Planning to the MAX. UNPLANNED

Hello and Welcome to Planning to the Max, UNPLANNED. My name is Samantha and I have always had a love of events and logistics. Planning to the Max UNPLANNED is about throwing out the run sheet and celebrating where you find yourself when you throw out the plan.  **** You are listening to Episode 1 of season two so lets get into it…  Off the back of his 10-month tennis extravanganza tour, we welcom...

SEASON ONE FINALE To close out the season I thought it would be really cool to look at the flip side of events and chat with a group of seasoned attendees, speakers, and exhibitors that in a normal year would be so heavily reliant on events for marketing, sales, and connection. My guests today cover the Retail, Technology, and Payments areas; they all are innovators and regular speakers at industr...

The Racing Industry has been fortunate to be able to keep running during the COVID19 outbreak and restrictions.  PLANNING TO THE MAX had a quick but great catch up with Troy Corstens, who makes up part of the family business that is MALUA RACING . Troy offered insight on what meets have been like, what the industry is expecting for Spring Carnival, and how the very customer-centric business h...

The HUMM Events team has been delivering large scale events across AUSTRALIA for almost 20-years, they make it their business to keep up with current trends and their collective knowledge of the industry is matched by few others. They have been a part of: - Tropfest Film Festivals - Neil Diamond Concerts - Australia Day Parties in Paramatta - Justin Bieber Concerts - NRL Grand Final Events - Sydne...

COMEXPOSIUM is one of the world's largest and leading event companies. In a normal year, it hosts over 135 B2B and B2B2C events across a number of different sectors. This equates to events in over 30-countries, more than 3.5 million attendees, and 48,000 exhibitors. PLANNING TO THE MAX Podcast was fortunate to be joined by the Managing Director of COMEXPOSIUM APAC, Ryf Quail.   Being PEOPLE f...

"The Horseland Digital Series had an entrant that hadn't ridden in 40-years, Horseland was able to get her back in the saddle!" The first Horseland store opened in 1978 and has evolved to become Australia’s largest Equestrian Retailer with over 51-stores Australia wide. Horseland is a unique retailer in the way that they invest so much time and energy back into the sport. HORSELAND is a HUGE commu...

ALCOHOL makes up a large portion of the entertainment industry which has absolutely been turned on its head since COVID19.  However, online shopping for BOOZE has seen a PHENOMENAL INCREASE IN SALES OVERNIGHT and has held throughout this period. I was super interested to learn about what COVID19 has meant for online BOOZE sales, the logistics behind this, and the adaptations a retailer had to...

Having conversations with brands I admire was one of the key reasons for launching "PLANNING TO THE MAX" Podcast. In this episode, we talk with Karen Andrea, Director VIVA LIFE FITNESS. Karen was an EARLY ADOPTER of the REFORMER PILATES and the hard work has paid off. The brand is so strong within the community of Montmorency and Diamond Creek and it has been built with a client-first, all-inclusi...

Stage Kings have pivoted in a BIG WAY since the COVID-19 restrictions and as a result that have been able to keep their entire regular crew in work PLUS hire more staff. In the normal world Stage Kings builds stages and brand activations. Most notable - The Commonwealth Games , Ninja Warrior and Ultra Music Festival . "PLANNING TO THE MAX" caught up with Jeremy Fleming, Stage Kings to discuss the...

Las Vegas Strip, Casinos, Conventions, Entertainment, Fitness, Construction.. We cover ALL OF IT in this episode of "PLANNING TO THE MAX"! Thank you Michelle Mayer, PRA for joining us to keep us updated on what is happening in one of the ENTERTAINMENT Meccas of the World . 

Phil Leahy has been running Retail Global events for over 14-years in both Australia and the USA but when COVID19 hit, he had to pivot his offering.  Not only has he adapted the events calendar he (and his team) has also launched Frontliners, an initiative supporting Frontliners who are caring for people during the COVID-19 crisis. Check out Retail Global https://www.retailglobal.com.au/ Supp...

Conversations with brands + events that I admire. Brands + events that have significant impact or a loyal community. I'm keen to celebrate the great events, celebrate the events that have adpated during COVID-19 and celebrate events that have risen from this strange "PAUSE" on "in real life" around the world.