Brought to you by Donnie Shelton and Dan Gordon
PMP Industry Insiders
Dan Gordon (PCO Bookkeepers) and Donnie Shelton (Triangle Home Services) will be sharing industry news and hosting other industry leaders to tell their stories and share expertise. Topics in this podcast will focus on maximizing revenue and growth for your pest control business.
Be sure to visit the podcast's website and support the creator: www.pmpindustryinsider.com
Author
Brought to you by Donnie Shelton and Dan Gordon
Category
Podcast website
Latest episode
Oct 29, 2026
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Episodes
Episode 297: Profitable But Broke: When the P&L Says 'Yes,' But the Bank Says 'No' 29.10.2026 36:30
This week, Dan and Donnie discuss how a pest or lawn company's profits can be reflected in P&L statements while cash is tied up in accounts receivable, vehicle financing, and other balance sheet items. They cover key strategies for managing cash flow, including creating weekly forecasts, being disciplined about debt usage, and paying yourself from cash rather than profit. Finally, they explain...
Episode 296: The $3M Pest Company That Doesn't Make Any Money 22.10.2026 41:42
This week, Dan and Donnie explain how two companies can have similar revenue but vastly different economic results. They discuss how pest and lawn owners often overlook inefficiencies while pursuing revenue targets. Additionally, they explore the most important KPIs for profitability and Donnie's recent experience implementing a price increase. Hosts: Dan Gordon, PCO Bookkeepers & M&A Spe...
Episode 295: Structure Before Scale: How Recon Is Building for Growth 15.10.2026 44:14
This week, Austin and Bo Graham of Recon Pest Services share how they’ve grown their Nebraska-based pest control business from door-to-door sales into a company pursuing growth through organic expansion and acquisitions. They discuss how implementing EOS, defining clear ownership and leadership roles, and building accountability have helped them strengthen their culture, manage operations across s...
Episode 294: From CEO to Exit: Build Value & Go to Market 08.10.2026 34:29
In part 2 of 2 about Dan's new book, "From CEO to Exit: The Ultimate Payday for Pest and Lawn Care Operators," Dan and Donnie review how to build business value before an exit using the 4 Cs framework (human capital, structural capital, customer capital, and social capital). They also outline a systematic approach to exit planning involving discovery, preparation, and decision phases, and they del...
Top Takeaways From September - Insiders Rewind 05.10.2026 17:35
Welcome to Insiders Rewind - Recapping September This month, we are looking back to: Ep. 285 - What's Really Driving the Pest Market? Ep. 286 - Building a Purpose-Driven Company Ep. 287 - The Multi-Million Dollar Question: Is Your Estate Plan Ready Ep. 288 - Is Your Inventory Costing You Money? A HUGE shout to our sponsors! Coalmarch: https://www.coalmarch.com/podcast PestSure: https://www.pests...
Episode 293: CEO to Exit: Hope Is Not An Exit Plan 01.10.2026 32:46
In part 1 of 2 about Dan's new book, "From CEO to Exit: The Ultimate Payday for Pest and Lawn Care Operators," he and Donnie discuss key exit planning concepts, including three gaps to consider: the wealth gap (difference between needed income and current assets), the value gap (improving multiples), and the price gap (potential versus current sale value). They also talk about misconceptions aroun...
Episode 292: Second-Gen Journey: Building, Partnering & Staying 24.09.2026 35:54
This week, STL Pest Control GM Zach Isenmann talks to Dan and Donnie about his experience joining his father's company, the challenges and growth they faced, and the decision to partner with private equity firm Perennial Services Group. He explained the transition process, the benefits of additional support and resources, and the post-transaction status of the company's culture and operations. Gu...
