The O'Connor Group

Pod On The Market

Business EN ↓ 3 episodes

Pod on the Market is a podcast on the market. Simple, right? We talk with marketing pros in Roanoke about the business climate in the region. We also discuss the strategies and tactics of marketing everyone needs to know. Whether you're a small retail store or a medium-sized business, you'll want to hear what works to reach your customers–and what's yesterday's news. Pod On The Market is a podcast and video recording studio in Downtown Roanoke, Virginia, right across from the Historic City Market Building.

Author

The O'Connor Group

Episodes

How to Use LinkedIn 12.05.2026 20:17

Raki Wright Clements is more than the co-owner and Director of Digital Strategy at The O'Connor Group. She started the agency's social media arm when few businesses used Facebook, Twitter, MySpace (RIP), and Google Plus (RIP again) as marketing tools. On this episode, Raki talks with Mark about how to use LinkedIn and what makes this B2B platform from TikTok, X, and the Meta channels. How frequent...

We Don't Just Tell Stories We Create Customers. 24.03.2026 24:29

Today, “storytelling” has become a cliché, even though it's critical in your marketing efforts. As with any tactic, stories must be backed by strategy. Raki Wright Clements, co-owner of Pod on the Market and The O’Connor Group, a digital marketing agency, talks with host Mark Ching about why telling your brand's story isn't enough. You must dial in who your audience is (because they become the mai...

Why Content is So Important in your Marketing 12.03.2026 33:34

If business owners are passionate about what they do, content should come easy, right? Yes...and also no. Raki Wright Clements is co-owner of Pod on the Market and The O’Connor Group, a digital marketing agency. Raki knows how strong content drives traffic to your site, elevates your business in search rankings, and builds relationships between businesses and customers. And it's fun! Why wouldn't...