge in a single day without...

Thinking about starting a podcast but something keeps holding you back? In this first episode of Podcast Permission Slip, I break down 10 of the most common excuses I hear from aspiring podcasters, and the few of them that almost stopped me in my tracks from hitting record on this show. You'll hear me tackle things like smashing the myth that you NEED a $1,000 setup and fancy equipment to get star...

I'm Matt Mawhinney, and after more than a decade behind the scenes at PodAssist , I'm stepping out from the edit suite to help you cut through the noise. No more "guru" rules, no more tech-overwhelm, and no more imposter syndrome. In this trailer episode, you'll hear: Why I'm finally granting myself permission to host after 10+ years The two groups of people this show is for... My 15-minute max pr...