Episode 291: Lawn Care Marketing: What’s Working Now—and What’s Not 17.09.2026 36:36
This episode features Liam Sunstrum, owner of Yard Dawgs in Western Canada, discussing his company's rapid growth and marketing strategies. Liam tells Dan and Donnie how his company tripled from 4,000 to 12,000 customers over the past year by expanding to five new markets and implementing an advanced tech stack—including HubSpot, Claude AI, and RealGreen—and he details his Facebook and SMS marketi...
Episode 290: Getting Paid: Managing Commercial Pest A/R 10.09.2026 23:21
In this episode of the PMP Industry Insiders Podcast, Dan and Donnie discuss how to avoid being an unpaid bank by managing commercial credit terms. Dan explains the cash flow challenges of commercial accounts receivable and the importance of calculating Days Sales Outstanding (DSO). They discussed strategies such as setting payment terms, using ACH or credit cards, and having a structured collecti...
Top Takeaways from August | Insiders Rewind 07.09.2026 15:50
Welcome to Insiders Rewind — Recapping August This month, we are looking back to: Ep. 285 - What's Really Driving the Pest Market? Ep. 286 - Building a Purpose-Driven Company Ep. 287 - The Multi-Million Dollar Question: Is Your Estate Plan Ready Ep. 288 - Is Your Inventory Costing You Money? A HUGE shout to our sponsors! Coalmarch: https://www.coalmarch.com/podcast PestSure: https://www.pestsu...
Episode 289: How to Build a Pest Company That AI Recommends 03.09.2026 35:21
This week, Donnie and Dan discuss how to build a company that AI recommends, revisiting a previous episode on the death of search engines. Donnie demonstrates how AI agents make recommendations based on clarity, discoverability, and evidence, emphasizing the importance of consistent and specific online information. Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists: https://pcobookkeep...
Episode 288: Is Your Inventory Costing You Money? 27.08.2026 35:31
This week on PMP Industry Insiders, Dan and Donnie welcome Finn Forshaw, Strategic Business Manager for Forshaw, to discuss inventory challenges for pest control operators and how to overcome them. Finn covers common pain points — cash being tied up in inventory, shrinkage and waste, and emergency buys due to stockouts — and inventory management strategies. He also explains Forshaw's ForeSight sys...
Episode 287: The Multi-Million Dollar Question: Is Your Estate Plan Ready? 20.08.2026 35:22
In this episode, Dan and Donnie break down why estate planning matters for pest and lawn business owners. With successful pest control companies potentially valued at 10 to 14 times EBITDA, the business can create a significant estate—and significant tax and succession challenges. The conversation covers federal estate tax exemptions, gifting strategies, revocable and irrevocable trusts, asset pro...
Episode 286: Building a Purpose-Driven Company 13.08.2026 39:07
This week, Dan and Donnie interview Dean Burnside, owner of Good News Pest Solutions, a faith-based pest control firm in Florida. They discuss Dean's journey to ownership, his decision to operate the business as a platform for ministry, how the company's values integrate into its culture, and the concepts, systems, and primary metric Good News Pest relies on to achieve its goals. Guest: Dean Burn...
Episode 285: What's Really Driving the Pest Market? 06.08.2026 38:27
This week, Dan and Donnie talk with analyst Tim Mulrooney about the current state and future prospects of the pest control industry. Tim shares insights about the long-term strength of the industry and near-term headwinds, such as weather, consumer behavior, and digital marketing costs. He also discusses the K-shaped economy and its potential effects on the industry. Guest: Tim Mulrooney, Group...
Top Takeaways from July | Insiders Rewind 03.08.2026 18:53
Welcome to Insiders Rewind — Recapping July This month, we are looking back to: #281 - Is Complexity Killing Your Business #282 - HR Update: Noncompetes, Marijuana, Contractors & I-9s #283 - Why You Need a CD Playbook in Pest & Lawn #284 - The Death of Search Engine A HUGE shout to our sponsors! Coalmarch: https://www.coalmarch.com/podcast PestSure: https://www.pestsure.com/ Voice for Pe...
