Pitchin' and Sippin' with Lexie Smith

Vanessa Rae is an experienced on-air host, producer, writer, and reporter who has covered a wide range of beats for top-tier networks and outlets such as The Today Show, MTV News, VH1, E!, Syfy’s DVICE TV, NYC TV, New York Magazine, The Cut, and MANY more. On top of her diverse and incredible media career, she also recently launched her very own vegan lifestyle brand Lovely + Lush. In today’s epis...

Most people think of PR as expanding reach and top of funnel, but in this episode, Lexie Smith walks us through additional PR tactics that you can use to help increase sales and sign clients AFTER a given press feature has gone live. Specifically, she reviews how to extend the shelflife of the press beyond the initial release date. Here’s what you’ll learn: Learn the different tactics of PR that c...

Kayla Kleinman is an NYC-based social media coach, influencer, and blogger with a background in yoga and fitness. As a coach, Kayla focuses on helping solopreneurs show up authentically on Instagram while also creating engaging content that converts. She previously held social media and marketing positions at start-ups like ClassPass and has been featured by Teen Vogue as a top fitness blogger to...

 Want press? Lexie Smith emphasizes the importance of upping your PR IQ and understanding 13 different types of articles you can pitch to secure coverage. Tune in to learn how not all press is created equally (and what that means when pitching.) Here’s what you’ll learn: Learn the different types of articles that you can pitch for coverage How not all press is created equally (and what that means)...

Learn how to craft viral content and pitches that sell with today’s guest Amanda Lien. Amanda is a PR ghostwriter and editor, creative writer, science fiction writer and columnist, former local government reporter, and the previous associate editor of Digital Trends Media.  Tune in to hear Lexie and Amanda touch on a multitude of topics from her role as an associate editor, to the world of ghostwr...

“Want to know the different ways I’ve grown my business? Here’s how.” In this episode, Lexie takes listeners behind the scenes of THEPRBAR inc. and discusses 3 ways she’s utilized organic marketing and PR to grow her business to over six figures in revenue during her first year-and-half of business. Tune in for actionable tips on how to grow your business organically with PR.  Here’s what you’ll l...

Hannah Nieves is a marketing and business growth expert, host of the Thrive Society Podcast, and the founder and principal of Hannah Nieves Consulting. Hannah empowers and supports high-powered entrepreneurs and brands through her signature HN Trio of Marketing, Branding, and PR.  In this episode, we dive into a variety of topics from omnichannel marketing – specifically what it is and how to deve...

HARO distributes more than 50,000 journalist queries from highly respected media outlets each year. After reviewing how to sign up for and navigate the service, Lexie Smith then details 5 different ways to win at HARO so listeners can effectively pitch and land coverage.   Here’s what you’ll learn: Learn what HARO is  Learn how to access and sign up for the service Learn 5 ways to effectively win...

Jessica Blotter is the CEO & Co-Founder of Kind Traveler, the first socially conscious Give + Get hotel booking and media platform that empowers travelers to positively impact the communities they visit. Jessica is also a speaker and journalist on sustainable tourism, having written for outlets such as Fast Company, CBS, Darling Magazine, Wanderlust and many more.  In today’s episode we learn...

Learn some of the key findings of the recent 2021 Global Comms Report: Paying – and Earning – Attention produced in collaboration by PRWeek and Cision. Lexie Smith summarizes important takeaways in three core sections including Channel Choices, People of Persuasion, and Platforms of Persuasion. Here’s what you’ll learn: Learn key findings of three core sections from the report Channel choices - sh...

Tiffany Joy Murchison is an influential communications professional and entrepreneur leading Brooklyn-based boutique PR firm TJM & Co. Media Boutique. The author of PRY Until...The small business owner's guide to DIY public relations until you're ready to hire a pro, Tiffany’s professional experience spans several industries, from communications, technology, and financial services to...

Learn what an editorial calendar is and how to create your own for the year ahead. Host Lexie Smith walks us through the importance of using an editorial calendar and how it can be utilized to develop your PR and pitching strategy.  Here’s what you’ll learn: Learn what an editorial calendar is, what it looks like, and how to read it Learn how editorial calendars can be used when developing your pr...

