HookAgency.com
Plumbing & HVAC Hustle Podcast
Guests on leadership, sales, and marketing. HVAC and Plumbing podcast for the growth-mode HVAC and Plumbing business owners, leaders and business development teams.
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Episodes
Referring Your Competitors to Grow (Pro's + Con's) w/ Eric Thomas 28.05.2025 39:51
Welcome to another episode of the HVAC Hustle Podcast, hosted by Tim Brown of Hook Agency, featuring special guest Eric Thomas from Rival Digital! In this candid, high-value conversation, Tim and Eric unpack a “crazy mindset”—why home service businesses should refer their competitors. They cover how adopting an abundance mentality can drive more business, build strategic alliances, and even increa...
Confessions of a Coach: How Smart Contractors Get Stuck (and How to Escape) 20.05.2025 51:48
What happens when contractors mix too many guru strategies? In this powerful episode of the HVAC Hustle Podcast , host Tim Brown sits down with Julian Scadden, President of Nexstar Network, to expose the real dangers of fragmented growth strategies in the home services industry. Julian shares his raw story—from cleaning dive bars to owning a successful HVAC company, to now leading a billion-dollar...
Branding 101 for Home Service Businesses w/ Dan Antonelli 14.05.2025 31:11
In this episode of HVAC Hustle, Tim Brown sits down with Dan Antonelli, founder of KickCharge Creative and the brains behind some of the most iconic brands in the home service industry. They dive deep into the branding moves that separate $1M companies from $10M+ powerhouses. Discover: • Why most HVAC company names suck—and how to fix yours • The biggest branding mistakes home service owners sti...
How to Get Leads From Youtube for Home Services 07.05.2025 39:30
Are you a tradesperson or contractor looking to generate leads with YouTube? In this episode of the HVAC Hustle Podcast, Tim Brown sits down with plumbing YouTube legend Roger Wakefield to break down exactly how he used YouTube to grow the largest plumbing channel in the world—bringing in high-quality leads, closing $100K+ jobs, and building a brand that’s taken him all the way to Dr. Phil and New...
Why You Should Join a Mastermind or Peer Group 30.04.2025 29:29
Are you a home service business owner looking to break through your revenue ceiling and actually boost profitability? In this episode of The HVAC Hustle Podcast , host Tim Brown is joined by Josh Nelson — founder of the Seven Figure Agency and a leader in the home service mastermind space. We dive deep into why masterminds are the secret weapon of fast-growing HVAC, plumbing, and electrical compan...
Leveraging Influencers & Community Leaders in Home Services 23.04.2025 26:48
In this episode of The HVAC Hustle Podcast, we sit down with Mike Prencavage of The Family Plumber, a second-generation plumbing business that’s turning community influence into business growth. Mike reveals how relationships with city officials, local salons, and even competitors have helped him build a referral powerhouse. He breaks down the underrated power of hyperlocal influencers, how to net...
Community Marketing for HVAC: Creating The Go-To Local Brand 16.04.2025 29:52
In this episode, Tim Brown sits down with Stephanie Postell of Anchor Heating & Air to talk next-level community marketing for home service businesses. Stephanie shares how authentic involvement, not just sponsorship, drives real local brand recognition. From setting up tents at local festivals to giving back with heartfelt initiatives like teacher appreciation cakes and Make-A-Wish fundraiser...
Best Marketing KPI's for HVAC + Plumbing Businesses 09.04.2025 31:34
If you’ve ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game. Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background...
Social Media HACKS That Actually Work 02.04.2025 28:23
Want to build a locally famous home service brand? I was joined by Jenn McKee of Key Heart Media to talk social media hacks that actually work for contractors in 2024. From how often you should post to which platforms drive real business (hint: it’s not just Facebook), they unpack what truly builds visibility and trust in your local market. 📌 Whether you're a plumber, roofer, HVAC tech, or market...
How to Respond to Negative Reviews & Customer Feedback 26.03.2025 32:30
On this episode of the HVAC Hustle Podcast, we’re joined by Texas from Medley to talk about how HVAC contractors can turn bad reviews into better businesses. With 2300+ five-star Google reviews, Texas breaks down the mindset behind responding to criticism, embracing transparency, and listening to your customers—especially when it’s uncomfortable. We dig into when to stand your ground, how to fix i...
HVAC Sales: Words That Work / Joe Crisara 19.03.2025 35:17
🔴📢 Subscribe to our channel! 🔗Get in touch with us: YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/ I sit down with Joe Crisara from Service MVP to break down the exact words and strategies that help home service pros close more deals. We cover: ✅ “What should we do?” – A simple phrase that boosts close rates ✅ Friction creates traction – Why a little tension ac...