Episode 284: The Death of Search Engines 30.07.2026 38:13
In this episode, Donnie and Dan discuss how the traditional customer journey—web searching, reviewing multiple companies, and contacting businesses directly—is going away due to AI, comparing it to the shift from Yellow Pages to Google. Donnie also does a live demo of an AI agent researching and recommending local services, and he explains how business owners should respond to this shift in consum...
Episode 283: Why You Need a CX Playbook in Pest & Lawn 23.07.2026 37:54
In this episode, Dan and Donnie welcome Margaret Garcia, founder and CEO of Grit PPO, to discuss why every growing company needs a Customer Experience (CX) playbook and actionable steps to create one. Margaret explains why customer service shouldn't rely on tribal knowledge or individual personalities. Successful companies create repeatable systems that ensure every customer receives the same high...
Episode 282: HR Update: Noncompetes, Marijuana, Contractors & I-9s 16.07.2026 44:53
In this episode, HR expert Jean Seawright joins Donnie Shelton and Dan Gordon to break down the biggest employment issues affecting pest control companies today. Jean explains what the FTC's recent action against Rollins means for non-compete agreements and why now is the time to review your employment contracts. She also covers the evolving workplace implications of medical marijuana, what empl...
Episode 281: Is Complexity Killing Your Business 09.07.2026 48:35
In this episode of the PMP Industry Insiders Podcast, Donnie and Dan tackle a challenge nearly every pest control and lawn care company faces: the slow creep of unnecessary complexity. From software overload and endless KPIs to outdated service offerings, bloated processes, and unnecessary meetings, they explore why business systems fail when execution breaks down and how pest and lawn companies c...
Top Takeaways From June | Insiders Rewind 06.07.2026 13:17
🎙️ Welcome to Insiders Rewind — Recapping June. This month, we are looking back to: Ep. 277 - What's happening with Rollins & What It Means for Pest Control M&A Ep. 278 - Gamifying Growth: Using Data to Help Your Team Perform Ep. 279 - The New Rules of Pest Control Growth with Jonas Olson Ep. 280 - Avoid These Hidden Risks in Pest Control A HUGE shout to our sponsors! Coalmarch: https:...
Episode 280: Avoid These Hidden Risks in Pest Control 25.06.2026 41:25
This week, PestSure's Todd Burke & Kristina Phillips join Dan and Donnie to discuss risk exposures that pest control business owners may overlook. They cover cyber liability threats and real-world examples of breaches, employment practices liability insurance (EPLI) for wage and hour allegations and harassment claims, auto insurance complexities around company vehicles used for personal errand...
Episode 279: The New Rules of Pest Control Growth with Jonas Olson 18.06.2026 36:50
This episode features Jonas Olson, co-founder of Pest Control Millionaires and CEO of Pest Badger, discussing his journey from starting a lawn care company in 2010 to getting into pest control in 2020 and scaling Pest Badger to nearly $20 million in annual revenue across 17 locations in just six years. He highlighted pivotal moments in his firm's growth — including the transition to door-to-door,...
Episode 278: Gamifying Growth: Using Data to Help Your Team Perform 11.06.2026 35:35
This week, Dan and Donnie welcome Adam Weber, co-founder and CEO of Driven, to discuss how data and employee engagement tools can help pest control companies improve performance. Adam shares his journey from pest company owner to developing Driven, an employee engagement platform that helps service professionals see real-time scorecards and performance metrics. They cover how Driven works, the imp...
Episode 277: What’s Happening with Rollins & What It Means for Pest Control M&A 04.06.2026 31:56
This week, Dan and Donnie break down the recent drop in Rollins stock, what’s driving Wall Street’s reaction and why it matters for the pest control industry. They discuss the impact of CFO Ken Krause’s resignation, explain why the core business remains strong and review what this could mean for valuations, deal activity and rolled equity in today’s M&A market. Hosts: Dan Gordon, PCO Bookkee...
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