Pilates Business Podcast

In this episode, Seran sits down with Billy Hofacker, a successful author, professional martial artist, and host of the Your Fitness Money Coach Podcast.  They delve into the world of running a studio business and the journey of growing it while wearing multiple hats.  Billy shares his insights on creating a brand, simplifying operations, and the importance of financial management. If you're...

In this insightful episode of "The Pilates Business Podcast," host Seran Glanfield addresses a crucial challenge for studio owners: scaling your business without losing its unique essence. Seran dives into the importance of core values as the bedrock of your brand and how they can guide your growth strategy.  This episode is perfect for fitness studio owners struggling with the delicate...

In this episode of "The Pilates Business Podcast," host Seran Glanfield explores the pivotal role of client retention in the boutique fitness industry. Delving into the nuances of using data to foster customer loyalty, this episode is full of insights for studio owners seeking sustainable growth. It sheds light on how a deep understanding of studio management data can transform client ex...

In this episode of The Pilates Business Podcast, host Seran Glanfield unravels the secrets to effective lead generation.  You will gain tips on attracting quality leads, understanding your ideal client, leveraging social media, the power of partnerships, content marketing, and email campaign mastery.  Tune in to this episode to unlock the secrets of sustainable growth and community-building! Got a...

In this episode, host Seran Glanfield delves into the power of digital marketing for boutique fitness studios.  The episode covers the essence of digital marketing, harnessing social media and email marketing, understanding the importance of SEO and paid advertising, crafting compelling content, and finding your unique path in the digital world for studio success.  Got a question for Seran? Add it...

In the latest episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of fitness business scaling. Curtis Christopherson, the innovative mind behind WRKOUT and owner of Innovative Fitness, shares invaluable insights and strategies to help fitness studio owners thrive in a competitive industry.  Discover the importance of innovation, digital positioning, systems, and crea...

In this episode of The Pilates Business Podcast, we explore the vital secrets to client retention in boutique fitness studios.  Discover the key strategies to foster personalized client experiences, improve communication, and leverage time-saving tools.  Learn  the secrets to keeping your boutique fitness studio clients engaged and loyal - perfect for pilates, barre and yoga studio owners! Got a q...

Struggling to balance your studio business and life?  Look no further! In this episode of The Pilates Business Podcast, your host Seran Glanfield unravels the secrets of time management practices tailored for busy studio owners. Discover how to avoid burnout, gain efficiency, and create a profitable year for your boutique fitness studio business. Got a question for Seran? Add it here 👉 ~~~ GRAB Y...

In this episode of The Pilates Business Podcast, host Seran Glanfield delves into the world of Pilates studio branding.  This episode is a treasure trove of insights for studio owners seeking to distinguish their business in a competitive market. Seran explores the essence of branding beyond the visual identity, emphasizing the importance of a compelling brand story, consistent visual elements, an...

Are you ready to catapult your studio business into the future?  In this insightful episode, Seran Glanfield takes you on a transformative journey to explore the balance between success and personal well-being in studio businesses. She focuses on breaking free from the cycle of merely reacting to present issues and redirect our energies towards creating a clear vision for our business You will lea...

Discover a fresh approach to tackling business challenges with renowned business strategist Jessica Lackey.  Explore the 'Five Why’s' method to uncover the root causes of your studio business hurdles, learn how to identify the right problems for your unique situation, and leverage your unique talents for growth.  Plus, gain insights into setting realistic goals and the importance of ongo...

In this episode, we're diving deep into a topic that's crucial for studio owners like you - how to tap into the next generation of movement practitioners! Millennials and Gen-z’ers are reshaping consumer interactions! In this episode, I’ll explore  How to connect with this tech-savvy generation.  Why millennials and Gen-Z’s are the prize catch How authenticity is your key to success The...

As studio owners, we're passionate about movement, health, and transforming lives through our practice. But, to make that passion sustainable, we must also be financially savvy. The choices we make regarding pricing, investments, and budgeting directly influence our studio's ability to thrive. It's not just about revenue; it's about creating a business that supports your dreams...

