Pillar Mindset

Bob's back — and the industry just proved him right. Pizza Hut sold for $2.7 billion. We saw it coming. #PillarMindset #RestaurantBusiness #QSR #RestaurantIndustry #Franchising #FoodAndPeople #RestaurantOperator #TexasRestaurant In this episode of Pillar Mindset, Bob Lozano sits down with John Zertuche for a no-filter industry rant. The QSR world is splitting into winners and losers — and the line...

Most people think buying a franchise guarantees success. They're wrong — and two operators who've lived both sides of the coin are here to prove it. #PillarMindset #FranchisingTruth #RestaurantBusiness #Franchising #SmallBusiness #TexasBusiness #RioGrandeValley In this episode of Pillar Mindset, Bob Lozano sits down at the Playbook Conference in Edinburg, TX alongside Milliy Chirino — founder of M...

#PillarMindset #RestaurantBusiness #TexasRestaurantAssociation In this episode of Pillar Mindset, Bob, Marcus, and John go deeper on the TRA conversation. We cover hospitality as a superpower, COVID's impact on the industry, why childcare now costs more than college, why In-N-Out's owner left California, swipe fees and the Visa-Mastercard monopoly, and why so many single unit operators still won't...

Running a family restaurant business is one of the hardest things you can do. Most fail within the first generation. The ones that survive? They have pillars, not just plans. In this episode of Life Currency, I break down the three pillars that built F&P Group: leadership, capability, and non-negotiables. We talk about business succession, why most second-generation operators fail, family busi...

We spent over $6,000 on sealed Burger King Pokémon Gold Card boxes from 1999. Midlife crisis or genius QSR move? This is about pop culture as a business multiplier: how scarcity, nostalgia, and cultural relevance drive traffic and build brands in the restaurant industry. In this episode of Pillar Mindset, I break down why pop culture matters in restaurants, how Burger King leveraged Pokémon to cre...

Think you can handle a food truck? Most operators can't. The "easy entry" narrative is BS... food trucks are harder than brick & mortar, require better skills, and crush 60% of owners in year one. In this episode of Pillar Mindset, I break down why food trucks demand more entrepreneurial grit than restaurants, the capital trap nobody warns you about, and what separates winners from the 60% who...

Is pizza really dead? The Wall Street Journal seems to think so, but I'm here to tell you why they got it completely wrong In this inaugural episode of Pillar Mindset, I break down the recent WSJ article claiming pizza is dead and explain why the pizza industry isn't dying—it's just going through some growing pains. Every industry has its challenges, and pizza is no exception. 🍕 Chapters 0:00 - I...