plugin.fm

Aaron walks us through his evolution as a content creator, from niche accounting courses to developer education that reaches thousands. You’ll learn how to create developer-focused videos that respect your viewer’s time, communicate personality, and actually get watched. Whether you’re building a product, growing an audience, or just tired of writing blog posts into the void, this episode will hel...

We explore how to find the right influencers, build relationships, structure partnerships, and create campaigns that drive real results. Whether you're a founder, marketer, or product creator, this episode delivers actionable strategies for using influencer marketing to grow your business. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, th...

In this episode of plugin.fm, Meg Scarborough, founder of content agency Megawatt (now acquired by LaunchSquad), shares why traditional marketing tactics fall flat with technical audiences. She unpacks the nuances of developer psychology, explains why trust and proof beat flashy claims every time, and breaks down how non-technical marketers can still create content that speaks to makers. Whether y...

In this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies. Tom shares his expert insights on how to develop a product-led content strategy that not only educates customers but also highlights your product as the solution to their problems. Tom explains the conc...

In this episode, Tamara Omerovic from Underdogs Marketing shares how she built a thriving content community, scaling Databox’s newsletter to 13,000 contributors using expert-driven UGC. Her innovative approach enabled the company to produce authoritative content with minimal internal resources. We break down how software companies can harness UGC to build credibility, strengthen community, and cre...

We cover how to implement lifecycle marketing, increase customer lifetime value, and ensure that every touchpoint strengthens relationships and fuels business growth. Whether you're just starting or looking to refine your approach, this episode is packed with actionable insights to help you create a marketing engine that works. plugin.fm is brought to you by Freemius, your all-in-one e-commerce pa...

Erica reveals her best strategies for defining content pillars, engaging with your audience, and balancing self-expression with strategic growth. Whether you're a solopreneur, founder, or just starting out, this episode will help you craft a platform that truly resonates. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If...

With years of experience helping SaaS businesses grow through content, Devin provides actionable strategies for solopreneurs to create value, foster trust, and position themselves as industry leaders. If you want to grow your influence and build lasting authority, this episode will give you the insights you need. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selli...

Fractional workers — or part-time employees — can elevate your business without the commitment of a full-time hire. In this episode, Margaret Kelsey explores how a fractional CMO can help you reach your target audience, dominate your niche, and scale efficiently with limited resources. She also explains why SEO isn’t the silver bullet it once was. With over a decade of experience building marketin...

Marketing often begins as a solo effort, but scaling requires strategic decisions about hiring a marketer, structuring a team, and growing operations effectively. In this episode, marketing leader Lindsay Tjepkema shares her insights on building a marketing team from the ground up. With a career spanning B2B branding across e-commerce, app development, and martech, Lindsay has collaborated with in...

This is the first episode of the season and the one where we explain why Goran is joining as the new co-host. We dig into why marketing is the bridge between a great product and a great business, how marketing is evolving, and why you should be really specific about whom you target and when.  The episode also explores key themes like understanding your audience, avoiding common marketing mistakes,...

Vova Feldman is a self-confessed serial entrepreneur and full-stack developer with a passion for helping software product makers earn a living from their passion projects. In 2011, while doing enterprise sales, Vova learned the importance of tailoring a price to a buyer and why psychology can powerfully impact the sales process. Years later, Vova experimented with prices and packaging for a micro-...

Jason Cohen is the founder of the renowned WordPress hosting company WP Engine. His background in building and scaling successful businesses means he’s not only a serial entrepreneur but also an investor and startup mentor. His journey as a founder includes various undertakings — including co-founding Smart Bear Software — which makes him an expert in growing businesses and organizations. This epi...

Joost de Valk shaped the landscape of WordPress SEO with his company Yoast. What started as a small bootstrapped product grew into a 40-person enterprise with over 12 million websites using the flagship product Yoast SEO. Incredibly, this was just the beginning of Joost’s journey. In 2021, Joost and his wife Marieke van de Rakt exited Yoast, which set him on a new, exciting path into the world of...

Amir Helzer is the founder of OnTheGoSystems, the company behind WPML , a leading multilingual plugin used by over a million websites. Originally, WPML was a freemium plugin, but due to unfortunate — even somewhat controversial — circumstances, Amir and his team decided to make the product paid only. This business model shift would end up transforming his company for the better. In this episode, w...

Justin Ferriman is the founder and former CEO of LearnDash, a platform that he grew from a simple blog to one of the leading solutions in the LMS space through a mixture of aggressive marketing and clever ‘guerilla’ tactics that helped him take on bigger competitors. He’s a non-technical founder who approaches business with a competitive streak that’s seen him go from underdog to top dog in the eL...

Arvid Kahl co-founded FeedBack Panda, which he bootstrapped and later sold for a life-changing amount to SureSwift Capital. He is also a published author and writes extensively about entrepreneurship and bootstrapping. But he’s much more than a software creator and value-driven entrepreneur: Arvid is passionate about sharing the journey. His openness, honesty, and transparency during product devel...

Chris Badgett is the co-founder and CEO of LifterLMS , a popular LMS  (learning management system) plugin for creating, launching, and scaling courses. So far, LifterLMS has helped achieve 8 million+ enrollments and 12 million+ completed courses and lessons. It stands to reason that Chris is rightfully regarded as one of the leading voices in open-source eLearning and educational technology.  Chri...

Kim Coleman and Jason Coleman are two entrepreneurs who have shared the journey of building a software company. However, their mission has been much more than a professional partnership. They’re a married couple with two kids who’ve built a successful company and several software products together: it’s safe to say they bring a unique perspective to the world of bootstrapping.  In 2006, they launc...

Matt Mullenweg is best known as the visionary co-founder of WordPress and Automattic . He’s rightfully secured his place as one of the most prominent figures in the tech world and — more specifically — a pioneer of remote working, Despite having no physical headquarters, Automattic currently has around 2000 employees working from 90+ countries and was recently valued at US$7.5 billion, making it o...

Rand Fishkin is a digital marketing heavyweight and an instantly recognizable name in the world of search engine optimization (SEO) and educational marketing. Rand wears many hats (or crowns) including tech entrepreneur, creator, author, and co-founder of two successful startups. He is arguably best known for co-founding Moz (a $45 million/year business) and serving as CEO until stepping down in 2...

Jamie Marsland is a WordPress plugin creator, educator, and YouTube star whose tutorial videos have accelerated his goal of building a brand and growing an audience. He filled roles ranging from Managing Director to Chief Technical Officer before founding Pootlepress in 2010. Pootlepress offers various WordPress courses, one-day private website-building tutorials with Jamie himself, a blog, high-v...

Hadas Golzaker, Senior Brand Manager at Elementor. She boasts more than a decade of experience in the world of branding, with expertise in UI, UX, and web design. In 2021, Elementor underwent a major rebranding with help and direction from an external agency. Hadas played a key role in this makeover by telling the story of the company to direct and shape its identity. Elementor’s unique visual ass...

Software product builder Devin Walker and marketing and entrepreneurship expert Matt Cromwell are co-founders of GiveWP, a platform that helps non-profits and individuals collect donations from their websites. They're also an example of when tech-oriented and marketing-savvy partnerships lead to hugely successful startups.  Struggling with the challenges of growing GiveWP by himself, Devin realize...

Matt Medeiros is a well-known figure in the WordPress world and has distinguished himself as a news podcaster, evangelist, and plugin creator. He co-founded his agency Slocum Studio with his father in 2010 and went on to establish himself as a WordPress authority through The Matt Report, a podcast where he interviews consultants, bootstrappers, and business owners.  Since stepping into WordPress,...