Pitchin' and Sippin' with Lexie Smith

Maggie Gillette is a multi-talented multi-passionate entrepreneur, moderator, expert, and freelance writer covering the fashion, lifestyle, and home beats for both print and digital media. She’s written for outlets such as Better Homes & Gardens, Influenced Magazine, Byrdie, Insider, and much more.  In today’s episode, Maggie talks about all things freelance journalism, the start of her career...

Alesandra (Alice) Dubin is a Los Angeles-based travel and lifestyle writer. Her bylines appear in outlets such as Insider, Travel + Leisure, Esquire, Glamour, Good Housekeeping, AFAR, Prevention, Woman’s Day, Shondaland, Southern Living, Fast Company, and countless others. She has a bachelor’s degree from UC Berkeley and a master’s in journalism from New York University. In this special sneak peek...

 In this episode, I get personal in reflecting on 10 things I learned in 2022. From business and industry trends to personal life lessons, I break down the most important things I will be taking with me as I head into 2023. Hear how my business grew, life grew, and everything in between.  Here’s what you’ll learn: 10 things that Lexie learned this last year The importance of sleep, health, and rem...

We are doing a feed drop this week with Lexie’s interview with Jamie Ratermann on the Limitless Podcast. This episode focuses on PR & Marketing. While there are many similarities, there are also crucial differences that tie up PR and marketing to create an almost perfect communication strategy. Jamie Ratermann chats with PR coach Lexie Smith, about cancel culture, communication crises, and how...

Aly Walansky is an award-winning travel and food journalist with over 20 years of experience in the field writing for outlets such as Food & Wine, Food Network, Forbes, TODAY Show, Southern Living, AllRecipes, The Kitchn, and many more. Muck Rack rated her the #1 Food Journalist of 2022, and her Substack, which she sends out six days a week to thousands of subscribers, was recently rated a Sub...

Liz Kressel currently is the CEO of Lizard Strategy where she works with retailers and consumer brands both large and small — such as Keurig, Eagle Creek, and Crunch Fitness - to craft, launch and grow digital sales into sustainable revenue streams. Liz started her early days in e-commerce working on lifestyle-based subscription models for the big media giants and previously launched and ran a mil...

In today’s episode, Lex gets personal talking about why she decided to expand THEPRBAR brand and launch a new boutique PR agency with a twist – THEPRBAR Agency. She breaks down the when and the why and shares insights on when it’s the right time to outsource PR and onboard an agency (and when it’s not).   Here’s what you’ll learn: Why THEPRBAR is expanding and launching a PR agency What THEPRBAR b...

Samantha Bryant has nearly two decades of experience sharing the stories of businesses with media both locally and nationally. Her clients have ranged from retail giants, educational leaders, start-ups, renowned chefs, fashion designers, authors, boutique hotels, and non-profits. Samantha’s illustrious background allows her to truly know today’s media markets inside and out. She has been on both e...

Allison Carpio is an author, podcast host of Hella Delicious Emails, and copywriting chef at The Conversion Kitchen. Her clients have used email to sell out their service packages, book more sales calls, and generate more warm leads. She ran quiz funnels with 8-figure businesses in the health and wellness space, converted influencer’s 1M followers into buyers, generated leads for B2B startups, and...

In this episode, your host, Lexie Smith breaks down Muck Rack’s 2022 State of Podcasting Report and gives notable stats on what the world of podcasting looks like today. She breaks down things from rankings to episode content and revenue with podcasts today.    Here’s what you’ll learn: Specifics on listeners in podcasts today Numbers of listeners per podcast  How current events are the top inspir...

Jill Schildhouse is an award-winning writer and editor who has appeared in outlets such as Travel + Leisure, Brides, Insider, Reader's Digest, Oprah Daily, Men's Health, Women's Health, Southern Living, Oxygen, Greatist, and many more. Also the co-founder of Top Tier Consulting, Jill helps teach publicists how to build and maintain relationships with journalists and perfect their pi...

Hilary Hartling is a Brand & Messaging Strategist drawing from 15+ years of experience leading visionary integrated marketing and synergy initiatives for film releases from global entertainment brands: Disney, Pixar, Marvel, Touchstone, and Dreamworks. After helping launch and grow multi-million and billion-dollar franchises for The Walt Disney Company (think Toy Story, Cars, Pirates of the Ca...

