Splendid Group
Plugged In, Switched On.
The conversations that matter in B2B Tech marketing Generated by Splendid Group If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” just a little bit. And we also pull back the curtain on how these teams and leaders operate, look a...
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Splendid Group
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Podcast website
Latest episode
Jun 5, 2026
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Episodes
Do you really want your marketing agency to tell you the truth? 20 Great Answers with Rebecca Beaty of Pleo 05.06.2026 36:24
Join your host and Executive Creative Director, Barrie Seppings , as he fires our ‘20 Questions’ at Rebecca, uncovering why client agency relationships need more honesty, how a French fashion brand provides endless inspiration and how a trip to Dublin set up a career in Fintech. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged in...
Can you really do B2B marketing if you don’t understand sales? Great Answers with Danny Beck 14.05.2026 1:05:19
Join your host and Executive Creative Director, Barrie Seppings , as he fires our ‘20 Questions’ at Danny Beck , uncovering why failures can be more valuable than success, why ‘watermelon metrics’ need to die and all about that one time he walked onstage in front of 2000 people, just as the power went off. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The i...
Could accessibility accelerate your marketing career? A deep dive into accessibility with Dr Alaina Beaver and Aileen Hackett of ServiceNow 26.03.2026 54:47
Join your host, Barrie Seppings, Executive Creative Director, as he sits down with Dr Alaina Beaver, Global Head of Accessibility Customer Engagement, and Aileen Hackett, Director of Accessibility Product Management at ServiceNow. Together, they reveal how ServiceNow is embedding accessibility from the very start of the design process, why the looming “retirement cliff” is turning inclusive tech...
How can you find the truth when everything is in flux? 20 Great Answers with Philip Meyer, Founder & CEO of Catalyst 345 22.12.2025 44:42
Philip Meyer , Founder & CEO 345 Catalyst, may have “left the house” but he’s definitely still part of the Microsoft family, taking his three and half decades of expertise into the world of training and consulting. Join your host and Executive Creative Director Barrie Seppings as he quizzes Philip with ‘20 Questions’, uncovering how a stressful blood pressure exam led him into IT, why you sho...
How to fix your imperfect partner marketing program? Find out in this deep dive with Claudia Byrnes and Tina Semple of Splendid Group 30.10.2025 45:10
Join your host and Executive Creative Director Barrie Seppings as he ventures into the ‘imperfect world’ of Partner Marketing with two expert guides: Claudia Byrnes and Tina Semple of Splendid Group. We’re diving deep into the opportunities, challenges and sometimes tensions that arise when partner marketing programs hit the turbulence called ‘reality’. Welcome back to this month’s “Plugged In, S...
How many people have you helped get what they want? 20 Great Answers with Patrick Pathinathan, Global Client Director at ServiceNow 19.09.2025 47:02
Join your host and Executive Creative Director Barrie Seppings as he asks Patrick our patented ‘20 Questions’ and uncovered the power of curiosity, what it takes to mentor 1000 people and how he learnt to speak his mind, even when no-one is asking. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In, Switched On is very simple: w...
What would your career look like if you knew you couldn’t fail? 20 Great Answers with Dorota Martinez, Head of Marketing for ANZ for Tech Data 21.08.2025 40:47
Join your host and Executive Creative Director Barrie Seppings as he asks Dorota our patented ‘20 Questions’, uncovering how working for a toxic boss made her a better leader today, why a walk in nature is part of her daily ritual and what you do when you arrive in a new country with only 500 pounds and you don’t even speak the language. Welcome back to this month’s “Plugged In, Switched On” podc...
What happens when you learn to get out of your own way? 20 Great Answers with Molly MacDiarmid, APAC Head of Marketing, Crayon. 26.06.2025 38:02
Join your host and Executive Creative Director Barrie Seppings as he quizzes Molly with our patented ‘20 Questions’, uncovering how working for bad managers can be a good thing, why ‘romantasy’ can be like therapy and the one ‘female trait’ that can be a career killer. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In, Switche...
Would you have the courage to fire yourself? 20 Great Answers with Stephanie Challinor, General Manager of Customer Experience and Alliances for AC3. 15.05.2025 51:17
Join your host and Executive Creative Director Barrie Seppings as he asks Stephanie our famous ‘20 Questions’ on the podcast. We get to discover what makes her brain explode, why she took up power lifting and all about that time she decided it was time for her to ‘just go’. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In, Sw...
What’s it like to be in competition with yourself? 20 Great Answers with Rushenka Perera, VP of Marketing for SAP, ANZ 07.04.2025 39:52
Join your host and Executive Creative Director Barrie Seppings as he asks Rushenka our ‘20 Questions’ and discovers why managers need to ‘walk the talk’, how to use your superpower at work and why you should care what your agency thinks. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In, Switched On is very simple: we ask ever...
Is it better to be the underdog? 20 Great Answers with Kimberley Marlay, Head of Alliances and Strategic Partnerships, Kyndryl ANZ 10.03.2025 54:09
Join your host and Executive Creative Director, Barrie Seppings as he takes Kimberly through our patented ‘20 Questions’ interview, where they questioned performance media, called out “the colouring in department’ and revealed the discipline needed to coach kids’ netball. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In, Switc...
The true story of how Tim Sands built a global B2B tech agency without a physical footprint – on the Splendid Group podcast. 10.02.2025 39:04
What happens when you want to work for the world’s biggest brands but don’t (or can’t) want to go into an office every day? If you’re Tim Sands, you build your own agency (minus the office) and invite your favourite colleagues to join you. Welcome to a ‘Behind The Curtain’ special edition of “Plugged In, Switched On’ podcast from Splendid Group where we talk with founder Tim Sands and Business Di...
