Podcast News & Myth Buster

You don’t need a massive podcast audience to land sponsors. This episode debunks the myth that only large shows get paid, showing how niche podcasts with just a few thousand engaged listeners can attract lucrative sponsorships. With targeted messaging, high CPMs, micro-sponsorships, and smart packaging, even small creators can secure big deals by focusing on fit, value, and connection. Blubrry Pod...

Todd Cochrane debunks the myth that Podcasting 2.0 tools are “niche.” He explains how chapter markers, searchable transcripts, live‑item tags, and alternate enclosures make shows more accessible, discoverable, and interactive—no coding required. By simply toggling options in Blubrry’s PowerPress or Publisher, creators can let listeners skip to key segments, search text, join live recordings, and c...

In this 5-minute episode, Todd Cochrane dismantles the myth that direct listener support isn’t viable in podcasting. He explains how modern RSS funding tags allow you to embed Patreon, PayPal, or Buy Me a Coffee links directly into your feed, so apps like Pocket Casts display a “Support” button automatically. Then he dives into Podcasting 2.0’s Value4Value model, where listeners tip satoshis per m...

This episode debunks the myth that podcasters wonder why their latest episodes have not been uploaded to Apple or Spotify. Todd Cochrane, a veteran podcaster and CEO of Blubrry, explains how RSS feeds automatically syndicate audio to Apple Podcasts, Spotify, and all major platforms. He outlines Blubrry’s unique pass-through agreement with Spotify—ensuring fresh ads and direct streaming from Blubrr...

Podcast analytics are often dismissed as inaccurate, but this episode sets the record straight. Todd Cochrane, CEO of Blubrry, debunks the myth with facts, history, and industry standards. From IAB certification to third-party audits and privacy-first tracking, you'll learn why certified podcast stats are reliable, trusted, and essential for creators serious about growth and monetization.

In Episode 5 of Myth-Busters for Podcasters, Todd Cochrane debunks the common belief that all podcast hosting platforms are interchangeable. Using a clever cereal analogy, he explains how vital it is to evaluate hosts based on feature support, analytics integrity, reliability, and customer support—not just cost. He highlights the danger of walled gardens like Spotify and YouTube and urges creators...

Ever hear someone say, “Audio podcasting is dead—everyone’s watching videos now”? Sounds alarming, right? But is it true, or just another myth spreading unnecessary panic? Todd Cochrane explores this myth. https://blubrry.cp,

This episode busts the myth that RSS is too technical for non-tech creators. Todd Cochrane, a 20-year podcasting veteran, explains how modern podcast tools handle RSS for you – no coding required. From podcast hosting platforms that automate distribution to user-friendly publishing workflows, anyone can start a podcast today without needing a tech background. Learn why this outdated fear lingers a...

Despite the hype around Spotify and YouTube, RSS remains the core infrastructure powering most podcasts. This episode debunks the myth that RSS is obsolete, explaining how even dominant platforms like Spotify and YouTube still rely on RSS to deliver podcast content. It proves that the open, decentralized system is far from outdated. Blubrry Podcasting - https://blubrry.com #Rss #spotify #podcast

Rumors are swirling that RSS is on life support—but we’re here to bust that myth wide open. In this episode of Podcast Myths, we dive deep into why open RSS podcasting is far from dead. From skyrocketing listenership and ad revenue to the reality behind YouTube and Spotify’s influence, we bring the data and two decades of experience to the table. Discover: Why RSS is still the backbone of podcasti...