In this episode, your host, Lexie Smith walks listeners through omnichannel PR strategies and how to grow your audience through multi-touchpoint campaigns. Packed full of real-life examples and actionable tactics, this minisode was inspired by an actual lecture Lexie led for Texas Tech University. Here’s what you’ll learn: The definition of omnichannel marketing and how it translates to developing...

Kami Simmons is a TV/radio host and producer, content creator, and influencer covering all things music, business, beauty, lifestyle, tech, and what she calls infotainment (a mixture of current news and entertainment). She is currently an on-air host with iHeartMedia, Hits 92.3, xoNecole, and Noire TV Africa, and is an Associate Producer at Yahoo. She formerly worked for Viacom CBS as BET's i...

 Linda Zebian joined PR tech company Muck Rack as its first-ever Director of Communications in January of 2022. As Muck Rack’s communications lead, Linda sets communications strategy for Muck Rack’s enterprise, both internally and externally, including messaging, issues management, media relations, and employee communications. Linda joins Muck Rack from The New York Times Company, where she spent...

In this minisode, go behind the scenes of a successful PR campaign with your host, Lexie Smith. Learn Lexie’s personal tips on how to create successful events, partnerships, and PR activations that generate press and bring in new customers and revenue. Here’s what you’ll learn: Hear how Lexie ideated an event campaign for a Los Angeles-based property group in Beverly Hills that increased overall v...

Nicole Rodrigues, the founder, and CEO of NRPR Group is a recognized public relations expert, author, host, and digital and social media marketing pro with 21+ years of experience under her belt. In her tenure, she has developed and successfully executed strategic campaigns for some of the biggest names in business, including Yahoo!, Sony Pictures Entertainment, Sony PlayStation, Hulu, and the Oak...

Erica Sloan is the Lifestyle Editor at digital wellness publication and community Well+Good . She writes and edits articles about sleep, sex, astrology, travel, career, financial wellness, and other elements of daily life that intersect with one’s well-being. Before joining Well+Good in 2021, she worked as an editorial assistant at Prevention magazine and assistant editor at Martha Stewart Living...

On the final episode and minisode of Pitchin’ and Sippin’ Season 3, Lexie Smith (now officially a new mom) walks listeners through her personal reflections on growth in business and life. Tune in to hear honest advice and reminders on what it takes to grow… grow a business, a baby, grow as a person, and more.  Here’s what you’ll learn: Hear Lexie reflect on her past year of growth as she became a...

 Jennifer Chan has more than 16 years of editorial authority and expertise as a fashion and beauty editor and on-air host working for leading publications including People.com, InStyle.com, Travel + Leisure, EXTRA, Access Hollywood, and more. She is well regarded for having led the fashion team at E! News, working directly as a senior editor for Kim and Kourtney Kardashian, serving as an in-house...

Lexie Smith walks listeners through 17 PR mistakes to avoid when pursuing press. The good news? All of these are entirely avoidable! Here’s what you’ll learn: The 17 different common mistakes Lexie sees made in the PR world How to avoid making mistakes in PR Hear tips on what you can do to better improve your PR IQ  Learn what ways you can improve your PR strategy  Learn mistakes that Lexie sees s...

Lisa Smith is the Co-Founder of The PR Net , a media platform and members’ network for the marketing communications industry, whose members are drawn from teams at leading brands and agencies in the US, UK, Canada, and Australia, and beyond. Beyond The PR Net, Lisa has a unique work history, blending entrepreneurship in communications and marketing, publishing, online retail, and new media. In tod...

Lexie Smith walks you through PR tips for creating and maintaining positive client relations in this minisode. The tips she mentions are relevant whether you’re a service provider of any kind - from an agency owner to a coach, etc. - a founder or member of a product-based business where you have to interact with customers and buyers, or an experience-based business or brand. Basically, if you are...

Danielle Letayf is the CEO & Founder of Badassery , a marketplace for event organizers to book their perfect speaker in minutes. On a mission to amplify as many voices as possible, while connecting them to each other along the way, Danielle was voted one of 50 game-changing women at the MAKERS Conference. Prior to founding Badassary, she ran the global community at Shine and was on the foundin...

This week’s minisode focuses on a recap of the State of Journalism 2022 Report by Muck Rack. Listen up to learn what journalists’ top pitching preferences are, event coverage trends, social media insights, and more! Here’s what you’ll learn: What news outlets journalists trust most Learn what social media platforms journalists are hanging out on Hear what journalists find to make articles the most...