Podcast Payoffs

Non-fungible tokens are digital creations that can be bought, sold, and traded on the blockchain. Only one provable owner exists. Why is everyone talking about them, and why would someone pay millions for a pixelated digital cartoon? Because they believe it’s an investment with no place to go but up. In this episode, Dan and Gord demystify the non-fungible token and explain in simple terms what th...

Do you find yourself full of energy at the start of something new, but quickly run out of gas and give up? Join us for just a few minutes, and you'll learn how to become a limitless idea machine to keep your projects on track. Dan explains how focusing on questions brings out the magic, and how speaking to a certain type of person will drag your creativity into the mud. The solution to having endl...

Over the past few centuries, humans have certainly endured more disruptive events than the current lockdowns, all with a greater sense of collective calm. This time, social media obsession and a 24-hour cycle of bad news has only served the forces of negativity. But the central vehicle to success is relationships, then technology. When you marry the two, beautiful things happen. What would real-ti...

It took the global lockdown for most to realize that the barriers for entry were gone. Skills once needed to build great things are replaced with human courage and connection. We'll never lose our place, since computers can't get bored. That's where business goals are born. Short-term solutions and fads will fade, while the winners are looking long-term. You have nothing to lose by starting now. A...

The talent wars have just begun in the podcast industry. They want the capability to start raking in the cash, and they're not afraid to make bold moves. Big brands are snapping up big names, but the question lingers—will they always get along? Dan explains how this mindset shift of putting capability first brings out the best in your team. Use your show as a lead generator in the long game, and y...

Why do some shows flow effortlessly while others sound so labored? The answer is in the motivation, and great chemistry only happens when everyone's not agreeing on every topic. It's why so much of the news is unwatchable. Hosts are chasing fame while ignoring the facts and each other. Dan gave it up altogether and wonders what you could accomplish in your life if you quit watching television too....

Seems like everyone you talk to is feeling deeply right now. Some of it's good, and some not so much, but humans have what Dan calls "useful amnesia" to adapt to any situation. Output and creativity are the lifelines that can keep us connected and progressing in the new virtual world. It's scary to some, but that fear could be the fuel you need to reach the next level. Join us to learn the two nec...

Adoption by necessity. The Spanish Flu ushered in the widespread use of the telephone. Covid pushed Zoom to the forefront of our daily communication. But technology is just part of teamwork. Companies that dismiss human input are making a big mistake. In this episode, Dan and Gord discuss how entrepreneurs and ingenuity will lead the new frontier of work for the next 100 years.

Some believe that we're only getting smarter, but intelligence is relative to the era you're living in. Great innovators were just as capable 1,000 years ago as they are today. Jumps in technology are relative too, since the newly invented radio once freaked people out just as much as the holograms of today. We're on the cusp of another big shift in how digital lets us think, work, and play. It's...

This episode is all about the future post-virus, and the incredible new things the lockdown forced creators to build and improve. It has never been easier to bring a product, service, or SaaS to market. You won't need much skin in the game. If you fail, it might cost you one Saturday afternoon. We're entering a time when privacy will come storming back. Virtual, vibrant, and engaged communities ar...

For the first time in modern history, the whole world has a common enemy. As the virus spread and teams were forced to work remotely, Dan realized that we’ll be five years ahead in our digital capabilities. Even better, we’ll carry this forward into the workplace once the new normal unfolds. Gord explains how Strategic Coach transitioned to a fully remote production team while tripling output, and...

The latest Coach concept could change the way you work forever. Are you a Simplifier or a Multiplier? Entrepreneurs will naturally engage with one role or the other. In this episode, Dan and Gord explain how choosing your side leads to an awesome structure to your podcast. Gord pulls back the curtain to show how the best radio programs spend their time and how to carry this strategy into a killer...

What habits can you develop to handle the details so you only focus on a bigger future? Dan and Gord explore the growth of Coach through the clustering of messages using podcasts. Why didn't this work the first time entrepreneurs tried? Gord explains how they went wrong and how they fixed it. Circling back to habits, Dan shares his top three that don't get talked about nearly enough, and why disap...

Editing your podcast means you can mess up, fall down, and then try again. Your audience knows this, so they're demanding more value from the time you've been gifted. In this episode, Dan introduces his idea of the TargetCast and explains the most important conversation you're probably not having yet. If your show is off to a slow start, Gord explains why that might be and how to reframe your thin...

More than half of us trust a podcast to find the product or service we need over every other medium. Why? The old ways were time-wasters, but when people come to you, you become the buyer. Standards are attractive, and we just can't resist someone who's not afraid to walk away. Want proof? Dan explains how his client got a billion dollar check with this mindset shift. How can you take the first st...

Let's circle back to some juicy questions from the Facebook Live broadcast. Dan explains how he switches gears when hosting with Joe Polish or Peter Diamandis, to his solo shows where asking questions beats giving answers. If your industry is regulated to the moon, learn how to podcast with confidence and keep yourself out of trouble. If you do get complaints, Gord explains how to navigate around...

If you missed the recent Facebook Live broadcast, catch it here in podcast form! Learn some key insights on how to get started in podcasting, and also how to keep the momentum going once you have. Gord shares the top spots to feature your new show, and Dan explains how to plan for a foolproof broadcast with anyone you'd like. Join us to find out how we do it at Strategic Coach!

The top skill to have for great interviews and even better conversations has nothing to do with what's coming out of your mouth. And it's no secret that to be interesting, you have to be interested. Dan and Gord share how focusing on their answers rather than your questions will lead people back to you again and again. How can giving away your content for free lead to bigger growth and soaring pro...

Humans crave stories—not only for entertainment, but also to stay alive. Dan and Gord discuss how this tradition evolved from our earliest ancestors and why storytelling is the most important skill to master when conveying your message or convincing a crowd. Facts and figures are fine, but no one can resist an amazing story. Join us to learn how your audience grows when you allow your guests to sh...

Join Dan and Gord to learn the structure that answers the most important questions before launching your own show: How do you pick the right partner? How can you build a logical flow? What's the most important detail that separates success from failure when you're trying to be heard in a sea of noise? Join us to find out!

In the first episode of Podcast Payoffs, hosts Dan Sullivan and Gord Vickman outline the history and strategy behind podcasting as a powerful platform. Podcasting has grown to become an exponential tool to build trust and share your story around the globe to a loyal audience. Dan and Gord also share an outline on how Podcast Payoffs will help you become a better speaker, listener, and coach to you...