Krystle Frey

Pivot Ball Change: Podcast Growth for Entrepreneurial Moms

Arts EN ↓ 30 episodes

Pivot Ball Change is the podcast for mom entrepreneurs who want to grow a podcast , build a business, and actually enjoy the ride. Hosted by Krystle Frey, podcast producer , former professional ballerina, and mom of two, this show delivers real, behind-the-scenes insight into podcasting, entrepreneurship, and what it actually looks like to build a business while raising a family. Krystle built Pivot Ball Change from a side hustle into a full-time podcast editing and production business , teaching herself everything along the way; systems, growth strategy, monetization , and how to trust hersel...

Author

Krystle Frey

Category

Arts

Podcast website

www.pivotballchange.com

Latest episode

Jul 8, 2026

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Episodes

76. How to Launch a Podcast Step 1: Title, Concept, and Content Pillars 08.07.2026

I am kicking off a brand new nine-week series designed to walk you through launching your very own podcast, step by step. If you've been sitting on a podcast idea but have no idea where to begin, or you're feeling completely overwhelmed, this series was made for you. Each week, you'll walk away with actionable, bite-sized homework so that by the end of all nine episodes, you'll...

75. Virtual Pelvic Floor Therapy, Podcast Swaps, and Women's Wellness with Dr. Jessica London 01.07.2026

Dr. Jessica London, a pelvic floor physical therapist, is breaking the mold by offering all of her services remotely, and she's here to explain exactly how that works. Many women assume pelvic floor therapy requires hands-on, in-person treatment to be effective, but Dr. Jessica is proving otherwise. She also expands the conversation beyond the most commonly known symptoms, sharing lesser-know...

74. How Podcasters Are Actually Making Money in 2026 24.06.2026

The podcasting world is undergoing a major shift, and if you're still measuring success by download numbers alone, it's time to rethink your strategy. I break down how monetization in the industry has changed, sharing real examples from shows we work with directly, including how some previously sponsor-heavy podcasts have completely pivoted their revenue approach. I also make the case fo...

73. I Danced on a Cruise Ship for 6 Months. Here's What Really Happened. 17.06.2026

Long before Pivot Ball Change became what it is today, there was a little girl with a big dream of becoming a professional dancer, and she actually made it happen. This episode peels back the curtain on that journey, from landing a contract with Celebrity Cruise Lines to living aboard a ship for six months surrounded by wild rules, unforgettable stories, and some surprisingly audacious Greek offic...

72. Spilling the Hot Tea Behind PBC 10.06.2026

Pull up a chair because this solo episode is serving all the behind-the-scenes tea on what's really happening at Pivot Ball Change. From clients we've said goodbye to (and the lessons learned along the way) to exciting new additions to the roster, this quarterly business report breaks down the current state of PBC with total transparency. You'll also get a peek into how the work sch...

71. Summer Bucket List Ideas for Families: Free, Fun and Outside the Box 03.06.2026

Summer is officially here and this episode is packed with creative, outside-the-box bucket list ideas straight from the Pivot Ball Change Instagram community. From fun family food experiences like table nachos and table spaghetti (plus a game-changing tip for getting picky eaters to try new foods), to local hidden gems, kid-friendly restaurants with great outdoor spaces, and even a nod to all thin...

70. ADHD, Motherhood, and Finding Your Podcast's True Purpose 27.05.2026

Today I have the pleasure of sitting down with Elena Willits. She opens up about her decision to rebrand her podcast from Kind Organizing to Encourage Moments and what that pivot really meant for her identity as a creator. She shares her ADHD diagnosis and how it has shaped the way she works, organizes her life, and shows up for her audience. Whether you're a mom trying to keep it all togethe...

69. Mastering Podcast Pitching: How to Get Featured and Grow Your Business 20.05.2026

Wondering how to get booked on podcasts and turn those appearances into real business growth? In this episode, guest Lauren Najar breaks down her proven approach to crafting pitches that actually land, building genuine relationships through DMs, and leveraging every conversation into a client opportunity without feeling salesy. In this episode, you'll learn: How to craft a compelling podcast...

68. When to Outsource Your Podcast (and Why It Changed Everything) ft. Suken Jain 13.05.2026

I sat down with Suken Jain, leadership coach, marketing consultant, and host of The Sync Leadership Lab podcast, to talk about one of the most relatable pivots out there: leaving a 20-year corporate career to bet on yourself. Suken shares how burnout, a layoff, and a mindset shift led him to launch his coaching business at 42, and how he's used his podcast as a long-game brand-building tool r...

67. How to Optimize Your Podcast for Social Media: 5 Essential Strategies 06.05.2026

In this episode, Meredith Sibley, a social media marketing expert and founder of Flux Creative Solutions, shares valuable insights on how podcasters can leverage social media and content creation to grow their audience. Topics include social media strategies, ad campaigns, and overcoming imposter syndrome. Key Topics Covered: On-site content creation for clients. Social media platform strategies f...

66. How She Grew a 1M Download Podcast and Turned It Into a Book Deal 29.04.2026

In this episode, I sit down with Shannon Leyko, host of The Paring Down Podcast , who has built a top-performing show with over one million downloads, a 700,000+ audience across platforms, and a book deal with Penguin Random House releasing in Spring 2027. Shannon shares a refreshingly honest look at what it really takes to grow a podcast into a business asset, without overcomplicating the process...

65. The Podcast Growth Strategy No One Is Talking About 22.04.2026

Fresh off the Sister Circle Summit in La Crosse, where I had the opportunity to be a featured panelist, I’m breaking down the biggest takeaways for podcasters who want real growth. This episode highlights why attending live, in-person events is one of the most effective ways to build meaningful connections, attract aligned listeners, and create tangible momentum for your show. From meeting potenti...

