Planner Life Podcast | A Podcast For Wedding Planners

Heather and Karen are back again with an Ask Me Anything episode answering your most pressing questions. In this episode we answer the following questions from planners:  My 2024 season has been so weird. How can I try to have a better 2025? What do you think the best part time job is while I am building my new business? I see people getting invited to all of these events, but I never seem to make...

This week's guest is Sara Dunn of Sara Does SEO.  Sara Dunn is the Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google.  With a knack for making SEO easy to understand, she's created a unique Wedding SEO Framework that simplifies what it takes to get your wedding business in front of your dream clients...

Embracing Inclusivity and Creativity with Jove Meyer This week's guest is Jove Meyer, Jove Meyer, Owner and Creative Director of Jove Meyer Events. Jove is a prominent figure in the wedding planning industry, known for his vibrant and inclusive approach to events. Jove shares his journey from humble beginnings to becoming a celebrated wedding planner, emphasizing the importance of inclusivity, cre...

Today's guests are the sister duo from Details Darling. A full circle moment for all three planners as Aubrey and Kenzie came to Planner Life Academy early on in their career and it's been so fun to watch them grow.  Aubrey and Mackenzie founded Details Darling, a Southern California and Arizona based boutique full service wedding planning and design company. They emphasize the importance of desig...

In this episode, Heather is joined by Ashley Saffer and Renée Sabo, the founding partners and creative directors of Baciare Events. Baciare Events, (pronounced Buh-CHAR-Eh), is a premier planning and design firm dedicated to creating unforgettable experiences. Through strategic planning, renowned creative designs, and concierge style service, Ashley and Renee are based in New England and always pa...

Today's guest is Jaime Kostechko of Wild Heart Events. Known for her fun and creative designs, Jamie and the Wild Heart Events team are based in Santa Barbara, California and produce weddings locally and worldwide. Jaime loves globally influenced designs inspired by rustic fincas, australian architecture, moroccan textiles, jungalow living, bohemian chic and urban punk.   Jaime has her Bachelors d...

Today's guest is a dear friend, longtime supporter of Planner Life Academy, and my wedding photographer, the one and only Brandon Kidd.    Brandon is a destination wedding photographer, co -founder of Chasing Stone, and a business coach to creative entrepreneurs. He has been named among the top photographers in the world, serving the wedding industry for over 20 years. Brandon has photographed ove...

Today's guest is Ann Koppuzha of Powerhouse Legal.  With a decade of legal experience at top law firms and the Department of Justice, Ann is dedicated to ensuring your contracts are top notch and echo your unique story so you can book clients faster.  Legal questions are always something I get from planners in all phases of their business. So I'm so excited to have had the opportunity to ask some...

Today's guest is Lesley Brickman of The One Gown based in Southern California.  Lesley is a luxury bridal stylist who is committed to helping her clients look and feel their best for life's most special moments. She works with clients across the globe to define, refine, and execute their vision for their day. Lesley's mission is to educate, empower, and serve her clients, always leading with joy....

Today's guest is Alexa Kritis, owner of Alexa Kritis Events in Tampa, Florida.  Born and raised in New York, Alexa found her passion for weddings at a very early age, already working in the wedding industry in high school. After earning her degree in management and event planning from Lim College in New York City, she accepted a position as a wedding coordinator at a luxury hotel which required th...

Hi planners, in this episode, I am sharing a very personal story about loss and how timing of life can be really challenging in the wedding industry. How heartbreak and loss happens when it's least expected and often least convenient. How pushing through your own feelings for what is best for your clients is SO HARD and not something I have ever really heard anyone talk about.  Please enjoy this b...

Today's guest is Kelsey Rae Angelotti, owner and creative director at Kelsey Ray Designs. Kelsey got her degree in business from Vanguard University and landed her first job out of college at Ponte Winery in Temecula, California. After a move to Greenwich, Connecticut, it was there that she got a job doing social media for a luxury hotel group in South America and Italy. And she was encouraged to...

