Pilates Business Podcast

Uncover the secrets to building lasting client relationships in the latest episode of the Pilates Business Podcast with Seran Glanfield! We discuss: 👂 The Power of Active Listening: Why it’s pivotal for forging meaningful connections and trust. 💌 Personalized Communication: Tailoring your messages authentically to show clients they’re valued. 📌 Five Quick Tips: Master the art of client nurturin...

Ready to turbocharge your fitness studio's success? This episode delves deep into how to boost your brand visibility and expand your client base with host Seran Glanfield We cover: Understanding Your Ideal Client: What if you could magnetize clients to your studio? I'm sharing tips on crafting marketing messages that resonate deeply with your potential clients. Mastering Online Presence:...

Gagan Ubhi, the inspiring owner of Sondr Studio in Nairobi, took a leap of faith and embarked on a journey to open a dynamic pilates studio in Kenya.  You'll hear about her transformation from city planner in Australia to Pilates studio owner, the challenges she overcame in certification and starting a new business in a different country, and the power of perseverance and passion that fueled...

In this episode of the Pilates Business podcast,  we dive deep into the world of Pilates studio branding and explore the essential steps to build a strong brand identity that sets your studio apart.  In this episode, we discuss: 🌟 The importance of embracing your studio's authenticity and how it can make you stand out in a crowded market. 🌟 Tips for crafting a visually appealing brand ident...

Shari Berkowitz is not just your average Pilates teacher. With her extensive knowledge and expertise, she has become a Pilates Teacher of Teachers, biomechanist, and ergonomist.  Shari's ability to bridge the gap between different styles of Pilates stems from her profound understanding of how the human body functions, how people learn, and how the apparatus works. Listen in to this episode an...

As a boutique fitness studio owner, the sustainability of your business depends upon high attendance numbers in all of the classes you offer on your schedule.  But many studio owners have been faced with classes that just don’t seem to fill up. And that can be a scary situation.  If you have ever found yourself with empty classes on your schedule, this is the episode for you. You will learn: ✨wha...

Ever wondered how a ballerina with a repetitive ankle injury found her way to becoming an icon in the Pilates industry? Join us as we chat with Alycea Ungaro, a published authority on fitness and wellness, a licensed physical therapist, and the owner of a successful Pilates teacher training program. Alycea shares her incredible journey, from discovering Pilates to being invited to teach a mat clas...

Feeling lost in the chaos of studio ownership? Join me, Seran Glanfield, as I reveal five crucial steps to help you stay organized, focused, and successful in your business.  We discuss the importance of setting clear goals and priorities, creating structure, and developing habits that will keep you on track. Don't miss this vital conversation about streamlining your studio business and achie...

I love to bring on teachers and studio owners who have been in the boutique fitness world for a long time and invite them to share their stories… mostly because… what we see online, or on social media is not the whole picture! Today I’m joined by Kira Lamb who will be sharing about her journey in the Pilates world, the many different opportunities she has had within our industry, how she stays ins...

Before they take their first session or make the decision to give your classes a try, new clients may have questions about your studio or the practice of Pilates.🤔  But here’s the thing. They may not bring them to your attention or they may not even know what questions to ask! Making your clients feel comfortable and safe is an important part of onboarding them into your studio community. As a st...

In this episode, we dive deep into the world of marketing automations and how they can supercharge your client retention. We'll explore the power of 2-way text communication to nurture your clients, best practices for setting up effective email automations, and the incredible amount of time automations can save you as a busy studio owner. Imagine effortlessly staying connected with your clien...

When you grow your studio business, you are going to have to hire teachers. 😎 👉After all, you can’t teach every class or session on the schedule, right? ❌This quickly leads to overwhelm, an undesirable work-life balance, and eventually, total burnout.  But this brings up a challenge for studio owners. Sometimes clients are hesitant to take a class with anyone other than the studio owner herself...