64. From Hiring to Handoff: Meet the Team Behind Pivot Ball Change 15.04.2026

Meet the team behind Pivot Ball Change. In this episode, I sit down with my two editors, Becca and Paige, for a behind-the-scenes look at how they each got into podcast editing, what it’s really like working inside the business, and how this role fits into their lives as busy moms. We talk candidly about their different hiring experiences, what it takes to build trust on a small team, and how I st...

63. Family Vacation or Survival Mode? My Honest Spring Break Recap 08.04.2026

A 15-person family vacation to Florida sounds dreamy… until you’re an introverted homebody traveling with a one-year-old and way outside your normal routine. In this episode, I’m giving you the full, unfiltered recap of our big family trip, from the wins that made it all worth it to the moments where I completely unraveled. I’m sharing what worked, what didn’t, what I’d absolutely do again, and wh...

62. Meet the CFO of Pivot Ball Change (aka My Husband) 01.04.2026

What happens when a big entrepreneurial dream meets a partner who sees the world through a financial lens? In this conversation, I’m joined by my husband, Travis, the numbers guy behind Pivot Ball Change and the person I turn to for honest feedback, financial guidance, and support through every stage of business ownership. We’re sharing a real, behind-the-scenes look at what it’s like to build a b...

61. Is Starting a Podcast Worth It If It Is Not Making Money Yet? 25.03.2026

What does it really look like to start a podcast while raising a family, and is it worth it if it is not making money yet? In this episode, I am joined by my first international guest, Victoria Phipps, host of the Mum Means Business podcast, who joins us from the UK. She is a mom of two, a business owner, and someone who instantly feels like a longtime friend. Victoria shares the honest behind the...

60. The Both/And Mindset for Moms Who Want More Than Motherhood 18.03.2026

Great podcast hosts know how to guide a conversation in a way that feels natural, thoughtful, and deeply engaging, and today’s guest does exactly that. I’m joined by my friend and fellow podcaster, Liz Emmerich, a professional clinical counselor, registered play therapist, mom of three boys, and the host of the Experience Motherhood podcast. Liz shares how she approaches podcasting while balancing...

59. How to Prepare for a Live Event So You Actually See Results with Stephanie Ross 11.03.2026

What does it really look like to pause something successful, trust your gut, and come back even stronger? I’m joined by powerhouse entrepreneur Stephanie Ross, CEO of Small Business Sister Circle, author, podcast host, realtor, and mom, to unpack her bold podcast rebrand and relaunch. Stephanie shares what led her to step away, why now was the right time to return, and how she approached this new...

58. How a Ballet CEO Grew Her Podcast and Landed Sponsors as a Mom of Two 04.03.2026

Growing a podcast while raising two young kids and running a business is no small feat, but Caitlin Sloan proves it can be done with the right systems and strategy. In this episode, I sit down with the host of The Brainy Ballerina podcast and founder of The Brainy Ballerina to unpack the exponential growth she has experienced over the past year and the intentional moves behind it. Based in Madison...

57. Podcast Ads, Categories, and Cover Art: What You Need to Know 25.02.2026

The word that has been buzzing in my head lately is autonomy. In this solo episode, I open up about what has felt especially hard in this season of motherhood and why reclaiming even small pieces of independence can feel transformative. I share personal life updates, reflect on growth inside my business, and walk you through some behind-the-scenes podcast strategy including branding, monetization,...

56. Investing in Your Voice: How Pivot Ball Change Helped Bring Tiny Little Hearts to Life 18.02.2026

Sometimes the hardest diagnosis becomes the clearest calling. In honor of Heart Health Awareness Month, I’m joined by Katelyn McMahan, host of Tiny Little Hearts, who shares how her daughter Goldie’s severe congenital heart defect diagnosis at 18 weeks changed the trajectory of her life and ultimately inspired her to create the very community she couldn’t find. We talk about what it was like for h...

55. Podcasting Without Burnout: Authentic Growth with Shanna Hutcheson of Wellness for the Win 11.02.2026

In this episode of Pivot Ball Change, I’m joined by Shanna Hutcheson, host of the Wellness for the Win podcast, registered dietitian, mom of two boys, and a creator known for showing up online with refreshing honesty. We talk about why podcasting does not have to be an all or nothing commitment, especially in seasons of life that require flexibility. Shanna shares her unexpected journey into becom...

54. From CPA to Content Creator: Teran Sands on Monetizing Multiple Podcasts 04.02.2026

What do you get when you mix a CPA, a homeschooling mom of three, two podcasts, and a “try anything once” mindset? In today’s episode, I’m joined by my friend Teran Sands - CPA, content creator, and host of What Your CPA Wants You to Know and Well This Wasn’t the Plan. She shares what it’s like to co-host two different podcasts and how her path led her into podcasting in the first place. With over...

53. From Zero to Millions: The Business Side of the HERself Podcast with Amy Kiefer and Abby Green 28.01.2026

I’m so excited to welcome the very first guests of the Pivot Ball Change podcast relaunch: Amy Kiefer and Abby Green, the dynamic duo behind the HERself podcast. With over 4 million downloads, more than 320 episodes, and a spot in the top 0.4% of podcasts globally, Amy and Abby are sharing what goes on behind the scenes of building, growing, and monetizing a wildly successful show. As longtime cli...

52. From Golden Globes to Guest Pitches: A Real Look at the Future of Podcasting 21.01.2026

Podcasting is changing in real time, and if you’ve felt that shift lately, you’re not imagining it. In this episode of Pivot Ball Change, I’m digging into what’s happening in the podcasting industry right now and what it actually means for you as a host or business owner. From podcasts being recognized as an official Golden Globes category to the news of Jenna Kutcher shutting down her long-runnin...

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