Gene Slade: HVAC Villain Or Genius? (Uncensored Conversation) 13.03.2025 42:18
Gene Slade is no stranger to controversy—he responds to the internet memes about him, addresses his haters head-on, and reveals why he's one of the most polarizing figures in the HVAC industry. But is he a villain or a genius? 🤔 Watch as he shares his unfiltered thoughts on success, the trade industry, and why he thrives on being hated. Don’t miss this raw and unfiltered conversation! 0:00 - Intr...
Marcus Sheridan on Price Transparency in Home Services 13.03.2025 33:58
Price Transparency is key. If you don't show it, you're losing customers. Marcus Sheridan explains why in this episode. Learn more about Marcus Sheridan at: https://priceguide.ai/
How to Do Community Marketing for Home Services w/ Stephanie Allen 05.03.2025 35:42
I sat down with Stephanie Allen from AirWorks Solutions about how to create real community connections that drive business growth. Stephanie shares her insights on networking, branding, and leveraging local relationships to build trust and long-term success. Learn how to make your brand the go-to in your community! Learn more about Stephanie at: 📍 AirWorks Solutions: https://airworkssolutions.com...
What to Do After a 9 Figure Exit (Chris Lee Sold a $340M Biz) 26.02.2025 36:29
Learn more about Chris Lee at; https://gonextlevelpros.com/home-6412 Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30min Our Website: https://hookagency.com/ Connect with Tim on FaceBook: https://www.facebook.com/invigorated Our meme page: https://www.instagram.com/roofermemes/ DIY Website / SEO guide: https://youtube.com/pl...
HVAC E-Commerce (You vs. The Giants) 12.02.2025 40:54
Are you an independent HVAC business or entrepreneur trying to compete with the big players in the e-commerce space? In this podcast, we break down the strategies, tools, and insider secrets to help you thrive in the digital marketplace. Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30min Our Website: https://hookagency.com/...
Why + How to Show HVAC Pricing Online- w/EDEN 05.02.2025 45:47
Should HVAC companies display their pricing online? The debate has been going on for years, but in this episode, we break down why it’s a smart move and how to do it effectively without hurting your sales or profit margins. 🔹 Many HVAC businesses fear that listing prices will drive customers away or give competitors an edge. But the reality? Transparency builds trust—and trust drives sales! We’ll...
RUNNING Your HVAC Company Like a PRO in 2025 w/ Trent Lowenstein 29.01.2025 1:02:41
Trent Lowenstein from GodMode Consulting and Vector Home Services joined me to discuss how running your business can be played like a video game 🎮 We talk about characters, story, the score board and many other super interesting parallels! We also discuss Why Coaches Get Hate, do sales role play, jam out, and talk simulation theory 🤔 Trent, thank you for coming on the pod, it was a super fun d...
Innovate Your Estimates, Invoices, and Payments Processes 22.01.2025 37:17
In this episode, we explore cutting-edge strategies and tools to streamline your business's financial workflows. Visit https://www.housecallpro.com/ Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30min Our Website: https://hookagency.com/ Connect with Tim on FaceBook: https://www.facebook.com/invigorated Our meme page: https:...
Tommy Mello On How To Prioritize Growth Versus Profitability 15.01.2025 47:56
In this episode, we tackle one of the biggest dilemmas for entrepreneurs and business leaders: Should you focus on scaling your business or maximizing profitability? Striking the right balance can be the key to long-term success, but how do you decide which path to prioritize? Learn more about Tommy Mello at https://www.tommymello.com Subscribe to our page for more home services content / resource...
Hiring Internal Marketers vs. Outsourcing vs. A.I. W/ Sarah 11.01.2025 46:32
In this thought-provoking episode, we explore one of the hottest topics in modern marketing: Should you hire an internal marketing team, outsource to an agency, or leverage artificial intelligence (A.I.) to grow your business? Learn More about Sarah at; https://www.servicetitan.com/ Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeol...
Double Your HVAC Leads With Facebook Ads w/Crystal Hobbs 08.01.2025 34:45
In this episode, we’ll show you how to leverage the power of Facebook Ads to generate consistent, high-quality leads for your HVAC services. From targeting the right audience to crafting ads that convert, we break down actionable strategies that are guaranteed to double your HVAC leads in no time. Learn more about more about Crystal Hobbs at; https://reflectivemarketing.com/ Subscribe to our page...
How Any Hour Scaled to $500M+ w/ Dustin Van Orman 03.01.2025 34:47
Dustin Van Orman of Any Hour Services sat down to share how they scaled to over $500M🤯 We discussed training leaders, what it means to be a leader, the power of shop tours and learning from others, private equity and more! Lots of golden nuggets in this one so make sure you tune in to hear one of the largest companies in the space success story. WANT TO JOIN US ON THE ANY HOUR SHOP TOUR??? We dis...
Take Control of Your Home Service Business Finances w/Ellen Rohr 27.12.2024 32:38
Are you ready to take charge of your home service business finances and pave the way for growth and stability? 💰 In this video, we’ll walk you through practical strategies to streamline your budgeting, manage cash flow, and maximize profitability. Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30min Our Website: https://hook...
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