Pitch to Product

Send us Fan Mail Tired of pulling out a shirt only to find it wrinkled — again? That everyday frustration led Kyle Fraunfelter to invent the Shape Hanger, a configurable hanger designed to keep clothes wrinkle-free and ready to wear. In this episode of Client Launch Day Series, Peter sits down with Kyle to explore how a simple annoyance sparked an innovative product, how real-world prototyping wor...

Send us Fan Mail 💡 Ever had a million-dollar idea but didn’t know where to start? In this episode, we dive into the journey of Dan Grimes and Shayna Micol, the minds behind Shrub Shield—a groundbreaking solution for plant protection. From a casual conversation to navigating patents, prototypes, and even Shark Tank auditions, their entrepreneurial story is one of persistence, innovation, and unexp...

Send us Fan Mail What happens when a product development CEO becomes his own client? In this episode, Dan , CEO of 52Launch and Chute 21 , shares his firsthand experience of bringing a product to market—from concept to sales. Learn how a simple backyard game idea turned into a full-fledged business, why some entrepreneurs choose licensing over ownership, and the tough decisions behind launching a...

Send us Fan Mail Ever wondered what separates a winning product idea from one that flops? In this episode of the 52Launch Podcast , Aaron and Norm dive into the product vetting process , revealing what makes an idea worth developing—and what doesn’t. They break down the key factors for success, from identifying a strong target market to designing for profitability . Learn how 52Launch takes ideas...

Send us Fan Mail What if one simple tool could save you time, effort, and frustration on your next framing project? That’s exactly what Dan Laukaitis set out to create when he invented Framing Buddy—a game-changing tool designed to make framing a one-person job. In this episode, we dive into Dan’s journey from struggling with a DIY basement project to developing a fully patented product. Hear how...

Send us Fan Mail Join us for our first episode of the  52Launch Podcast of the new year! Dan and Pete go in-depth about our process here at 52Launch. They even give insight on how we implement these practices with our own products owned by 52Capital! Everything that you trust us with we also do. Tried and true. Got a great product idea? Reach out to us at ideas@52launch.com, and let’s chat about b...

Send us Fan Mail Join us for Episode 8 of the 52Launch Podcast where Alex breaks down some key considerations for executing a product shoot. We cover a plethora of topics from the process starting with conceptualization all the way to the final content. At 52Launch, we are experts at every step along the way and we are here to help you through the entire process. Got a great product idea? Reach ou...

Send us Fan Mail Join us for a special Halloween episode of the 52Launch Podcast! Paige and Jalen discuss some truly terrifying things that can happen in the world of product ideation. At 52Launch, we are experts at every step along the way and we are here to help you through even the spookiest times. Got a great product idea? Reach out to us at ideas@52launch.com, and let’s chat about bringing it...

Send us Fan Mail Join us for a deep dive into industrial design as we discuss the role of industrial designers, the focus on problem-solving over product creation, and the importance of honesty in design. Gain insights from industry experts in this thought-provoking podcast episode. Got a great product idea? Reach out to us at ideas@52launch.com , and let’s chat about bringing it to life! OUR SOCI...

Send us Fan Mail In this episode: Peter is chatting with IP expert and attorney Peter Lando about the right way to get your design patented—from early diligence to trademarking. Stick around until the end to learn what a patent gives you the right to do…and what it doesn’t. Don’t hesitate to comment below if there’s a guest or topic you’d like to see on the show. Got a great product idea? Reach ou...

Send us Fan Mail 🎙️ Welcome to Season 2 Episode 2! This episode is hosted by our Digital Marketing specialists, Sarah and Jalen! Brace yourself for insights, strategies, and a roadmap that takes you beyond the conventional limits of digital marketing. We're not just observers; we're architects of the digital landscape, shaping trends before they even emerge! Let us know if there’s any guests you’d...

Send us Fan Mail 🎙️ Welcome to Season 2 Kickoff! 🚀 In this episode, join us for a deep dive into the impact of holidays on businesses. Discover essential insights, strategies, and tips to navigate the holiday season successfully. If you're ready to boost your small business marketing game and make the most of the 2023 holiday season, you're in the right place! 🎄📈 Let us know if there’s any gues...

Send us Fan Mail In this episode: Dan & Peter sit down to discuss the importance of having confidence in your product idea and how to fund your dream. Support the show 🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch Listen to the Pitch to Product Podcast: Spotify : https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple : https://...

Send us Fan Mail In this episode: Peter & Alex sit down to discuss the importance of executing on content creation. Join us as we discuss the power of storytelling, effective planning, and mastering on content creation. 🔗 Learn more and book a free call with 52 Launch: https://bit.ly/BookCall52Launch Listen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR1...

Send us Fan Mail In this episode: Peter sits down with Doreen Raftery and discusses her product, KlockITGolf, which helps golfers perfect their swing, increase their consistency and improve their performance. Doreen came up with the idea for her product during the pandemic when just starting out in golf, and shares insight on her process along with details of our involvement in bringing her produc...