If you’ve ever considered adding retreats to your studio offerings, this is the episode for you.  🏖️Hosting a retreat is one of the most fun ways to generate revenue for your studio business and make connections with your clients that will last a lifetime.  In this episode of The Pilates Business Podcast, I had a conversation with Roman, owner of the multiple-location yoga studio, Gratitude Hot Yo...

☀️In the boutique fitness world, summer is a notoriously slow season, with class attendance, and revenue, taking a dip in otherwise thriving studio businesses.  In today’s episode of The Pilates Business Podcast, I’m going to share three key strategies for avoiding the summer slump so your business stays steady (or even growing!) throughout the summer season.  You’ll hear how to keep your summer r...

It’s no secret that finding talented and qualified teachers is a challenge… and for teachers finding work at a studio that supports you is not easy either… and the pandemic only made this age-old issue worse! But… PlankeApp is here to solve this! Listen and learn from Tricia Whitlock - PlankeApp co-founder on today’s episode where we talk about: How to hire and what to look for in your next teache...

Today’s episode is going to be a bit different from what you’re used to hearing from me…but it raises some really important topics that I think all of my listeners need to hear. 😲 Growing a studio business is not just about getting more profit! It’s also about enjoying life, balance and fulfillment. It’s about having a business that supports ALL of it.🙌  In this episode of The Pilates Business P...

The numbers on your books are nothing to be scared of! In today’s episode, I chat with Danielle Hayden CEO of Kickstart Accounting, about how data can empower you and your business. Tracking and understanding the data changes your mindset, says Danielle.  Once you can pin down your numbers, you can make tactical decisions regarding questions like: Am I ready to hire? … How much can I pay them … Ho...

Most studio owners know that they need to get their marketing message out to potential clients who have never been to their studio before. But some studio owners miss the mark on an equally (or arguably MORE) important group of clients: the ones you already have! In this episode of The Pilates Business Podcast, I’m going to help strike just the right balance between marketing efforts that attract...

Your scheduling software is more than a booking system - it’s a complete client management and communication and studio management system.  And we have more options than ever - so if you’re looking for software that is easy for you to build and grow your business - how do you decide which option is best for you? First - when choosing a studio management system, it is important to consider your bud...

💫Every studio business owner knows they need to market their studio via email. But not every studio owner knows how to get it right.  And here’s the thing: your email marketing is, by far, the best driver of revenue of ALL the marketing tactics you employ. 💰 💫In this episode, you will learn what you need to know to get this money-making part of marketing just right. As mentioned in this episode...

With growth often comes more management. But people management doesn’t have to be a headache.  With the right process, you are able to hire and train an incredible team of people inside your business to support you and your clients and your growth. Today, I’m joined by one of my Spring Three coaches, Katie Santos who is an HR expert to talk all about what you need to know about hiring a fantastic...

Many boutique fitness studio owners feel pressured to do ALL things social media but when you are already doing ALL the other things inside your business, you frankly do not have time for that! ❌ In this episode we are going to get clear on how much time you should be spending on social media. Spoiler Alert: it’s probably LESS time than you’re spending right now! 🤗 Listen in and you will learn:...

Referrals play a massive part in the growth of your client base and you probably already know that word of mouth is how many of your best clients find you But what if I told you there are ways you can supercharge your referral and get more of those great clients? Clients who stay and also send their friends over and over again! And - it doesn’t have to cost you anything… listen in and learn How to...

Your education in Pilates certainly taught you what you needed to know about the body and the method. But chances are, you didn’t receive many lessons on metrics and data measurement.  Make no mistake about it: when it comes to running a studio business, numbers matter. In this episode of the Pilates Business Podcast, we are diving into KPIs and OKRs.  You will learn: 📊What KPIs and OKRs are exac...

When you started your studio business, you probably were mostly focused on getting clients on the schedule. And rightly so - that is #1 priority And what sometimes happens, a little down the road, is that you find yourself in a place where you’re not sure what to do or where to focus next… and but you have a ton of ideas. Today, I’m joined by special guest Hunter Lowder and we’re talking about wha...