Podcast Growth Lab

Apple just added video to podcasts, Spotify keeps doubling down on video uploads, and YouTube is rapidly becoming the default place people actually watch long-form content on their TVs. The problem is that “video podcasting” sounds like a single strategy, but the growth results are wildly different depending on the platform. We put the newest options under a microscope and share what we’re seeing...

You can spend hours recording a great podcast and still wonder why growth feels stuck, and it often comes down to one thing: distribution. We walk through the exact mindset shift that turns short-form podcast clips from “nice content” into a real audience engine, and we call out the common habit that holds creators back: posting a clip once, on one platform, then hoping it takes off. We get specif...

Most podcast clips fail for one simple reason: they start in the wrong place. If you’ve been dropping your YouTube link into an AI tool like Opus and posting whatever it spits out, you might be getting “clips” but missing the moments that actually earn attention. We’ve seen firsthand how organic reach works when short-form content is built for the scroll, not just chopped up from a long episode. W...

Most people treat podcasting like a lottery ticket and then wonder why it never pays out. We treat it like a gym routine, because the shows that last are built on reps, not a fancy microphone. If you’ve been tempted to spend big on gear before you’ve even shipped your first recording, this one resets your focus fast: the tool doesn’t matter as much as the consistency behind it. We lay out a practi...

Your podcast is competing against a wall of options, and most people decide in seconds whether you are worth a click. We talk about the “sea of covers” problem and why podcast branding is not decoration, it is targeting. If your podcast cover art, color palette, and font choices are aimed at the wrong person, the right listener will scroll right past, and the platforms will learn the wrong signals...

Your podcast might not be “bad” at all. It might just be talking to the wrong person or more accurately, trying to talk to everyone at once. When the message is broad, the result is predictable: low downloads, weak shares, and that awful feeling that nobody cares. We get blunt about the first step most creators skip, then show how one decision can change everything about your content and growth. ...

A great podcast name can be worth millions of dollars in marketing value. A bad one can make your show harder to discover, harder to remember, and in some cases even create trademark problems that force you to start over from scratch. In this episode of Podcast Growth Lab, we break down how to choose a podcast name that actually helps your show grow. You'll learn why naming is one of the most...

If your podcast idea feels “good” but you can’t explain it in one sentence, that’s a warning sign. We see it all the time: new shows launch with vague topics, chase a trend, and fade out before they ever find momentum. Here’s the fix we use with creators every day in a working studio environment: start with what you’re truly obsessed with, then shape it into a clear niche and a promise your listen...

Can AI actually teach you how to start a successful podcast? In this episode of Podcast Growth Lab, we break down advice generated by AI tools like ChatGPT and Claude — and compare it to what actually happens inside real podcast studios and media companies every single day. From niche selection and branding to equipment, editing, YouTube growth, social media strategy, and audience building, we exp...

Starting a podcast in 2026 is NOT about just buying a microphone and hitting record. In this episode of Podcast Growth Lab, we break down what actually separates podcasts that grow from podcasts that disappear after a few episodes. From defining a target audience to building a real show concept, this episode dives into the foundational strategies used behind successful podcasts and media brands. A...