In today's episode, I explore the SWOT Analysis—a foundational strategy tool that can revolutionize your studio business.  Unpacking Strengths, Weaknesses, Opportunities, and Threats, this episode provides actionable insights tailored for studio owners in the wellness industry.  Whether you're a veteran or new to the game, tune in to learn how to leverage your strengths, address weakness...

Ready to take your digital marketing game to the next level? This episode is your go-to guide.  Joined by digital marketing expert Ana Katz, we delve deep into the realm of Facebook and Instagram ads, specifically tailored for studio owners.  Learn the ins and outs of video view campaigns, the importance of lead generation, and why follow-through is just as crucial as lead acquisition.  Ana also s...

Ready to transform your boutique fitness studio business into a thriving, profitable business? The secret to success lies in mastering your craft, but that's just the beginning.  Running a lucrative business requires more than just a concept and passion; it needs structure, systems, and strategies tailored specifically for you!✨ This episode provides a treasure trove of insights- listen as I...

In today's digital landscape, your fitness studio's website is more than just a virtual storefront—it's a 24/7 salesperson, a reflection of your brand, and a community hub for your clients.  In this insightful episode, we dive deep into the essentials of creating a website that not only attracts but also retains your ideal clients.  Discover how to harmonize your brand's visual...

Ever wondered how tech can elevate your client experience and grow your boutique fitness studio business? Jan from GetLivelyNow joins me, Seran Glanfield,  to share her journey and insights on making the switch between studio management software (your booking system!). 🔄 Software Switch - get practical advice on managing software transitions, leveraging automated tools for efficiency, and innovat...

Have you ever wondered why some Pilates studios thrive while others struggle? Could it be due to the quality of the instructors, location of the studio, or the pricing?  Interestingly, it's none of the above.  It all boils down to client retention! In this episode I dive headfirst into the nitty-gritty of developing result-oriented retention strategies.  Personalized experiences, fostering co...

Owning a studio is a rewarding yet challenging journey, and it's easy to lose that initial spark amidst the daily grind. So, how do you keep the fire alive? How do you stay motivated, creative, and, most importantly, inspired? Inspiration is so important - it is what fuels innovation, keeps you resilient through challenges, and makes the journey not just profitable but also deeply fulfilling....

If you're frustrated with posting on social media but not seeing engagement or client conversion, this episode is your roadmap to success.  I dive deep into strategies for converting passive scrollers into active followers and eventually, paying clients for your boutique fitness studio. Episode Highlights include: How to Turn Scrollers into Followers Planning for Success Why Content Diversifi...

In the latest episode of the Pilates Business Podcast, I'm sharing with you a conversation with Donna Fisher, a game-changer in the wellness industry and the successful owner of FBH Wellness, a holistic wellness hub based in Dallas, Texas. This episode is a must-listen for Pilates studio owners who aim to expand their brand and services beyond 1:1 sessions and classes. Donna shares her person...

Struggling with pricing in your fitness studio? Think slashing prices is the only way to lure in more clients? Think again! In today's eye-opening episode, I discuss popular pricing myths (including the one  about being the cheapest in town) and share with you how focusing on value and differentiation can give you that edge in the competitive fitness market. 🏋️‍♀️🎯 We discuss: 💪 Why competi...

Dive into this game-changing episode of the podcast, featuring Chris, founder of The Sales Arms 🏋️‍♀️ In this episode, we discuss: 🚀 Skyrocketing Membership Rates: How Chris increased membership by 500% and monthly revenues by $65,000 in just one year. 🤝 Emotional Connection: It's not just about sales; it's about connecting emotionally with potential members which can be a game-changer...

Want to create a space that your clients find hard to resist?  Your studio is unique - so don't let it feel like just another room! Turn your space into a thriving community hub!  In this value-packed episode, we're diving deep into the little-known secrets that can transform your studio into a sanctuary for well-being and genuine human connection. You'll discover the importance of...