Plot Your Content: The next chapter for your marketing and business

If you are feeling overwhelmed about content marketing in the summer for your business, while you are busy with the kids or planning vacations or just enjoying some down time, this episode is for you. I take you behind the scenes to how I plan my summer content. While I'm still working, I am reducing my online time and yet every piece of content is intentionally created and shared with next month...

There are some simple shifts you can make to your own content that will have an impact. Here are 3 places small business owners and solopreneurs can audit and edit in your content - and some may surprise you. This includes your website and social media accounts. Listen in and take action! Chat with me on Instagram @bitofmomsense Book a One-Hour Content Spark intensive and get clear on what content...

If you have a main street storefront, are a brick and mortar, have products, or attend markets to sell your goods, you may find that business and content advice online is usually aimed at service based businesses. In this episode, I am sharing tips to create content as a brick and mortar store or for your product based business. I started my social media management career going into local stores t...

If you DM people does it increase reach? The head of Instagram says no. BUT that doesn't mean DMs aren't a crucial part to your marketing plan. It's the ONE area I recommend people hang out when they are short on time. In this episode, I share why relationship marketing thrives in DMs, what it means for your Instagram use, and what to focus on. Chat with me on Instagram @bitofmomsense Book a One-H...

What's it like putting together an event? Here's how the Content Field Trip came together, what it focuses on, and how you can attend the next one! Here's where to get your May Content Field Trip Workshop tickets (May 26 and May 27) https://rebeccastanisic.thrivecart.com/field-trip-may/ Chat with me on Instagram @bitofmomsense Book a One-Hour Content Spark intensive and get clear on what content t...

So you keep hearing about Threads and want to use it for your business. Does it work for everyone? What strategic approach should you take? In this episode, I share how I use threads, what I'm seeing working, and offer some tips for your small business to get started Chat with me on Instagram @bitofmomsense Book a One-Hour Content Spark intensive and get clear on what content to create next: Book...

Not all content will be successful, but you have to figure out what the actual definition of success is. In this episode, I share why failing content is okay (and what you can learn from it), as well as why some 'failed' content is actually working harder than you know: Long-form content, social media marketing, and visibility efforts all have different goals, and reasons for being. Knowing this w...

You need to customize your approach to marketing and content creation. You are constantly told what to do for your business: Best practices, hot takes, trendy tips, the 'sure thing' to help you grow. Marketing advice is constant and it takes a skill to sift through all of it to find what works for you and your business. An online digital marketing business will have different needs and marketing p...

Your content needs a why. Why are you sharing this? Why does your audience care? Why do you need to share this now? Intentional content creation is more sustainable for your marketing and business efforts. Knowing your why, for every piece, will help. I see it often - this is the one thing your content may be missing and it's causing you to not connect with the right audience, and leaving you feel...

In this episode, Rebecca talks about events, networking and otherwise, and the importance of connecting your offline presence with your online. The online step is often missed. These are the steps you'll want to take before you attend your next business event (and after) Chat with me on Instagram @bitofmomsense Book a One-Hour Content Spark intensive and get clear on what content to create next: B...

If you are a small business owner or solopreneur, content creation probably wasn't on your list of things you thought you'd be doing. Marketing, yes, but the world of content has changed and evolved and our presence on social media apps goes beyond posting a photo or text thought from time to time. In this episode, I chat about how to reframe your content approach when you find yourself comparing...

Content takes time, and your time has value. Before you overthink it, and play the comparison game with how 'easy' it seems for others, listen to this episode to understand how to reframe your approach to the time you spend on content and social media. Mentioned in this episode: Social Kat Media's membership Goat Setting Workshop Chat with me on Instagram @bitofmomsense Book a One-Hour Content Spa...

Thinking of starting a podcast? In this episode, I walk you through some ways to use podcasting as a part of your overall content strategy. I share some considerations about public or private podcasts, how I set up my own, and what you should consider if you want to start one for your business. I also share what I'm thinking about for this year's Plot Your Content marketing. Mentioned: Hello Audio...

What were the top Plot Your Content episodes this year based on downloads? And why do I think they were the popular ones? In this episode, the last one of 2025, I share my take on why I think these topics seemed to connect with listeners, and include a thank you for joining me! Goal Setting and Content Planning Workshop: Click here Chat with me on Instagram @bitofmomsense Book a One-Hour Content S...

As you reflect on your business in 2025, and make plans for 2026, it's the perfect time to consider your content strategy and how it worked for you this year. These prompts will guide you to think about what changes you may want to make for your content and social media in 2026 so you aren't guessing anymore and can have concrete steps that work for your business, not for someone else's. Chat with...

Thinking about using LinkedIn but aren't sure how? Haven't been thinking about using LinkedIn but are curious how other entrepreneurs are posting there and if there are benefits? In this episode, I chat about why I think you need to at least set up your LinkedIn, what content you can share, and why I think it should be a part of your content planning. Chat with me on Instagram @bitofmomsense Book...

Let's wrap up the Branding and Your Content series with a quick reflection about what all this means, and how you may find yourself considering a brand messaging exercise for your own business. Plus, learn about how I work with small business owners for 8 weeks to untangle their content planning with ease. Chat with me on Instagram @bitofmomsense Book a One-Hour Content Spark intensive and get cle...

Rebranding isn't always perfect. There's a time and money investment that is usually needed and you want to ensure you are thinking about what your goals for the rebrand are. In part 3 of this branding series, I share behind the scenes at the problems and pitfalls I ran into, and how I approached them during my rebrand. Sometimes I think we look at branding and refreshing our brand look and feel a...

If you rebrand, how can you use those brand assets and new found clarity to help create content that connects? In Part 2 of this series, I share ways a rebrand can help save you time and make it easier for people to know more about your personal brand and your business. Chat with me on Instagram @bitofmomsense Book a One-Hour Content Spark intensive and get clear on what content to create next: Bo...

With my new branding out in the world - that includes a new website, business cards, name for this podcast, newsletter templates and more, I wanted to share with you some of the decisions I made and how it's already affecting my content (for the better). In the first of a four part series: Branding and Your Content, I take you behind the scenes of my own decision this year to lean into fresh brand...

Recently, I attended two events out of town: High Vibe Women and a Work Wives Brunch. Both were in the Burlington, Ontario area and both were such a great reminder about the power of in-person events. In this episode, I reflect on my time away, the plans I have for events moving ahead, some considerations you should give before deciding on your own events to attend, and the benefits for our busine...

The Ten Count is now Plot Your Content: A podcast for entrepreneurs looking for actionable support when it comes to marketing, business and beyond. I wanted to update the podcast to include more storytelling, more about business and content, while still offering tips and takes that you can implement to make your content planning easier. I hope to be a calming presence in your podcast player so you...

In this episode, I'm sharing a replay of the This Mother Means Business episode with Laura Sinclair where I was a guest. We chatted about building a business as a mom, the different seasons and chapters we go through and how they change, and I share some of the ways I was able to build my business as a mother needing flexibility, support and community. Listen in no matter how old your children are...

This is a replay of an episode of Jodi Brandon's Write, Publish, Market podcast. In it, we chat about the power and strategy behind long-form content for business owners. Listen in as we discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. I'm sharing practical tips you can wal...

This is a mini workshop episode with 3 steps you can take this week to audit and update your content - or messaging. Listen to find out what to focus on so you can get more clear on what you want your content to be doing for your business. Chat with me on Instagram @bitofmomsense Book a One-Hour Content Spark intensive and get clear on what content to create next: Book here Sign up for my newslett...