Pitch & Tell

What does it really take to build one of Arizona's premier luxury aesthetics practices? In this episode of Pitch & Tell , Robyn Patterson sits down with Holly Mueller , founder of Med 44 Arcadia , to talk about the journey from registered dietitian and nurse to building a concierge medical aesthetics practice known for natural results, exceptional patient care, and an unmatched client exp...

What do you do when life's greatest heartbreak becomes your calling? In this episode of Pitch & Tell, Robyn Patterson sits down with Chrisie Abramo, President of the Arizona Cancer Foundation for Children, to share the deeply personal story that inspired her life's work. After losing her daughter, Ava, to stage 4 neuroblastoma, Chrisie transformed unimaginable grief into a mission to...

What does it take to turn a passion for wine into a nationally recognized brand? In this episode of Pitch & Tell, Robyn Patterson sits down with Amy and Trevor, the founders of Wine Girl, to discuss the journey from a small wine bar concept in Scottsdale to a rapidly growing brand with locations in Scottsdale, Napa, and San Diego. The conversation covers: How they discovered the Scottsdale loc...

What does it take to build an award-winning restaurant that stands the test of time? In this episode of Pitch & Tell, host Robyn Patterson sits down with acclaimed Scottsdale chef and restaurateur Gio Osso, owner of Vertù Honest Craft and Pizzeria Virtù. From growing up in an Italian family where food was the center of everything to becoming a James Beard-nominated chef, Gio shares the experie...

Tatum Beck joins Pitch & Tell for an honest conversation about what it really takes to build a career as a full time influencer in today’s social media world. With more than 3 million followers across platforms and currently appearing on Fear Factor, Tatum opens up about the reality behind viral content, brand deals, PR relationships, online criticism, creator burnout, and the pressure of cons...

In this episode of Pitch & Tell , Robyn Patterson sits down with Stephanie Clark, Executive Vice President at Havas Red, for an inside look at how public relations has evolved from traditional media outreach into culture-driven storytelling powered by influencers, experiential marketing, podcasts, and digital media. Stephanie shares her journey from Arizona State’s Walter Cronkite School to he...

What does it take to turn a simple idea into one of Arizona’s most iconic destinations? In this episode of Pitch and Tell, Robyn Patterson sits down with Perry Rea, founder of Queen Creek Olive Mill, to break down how he built one of the largest olive oil producers in the country right here in Arizona. Perry shares the unexpected moment that sparked the idea, how a background in the automotive ind...

In this episode of Pitch and Tell, Robyn Patterson sits down with Mack Media Relations Account Manager Tori Karlic to break down how PR professionals actually view what’s happening in the news, on social media, and across pop culture. From reality TV drama to celebrity controversies, they talk through how these situations are handled behind the scenes and what brands and public figures get right a...

Welcome back to Pitch and Tell. In this episode, Robyn Patterson sits down with Megan Greenwood, founder of Greenwood Brewing, to talk about how she built her business from a home brew kit in her kitchen to a growing brand with a downtown Phoenix location and a second on the way. Megan shares her journey from engineering into entrepreneurship, how she carved out a unique position in a saturated ma...

In this episode of Pitch and Tell, Robyn Patterson sits down with one of Arizona’s most recognized restaurateurs, Chef Joey Maggiore. From growing up in the kitchen under his father to building concepts like Hash Kitchen, The Sicilian Butcher, and The Mexicano, Joey shares what it really takes to create restaurants that stand out, and stay relevant. This conversation goes beyond food. It’s about b...

Welcome to Pitch and Tell. In this first episode, we’re pulling back the curtain on the world of public relations and what actually happens behind the scenes. Host Robyn Patterson is joined by Erica Shipione, Senior Account Director at Mack Media, to talk about how they got into PR, how the industry has evolved, and why relationships still drive real results even in a world of AI and influencers....