PocketGamer.biz Podcast

Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that the EU could be set to fine Apple for infringing Digital Markets Act regulations, and delve into the history of the mobile games industry and where things are are heading. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pg...

A leaner team paves the way for a smarter UA strategy—a must-have for studios with a broad portfolio like Gazeus Games . Estela Dos Santos Rocha , Marketing Coordinator at Gazeus, tips her hand to share the savvier steps any marketer can take to make the most out of their tight-knit team, from attracting the awareness of attention whales to playing to the preferences of old and new users alike. Af...

Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Mike Verdu is no longer leading Netflix's games business, a campaign to stop sexist ads in user acquisition, and Apple's big WWDC announcements. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn G...

Hybrid monetisation is in, and relying solely on either in-app purchases or ad-driven revenue to power profitability is out. There’s no question that modern monetisation is merging and morphing, so we called in a professional to help us navigate the trends we need to be watching through the rest of the year. Daniel Tchnernahovsky , VP of Global Business Development at AppLovin , sees the games wor...

Craig Chapple, Daniel Griffiths, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the big Star Wars: Hunters launch from Zynga and provide some of the inside scoop on its development, why mobile MOBAs fail in the West, and discuss those Xbox handheld rumours. ** Let's Connect ** 👉🏻 Twitter - https://twitter.co...

Brian Baglow, Craig Chapple, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover Supercell's big Squad Busters launch, compare Steam's user-first approach to discoverability that's at odds with Apple and Google's strategies, and discuss whether YouTube Playables will ever work. ** Let's Connect...

A hit game can harbour hope for an up-and-coming games company. But living up to the game's name and weathering the changing tides of player needs, industry upheavals, and privacy concerns can test the limits of any studio. In this episode, María Sayans , CEO of ustwo games peels back the layers of ustwo’s monumental success, Monument Valley—now celebrating its 10th anniversary and over 160m+...

Brian Baglow, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover ByteDance's latest plans for its $4 billion acquisition of Mobile Legends developer Moonton, remote work and leadership skills challenges, UGC investment opportunities, and ask if Unity developers really are over the runtime fee. ** Let's Co...

2024 is turning out to be the year of alternatives. We have the rise of alternative app stores, alternative ads, and a sharp focus on alternative monetization models to maximise revenue potential for gaming studios. Some are mashing up advertising and in-app purchases, while others are tapping strong IP to monetise players' eyeballs. This week, we’re talking about an alternative model that rai...

Brian Baglow, Craig Chapple, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the Xbox mobile games store and whether it's doomed to fail, the AppLovin and Unity financials nearly two years after the acquisition drama, and analyse a survey that claims Gen Z love bitcoin. ** Let's Connect ** 👉🏻 Twitter...

Brian Baglow, Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Xbox has closed Bethesda studios including Arkane Austin, Alpha Dog Games and Tango Gameworks, and discuss Microsoft's troubled games business and Game Pass strategy. We also dive into Krafton's comments about u...

Great games start with a great understanding of gaps in the industry and the factors that play a pivotal role in predicting profitability. This week, we welcome a guest with a keen eye for both and a sixth sense for high-potential startups. Akin Babayigit , Co-Founder and President of Tripledot Studios joins our hosts, Peggy Anne Salz and Brian Baglow. The business side of games is baked into Akin...

Brian Baglow, Daniel Griffiths, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Supercell's Brawl Stars has already smashes its 2023 revenue total so far this year, Square Enix's warning to investors of "extraordinary losses", and Erling Haaland's introduction as a character in C...

MENA is a fast-growing gaming territory with high-paying and highly engaged players, but what will it take for the region to gain recognition on the global stage? Our host, Peggy Anne Salz, sits down with a Saudi studio for an insider look into the local opportunities and challenges. Miikka Lindgren , VP of Publishing at Sandsoft —a studio making waves in MENA and displaying impressive growth in a...

Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Supercell is launching Squad Busters globally on May 29th, Embracer Group's break-up into three new public companies, the TikTok ban, and why Apple's Vision Pro isn't selling any headsets. ** Let's Connect ** 👉🏻 Twi...

MENA is a region ripe with opportunities for game industry professionals. Our host, Peggy Anne Salz, sits down with an expert on the area and headline speaker at the GameExpo Summit powered by PG Connects, Kadri Harma . Co-Founder of the investment fund and mentoring program, GameFounders , and Venture Partner at Sisu Game Ventures , Kadri brings her on-the-ground expertise to the show this week,...

Brian Baglow, Paige Cook, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover a new report that delves into the UK games industry's skills crisis, the Fallout TV show's success, App Store emulators, and Epic's endless court battles with Apple and Google. Craig and Bri...

Acquiring valuable users is only half the battle. To truly power profitable growth, studios must focus on the smart strategies that retain their users for years rather than days. Faith Price , pioneers this approach in gaming as the Director of Growth Marketing at DoubleDown Interactive , a leading social casino and mobile games studio. She joins host Peggy Anne Salz in this episode to share how s...

Brian Baglow, Paige Cook, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover Squad Busters heading into soft launch, the state of the Finnish games industry, and retro game emulators on the App Store ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn...

In today's noisy, data-constrained market, studios can't afford to splash the cash on multiple soft launches. Instead, they must identify innovative ways to test and validate concepts while keeping their costs low. It's a path stacked with strategic decisions that can seem daunting for smaller studios or leaner teams. In this episode, Peggy Anne Salz links up again with Piyush Mishra ,...

Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover Sensor Tower's acquisition of data.ai and our interview with COO Tom Cui, we discuss 10 years of Monument Valley, and PocketGamer.biz's upcoming MENA Month! ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbi...

For smaller studios on shoestring budgets, diving deep into data can feel daunting. But having a leaner team doesn’t equate to less impressive results—if you have the right tools at your fingertips. When tasked with managing her studio’s UA and monetisation, Clary Xiaodan Zhang , Head of UAM at Elia Games , created a fully customisable, no-code automation system that transforms marketers’ time man...

Brian Baglow, Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover the European Commission's investigations into Apple and Google over possible DMA violations, offer takeaways from a big week at GDC, and delve into the big news coming out of the MENA market. ** Let'...

Brian Baglow, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Sensor Tower's acquisition of rival mobile market intelligence firm data.ai, the reveal of the Epic Games Store coming to mobile by the end of 2024, and discuss Apple's latest antitrust woes - this time with t...

Brian Baglow, Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Supercell's new development structure for new games and live ops, as well as dive into TikTok's potential ban in the US and what it means for games.