Today's guest is Christine Garrison, the owner and visionary force behind CMG Events. CMG Events is an award -winning event planning and design company with planners based in Napa Valley, the Bay Area, and Los Angeles, California. CMG also plans and designs destination weddings in locations like Idaho, Colorado, Texas, Arizona, Hawaii, Italy, Mexico, and more. Christine is passionate about creatin...

On today's episode, Heather & Karen from Blissfully Styled sit down to answer submitted questions from the Planner Life Community.  A little bit about the guest co-host today- Karen Sieger owner of Blissfully Styled. Karen is a genuine empath and always game for a celebration. There's nothing Karen loves more than immersing herself in event planning and designing. She is an advocate for her couple...

On today's episode, Heather Hoesch Olsen, interviews Steven Greitzer, who is the founder and CEO of Provenance.  After officiating weddings for years and feeling frustrated and shocked by the lack of resources for couples and their first time officiants, he founded Provenance in 2021 to modernize ceremony design. Today, tens of thousands of wedding planners, couples, officiants, bridal party, and...

On today's episode, Heather Hoesch Olsen, interviews Jeannie Young Savage, owner of Details Details. Jeannie has established a reputation of excellent event management and producing original, fresh, and innovative design concepts. With two bachelor's of arts degrees from the University of California Irvine, and over 10 years of hospitality experience, she provides an insider's approach to assembli...

In this episode, Heather Hoesch Olsen, interviews Shannon from Sunday Muse Design, a web designer specializing in working with wedding professionals. Shannon shares her journey from a background in wedding planning to becoming a web designer. The discussion highlights the importance of having a strategic approach to website design, understanding ideal clients, and incorporating SEO. Topics in thei...

Hi Planners! Heather is joined by her husband, Jeff Olsen for a personal espisode where they share their story. From their first date, to planning the proposal and how they two had similar challenges to so many of Heather's clients. Listen as they share their planning experience, their roles in planning and how they were not at all prepared for the plot twist that happend just two days before thei...

Hey planners! In today's episode, Nora Sheils of Bridal Bliss and Rock Paper Coin joins Heather for a candid conversation on her story, percentage pricing and creating a system to make planners and client's lives easier. Listen in as she shares how she and her team made the shift to percentage based pricing and never looked back. Plus, you'll even hear about the inspiration behind her brand Rock P...

The Planner Life Podcast is officially back! As we dive back into this podcast, I want to bring you behind the scenes in what has been happening personally and within the Planner Life brand! Listen in as I give you all the details and highlight what you can expect from the Planner Life Podcast! Thank you to each and every one of you who reached out and asked for this podcast to come back! If it wa...

The Planner Life Podcast, your go-to destination for all things wedding planning and business mastery. Hosted by Heather Hoesch Olsen, a highly experienced wedding planner, industry educator, and your professional friend in the world of weddings. Join Heather every week as she shares her wealth of knowledge and experience gained from over two decades in the wedding industry. With a passion for cra...

Hey planners! In this episode, Heather is joined by Renee Dalo of Moxie Bright Events and the Talk with Renee Dalo Podcast. Renee shares her perspective of falling into the wedding industry and her first memories as a wedding planner. She talks about the importance of networking and even how rejection helped her career as a wedding planner. You'll hear about why you should get more involved in the...

Hey planners! Are you ready to elevate your marketing and start speaking to your ideal client? You're in luck! In this episode, we're joined by expert marketer and co-founder of Sourced Co., Tayler Cusick Hollman. Sourced Co. is a stock photography membership service that helps wedding professionals marketing their businesses. Tayler shares how she got into this field, her tips for marketing your...

Hey planners! I'm sure you know that you should have an email marketing strategy but you might be unsure of what you should be sending, how to go about creating a strategy, the list goes on. In this episode, we brought on the Head of Marketing at Flodesk, Sobrina Pies. Sobrina gives insight into why email marketing is an important tool for wedding planners, how you can use it for your wedding plan...

Hey planners! Want to get to know us even more and hear some of our best-kept secrets about being a wedding planner? In this episode, we answer some of our listener's questions about all things running a wedding planning business, what's going on in our personal lives and so much more.  What's in this episode: How to handle guidelines and vendor differences What you need to know about insurance Pe...