Ever wondered what top B2B tech Sellers really think of Marketing? Great Answers with Detlef Wagner, Client Director on the VW account for ServiceNow 16.12.2024 30:10
Join your host and Executive Creative Director, Barrie Seppings on a very special ‘deep dive’ episode where we ask one of the world’s most effective B2B technology salespeople: What does sales really want and need from marketing? Detlef Wagner is the Client Director on the VW account for ServiceNow. He came into the Splendid Studio to talk specifically about the relationship between sales and ma...
Have we forgotten the story we’re supposed to be telling? 20 Great Answers with Jorge Villalpando, Head of Marketing for HPE, South Pacific 10.11.2024 44:00
Join your host and Executive Creative Director Barrie Seppings as Jorge answers our exclusive list of ‘20 Questions’ and explains why he’s an eternal optimist – even after that time a supposed partner turned out to be an actual competitor. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In Switched On is very simple: we ask e...
How brave do you have to be to change everything? 20 Great Answers with Paula Parkes Vice President of Marketing, Asia Pacific for ServiceNow. 08.10.2024 40:43
Join your host and Executive Creative Director Barrie Seppings as he invites Paula to answer ‘20 Questions’ and discovers how she learned to ‘push her own barrow’, why sunrises are worth way more than $10,000 and the moment she discovered she wasn’t irreplaceable. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In, Switched On...
How can you have a tech career without being technical? 20 Great Answers with Robbie Upcroft, Cloud Business Manager at Tech Data ANZ. 09.09.2024 52:57
Robbie Upcroft, Cloud Business Manager at Tech Data ANZ, may have “fallen into IT”, but his passion for using tech to help people reach their full potential runs deep. He’s inspired by how assistive technology has transformed the life of his son Toby, who has Cerebral Palsy. Join your host and Executive Creative Director Barrie Seppings as he quizzes Robbie with ‘20 Questions’, uncovering how bei...
Who wants to live forever? 20 Great Answers with Michael Vermeersch, Accessibility Lead for Microsoft in EMEA 12.08.2024 48:33
Did you have a life’s mission when you were a kid? Michael Vermeersch, Accessibility Lead for Microsoft in EMEA, sure did. And over the course of our ’20 Questions’ episode of the “Plugged In, Switched On’ podcast from Splendid Group, we discovered that he’s very much still on that same life mission. Join your host and Executive Creative Director Barrie Seppings, as he gets 20 often life-changing...
Going from ‘no way’ to ‘tell me more’ 20 Great Answers with Lis Walters, Marketing Manager for Commercial and Data Center Solutions, Ingram Micro. 07.07.2024 44:56
When you get to a senior level in marketing, you pride yourself on being able to make quick decisions. But what if that approach was preventing you from making the right decisions? Lis Walters, Marketing Manager for Commercial and Data Center Solutions, Ingram Micro, asked herself that very question a couple of years ago and it completely changed how she operates at work. Join your host and Execu...
Which self are you bringing to work today? 20 Questions with Elise Miller, Director of ABM, EMEA region, ServiceNow 31.05.2024 38:08
Just because your workplace is demanding you be authentic at work, doesn’t mean you have to reduce yourself to just one persona. It’s a refreshing take on what it means to be a leader (and be human) in one of the world’s most demanding B2B Tech marketing jobs. Join your host and Executive Creative Director Barrie Seppings, as he fires 20 Questions at Elise Miller and learns why enthusiasm is yo...
Do more of what you fear: 20 Great Answers with Mark Fenson, HP + Intel Evangelist 13.05.2024 54:20
That’s exactly how a self-described “shy kid from a country town” ended up as an in demand keynote speaker and technology evangelist for some of the world’s biggest technology brands. Join your host and Executive Creative Director Barrie Seppings, as he fires 20 Questions at Mark Fenson and discovers how to stay sane in a high-pressure job, why regrets aren’t worth your time and all about that bus...
So hot right now: Why ABM is back in fashion for B2B Tech marketers 19.02.2024 39:45
In this episode of Plugged In, Switched On , our host, Barrie Seppings asks why Account Based Marketing is the tactic du jour amongst B2B Tech Marketers right now. Joining Barrie in the ‘conversation that matters’ are Jess Littlewood , Strategy Director at Splendid and Felicity Theobald , Client Services Director at Splendid, two agency leaders who spend most of their time deep in the very fashion...
Playing the long game: 20 Questions with Sonya Aboudargham 09.02.2024 35:19
In this episode of Plugged In, Switched On , we invite you into the conversations that matter in B2B tech marketing when our host, Barrie Seppings fires 20 Questions at Sonya Aboudargham from Dicker Data. Sonya is one of Australia’s most experienced marketers: working for the likes of Microsoft and IBM, then pioneering the ‘fractional CMO’ role as a consultant for many years before joining Dicker...
The Power of Giving a S#%t: 20 Questions with Kat Yon 05.02.2024 35:45
In this first episode of Plugged In, Switched On , we invite you into the conversations that matter in B2B tech marketing when our host, Barrie Seppings fires 20 Questions at Kat Yon of Harness Consultancy. Kat is one of Australia’s most experienced marketers when it comes to B2B Partner ecosystems and in this interview, she explains how partners and vendors should be treating each other if they w...
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