Learn all about integrating affiliate marketing into your PR strategy with today’s guest Jen Berson. ​​Jen Berson is a former civil litigator turned strategic communications advisor and Founder of Jeneration PR and the Profitable PR Pros Community.  Tune in to learn what affiliate marketing is, the role it will play for marketers in 2022, what types of companies should set up an affiliate program,...

For the final episode of Season 2 of the Pitchin’ and Sippin’ Podcast, Lexie speaks with Hillary Cohen and Sam Luu, Co-Founders and Co-Presidents of Every Day Action . Every Day Action is a non profit that reallocates food waste from catering on film sets to those in need in Los Angeles.  When they are not busy bridging the gap between the upper-middle class and millions of Americans in need, they...

Your Host, Lexie Smith walks us through five things to prepare before you land or get press. Press wins can be hugely beneficial in accelerating a business or brand’s success. In order to maximize an opportunity's full potential, it is important to remember to get some things prepared before you pursue the spotlight.  In this episode, Lexie goes into detail about 5 important aspects to consid...

Jada Sinclair is a Serial Entrepreneur, Brand Strategist, CEO of Glow Vibes Social Media Agency, and a Spiritual Marketing Goddess. She empowers women on how to manifest their next level of success and create an aligned sales funnel strategy that paves the way for more abundance and financial freedom. Jada is passionate about showing other women how they can achieve their goals and monetize their...

In today’s episode, host of the Pitchin’ and Sippin’ Podcast, Lexie Smith dives into the topic of thought leadership. She defines what thought leadership is and walks listeners through 5 questions to consider when building a thought leader strategy.  Lexie also dives into what platforms can assist entrepreneurs in developing thought leadership, where they get started, and she highlights how though...

Brandi Sims is the Founder & CEO of Brandinc PR. For the past 13 years, Brandi has gained extensive knowledge in handling public relations and strategic communications for a diverse range of clients from public figures, to nonprofit organizations, to government sectors, to celebrities, sport figures, beauty and skincare companies, and much more. She has landed her clients coverage in outlets r...

We’re doing a Feed Drop this week with my interview on The Sixth Degree Podcast with Emily Merrell. In this episode, we talk all things PR – specifically, the difference between PR and marketing, we dive into THEPRBAR’s 6 relations of PR, address whether or not “Bad Press” truly exists, and the first steps in getting press-ready. If you enjoy Emily's show – as I know you will – hop on over to...

Brittney Oliver is a career and lifestyle freelance writer and content strategist based in Nashville, Tennessee. Brittney’s expertise and insight has been featured in Forbes , Fast Company , Refinery29 , Black Enterprise , and countless podcasts and speaking engagements. In 2019, she was the keynote speaker for LinkedIn’s first Women of Color conference in San Francisco, and she was named one of “...

Jia Wertz is an entrepreneur, the founder and fashion designer of Studio 15, a featured writer for Forbes, Co-host of the Speaking of Crime podcast, and an award-winning documentary filmmaker pursuing stories that explore wrongful convictions in the name of protecting the social order. Her debut documentary short titled Conviction has won awards for Best Picture, Best Cinematography, and an Award...

Today we’re talking with Priscilla Presley and Lauren Cheek - the co-founders of The Forward Female - a consulting and creative agency for female entrepreneurs based in Los Angeles, CA. With a mission to empower women all over the world to create the lives they actually want to be living and give them the resources they need not only to succeed, but thrive, the forward female helps women start and...

We’re doing something a bit different this week on the Pitchin’ and Sippin’ podcast - we’re doing a round-up of 8 of our past media guest’s pitching preferences. SO, context, typically when I have a member of the media on the show, towards the end of the episode I ask them a series of Rapid fire questions about their personal preferences when being pitched. For example, what day of the week do you...

Emily McDonald, Founder of The Stylist LA is an Entrepreneur, Consultant, Business Coach. As a female founder, Emily has faced many unique challenges and successes throughout her journey from growing and running a team of over 15 employees, to launching retail stores across California, bringing in over 7 figures in revenue, and fundraising over a million dollars in Venture Capital. Her companies h...

 Today we are talking with Kate Ward who is the CEO & Co-Founder of The Dipp, and former founding Editor-in-Chief of Bustle Digital Group. She is an award-winning digital expert who has both built and transformed several companies with a data-driven creative, unique, and efficient approach to content. Kate has been named a member of Forbes "30 Under 30" and Ad Age's "40 Und...