Podcast Payoffs

Every new thing you learn to do is scary at first. That includes starting a podcast, filming a video, writing a blog, or performing for a crowd. Dan Sullivan and Gord Vickman discuss The 4 C’s Formula® and how it captures every performer’s experience in starting a podcast and growing it.   In This Episode:   First-time performers tend to focus on their fears, but the audience never even notices.  ...

Gord Vickman and Dan Sullivan discuss Dan’s latest book, 10x Is Easier Than 2x, co-authored by Dr. Ben Hardy. By identifying the changes and breakthroughs that led to your past growth, you can gain the confidence and insight needed to achieve your next jump. Sounds like fun, right? This episode is a must-listen for entrepreneurs and creators looking to build things faster, easier, and cheaper than...

Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x . Dan Sullivan and Gord Vickman discuss the importance of partnership between AI and humans—finding a balance between technology and the human touch. Dan also shares his insights about where ideas come from and the differences between creativity, wisdom, and intelligence.  In This Episode:   Dan and Gord talk about the import...

Join Dan Sullivan and Gord Vickman as they explore the rapid growth of podcasts and how the most successful shows get things done. Why are so many people turning to them over traditional media? The answer, Dan says, is relationship: The best podcasters know that it’s not about them, it’s about you. In This Episode: Why podcasts exploded in popularity. Why creating a podcast is no longer just frin...

Gord Vickman and Dan Sullivan explain how entrepreneurs who don't think of themselves as technically minded can still use the latest tools to their advantage. You’ll learn simple, actionable steps for breaking through the mental barriers that can make technology seem intimidating at first, so that you can make it another part of your overall teamwork strategy. In This Episode: How can entrepreneur...

ChatGPT is on everyone’s lips and on everyone’s screens, but as an entrepreneur, you might be asking how it can help with your business growth. Dan Sullivan and Gord Vickman share how to tell if the current crop of AI tools is useful for your business or just the latest futuristic distraction. In This Episode: ChatGPT is the next level of written communication that started with the teletype. AI ha...

Every new technology makes someone’s job irrelevant. Blockchain and its by-products—NFTs, smart contracts, and stablecoins—decentralize transactions that are traditionally moderated by middlemen and gatekeepers. If you’re one of those middlemen today, it may be time to find innovative ways to create value that people will pay you for. In This Episode: Technology eliminates people having to do pred...

There's a misconception that podcasting is a quick way to make money. But if you're only in it for the cash, you'll likely be disappointed. Start a podcast for the right reasons: to create value for your audience. When you focus on creating great content for your listeners, the money may show up in other ways. Dan Sullivan and Gord Vickman explain how Strategic Coach has seen consistent growth for...

Are you paranoid that you’ll soon be replaced a computer? What you might not realize is that no matter how fast a computer can process information, only humans can create meaning. Dan Sullivan and Gord Vickman discuss how technological breakthroughs actually affect human beings and the best ways for entrepreneurs to think about the coming wave of artificial intelligence.

Even if you have an enormous amount of money to invest, you can’t be sure you’re hiring the best person for a role unless you take certain factors into account. Gord and Dan share what you should really be looking for when you’re trying to make a splash in the marketplace, with many examples that have worked well in Dan’s more than 30-year entrepreneurial career.

When you feel bothered by something, it can be hard to figure out why, and this feeling always gets in the way of your productivity. Join Dan Sullivan and Gord Vickman to learn the best things to do when you’re bothered so you can move on with your life and continue creating great things.

Dan and Gord talk broadcasting, podcasting, and publishing, and why it's so crucial to be clear on what your core money-making business is. (Hint: It's probably not podcasting.) Also, who are the "Whos" to do the "Hows" that will create your bigger future?

Let’s revisit one of our most popular episodes to explain why plenty of shows have good content but fail to gain traction and intrigue. The reason is that content isn’t enough—you need to wrap it in a great story so it really sinks in. Dan Sullivan and Gord Vickman discuss why the best shows include the best stories.

Gord and Dan sit down with Willard Bond, Strategic Coach's audio engineer, to talk about the evolution of sound design. You’ll hear tips for pre- and post-production, why ideas matter more than technology, and why you can't resist picturing a fox.

What qualities should you look for in a guest or cohost for your podcast? In this episode, Gord and Dan explore what makes any kind of collaboration great—which is much more than just sticking capabilities together—using examples from the world's most successful podcasts and Dan's own experience from his own shows.

Who isn’t in the room matters as much as who is, because people can be remarkably open when they know they’re with others who are at the same level. In this episode, Dan Sullivan and Gord Vickman explore the idea of how to determine your best audience — and what freedoms and rewards open up when you find that focus.

Podcasting has grown and expanded, and you might not be aware of all the ways you can use yours to your advantage. Dan Sullivan and Gord Vickman reminisce about the last two years of home recording and discuss the latest headlines from the podcast industry. Have a listen and learn the secrets to creating profits and engagement, even if you don’t yet have the audience that big brands are looking fo...

Let's answer some juicy questions from one of our most popular episodes as Dan and Gord revisit their Facebook Live broadcast. Dan explains how he switches gears when hosting with Joe Polish or Peter Diamandis, to his solo shows where asking questions beats giving answers. If your industry is regulated to the moon, learn how to speak with confidence and keep yourself out of trouble. If you do get...

Everybody has met someone who people are drawn to for reasons they can’t explain, and being one of those people comes with serious challenges. Dan Sullivan, Gord Vickman, and special guest Mike Koenigs discuss the “X factor,” how celebrities view themselves, and different ways of being who your audience wants to see.

A lot has changed in broadcasting. It’s not as hard, risky, or expensive as it used to be. There’s no barrier for anyone to go online and start—which can be both a good thing and a bad thing. Dan Sullivan, Gord Vickman, and special guest Mike Koenigs share proven strategies to build an audience that will stick around.

The podcast world is still enormous and free to enter. However, certain recent changes, including the abundance of celebrity-hosted shows and shows being kept behind paywalls, have podcasters wondering what they should do to draw in and keep an audience. In this episode, Dan Sullivan, Gord Vickman, and guest Paul Colligan discuss current trends and give advice to podcasters to help them figure out...

Creating a podcast has never been easier if you're dedicated to the project. But it can still be a difficult task to figure out how to make money. Dan Sullivan and Gord Vickman, along with special guest and longtime podcasting expert Paul Colligan, share their strategies. Discover how Strategic Coach runs its network, and learn where the industry is headed with new models of distribution. Remember...

Teams of skillful people produce predictable results. Once systems become predictable, it's better to let technology take over. But there's often a lingering human element—those in the middle who simply pass things along. What value will the "middle" bring in the future when contracts and agreements are blockchain-based and always true? Join Dan and Gord as they explain the Smart Contract in simpl...

Advertisers generally won’t be interested until your show hits tens of thousands of spins. So how else can you benefit? All entrepreneurs get into the marketplace because they believe they have something to contribute. If you show that you have processes and methods for thinking differently, you’re on the right path. Join us on this episode to learn how to get paid for your ideas. It might be easi...

What do entrepreneurs know about success and risk that others don't? It might not be what you think, but it evolves from a desire for finance to one for freedom. The biggest media personalities understand this too. They spend big to earn bigger. But all this talk of money is misguided. And from the outside, it's hard to understand. Join Dan and Gord as they explain why having all forward progress...