Pilates Business Podcast

Is your Pilates studio stuck in a seasonal cycle of feast or famine? Do your classes fill up in January only to empty out by summer or the holidays? In this episode of The Pilates Business Podcast , host Seran Glanfield shares exactly how successful studio owners flatten the seasonal revenue curve and maintain steady income all year long—without resorting to frantic discounts or burnout-level hust...

In this power-packed episode of The Pilates Business Podcast , host Seran Glanfield dives deep into the five essential traits that distinguish thriving, confident studio owners from those stuck in a cycle of burnout and overwhelm. These aren’t surface-level tips—they’re the mindset shifts and leadership qualities that drive sustainable growth, financial freedom, and a more balanced life in your Pi...

In this eye-opening episode of The Pilates Business Podcast , host Seran Glanfield pulls back the curtain on one of the most avoided—but essential—topics in boutique fitness businesses: finances. If you’ve ever felt stressed looking at your revenue or unsure if you’re even paying yourself enough, you’re not alone. Seran dives into the financial foundations every studio owner needs to feel confiden...

 In this episode of The Pilates Business Podcast , host Seran Glanfield tackles a hot topic for boutique fitness studio owners: late cancel and no-show fees . If you've ever felt awkward charging these fees — especially to your loyal clients — you’re not alone! With cancellation policies now becoming the norm in the industry, how you structure and communicate yours can make a huge difference...

In this insightful episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most powerful (yet often overlooked) marketing tools for boutique fitness studios: client reviews and testimonials. If you've ever felt like you're shouting into the marketing void, wondering why your efforts aren't converting or why retention feels so elusive — this...

In this inspiring episode of The Pilates Business Podcast , host Seran Glanfield sits down with Olivia Bioni—nationally certified Pilates teacher, educator, podcaster, and now author of The Pilates Teacher's Manual .  Olivia shares how mentorship, storytelling, and authentic connection can help Pilates instructors and studio owners reignite their passion and build sustainable, thriving career...

In this episode of The Pilates Business Podcast , host Seran Glanfield uncovers one of the biggest myths in boutique fitness marketing: that happy clients will naturally refer their friends. While word-of-mouth is the holy grail of marketing for Pilates and boutique fitness studios, relying on "hope" alone isn’t a strategy. Seran breaks down the real reasons referral programs often flop...

On this episode of The Pilates Business Podcast, host Seran Glanfield sits down with former Division I athlete and tech founder Tessa Thomas of Pipeline Solutions to uncover the powerful (and often overlooked) data that drives growth in boutique fitness businesses.  Tessa shares the insider strategies used by top-performing studios to streamline operations, boost client retention, and finally take...

In this powerful episode of The Pilates Business Podcast, host Seran Glanfield challenges the traditional time management talk and dives deep into how studio owners can regain control of their time and energy. Instead of chasing productivity hacks and color-coded calendars, Seran explores the rhythms of life and business and how to align your schedule with what truly matters.  From the burnout tha...

 In this episode of The Pilates Business Podcast , host Seran Glanfield sits down with Daniel Kosmala from Uscreen to break down exactly what it takes to create a successful video-on-demand platform in 2025. If you've ever dreamed of turning your classes into a scalable online offer—but got stuck on where to start—this one's for you. Daniel shares expert insights from working with thousa...

In this powerful episode of The Pilates Business Podcast , host Seran Glanfield is joined by digital marketing strategist and certified StoryBrand guide, Jennifer Orechwa of Salt Marketing, to tackle one of the biggest frustrations boutique fitness studio owners face: why your marketing efforts aren't converting. If you’ve ever felt like you're doing all the things — posting on Instagram...

In this thought-provoking episode of The Pilates Business Podcast , host Seran Glanfield tackles a sneaky but powerful force that may be silently sabotaging your success — your mindset. 🧠✨ While strategy, systems, and staff often steal the spotlight, Seran explains why the real transformation happens between your ears . Drawing on her experience working with hundreds of boutique fitness studio o...

 In this episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most misunderstood parts of running a boutique fitness business — sales. If the very idea of “selling” makes you cringe or feel like you're turning into a pushy salesperson, you're not alone. But what if sales didn’t have to feel slimy or awkward at all? Seran breaks down how to co...

 In this episode of The Pilates Business Podcast , host Seran Glanfield shares a game-changing perspective for boutique fitness studio owners who feel buried under admin, burned out by constant decision-making, or just plain overwhelmed by the daily grind. If your studio feels like it’s held together with duct tape and your to-do list never ends, this episode is your permission slip to breathe—and...

 In this episode of The Pilates Business Podcast , host Seran Glanfield shares a wildly underutilized strategy that can take the pressure off your marketing efforts: strategic local collaborations. If you’re tired of constantly posting on Instagram and praying for new leads, this episode will be a breath of fresh air. Seran reveals how partnering with local businesses—think skincare studios, coffe...

Running a studio often means wearing all the hats - teaching, managing, scheduling, and handling emails. But if you're stuck in this cycle and feeling overwhelmed, it’s time for a shift. In this episode of The Pilates Business Podcast , host Seran Glanfield shares how to transition from an overworked instructor to a confident studio CEO. You’ll learn:  ✔ The mindset shifts that will help you...

If you're in the Pilates world, you've likely heard of Gratz Pilates—the gold standard for classical Pilates equipment. But what happens when someone from the tech and gaming industry takes the reins of this iconic brand? In this special guest episode of The Pilates Business Podcast , host Seran Glanfield welcomes John Riccitello, co-owner of Gratz Pilates, who, along with his wife Eliza...

Relying on word-of-mouth and the occasional social media post to bring in new clients? That’s not a strategy-it’s a gamble. In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the essential topic of lead generation and why it’s the key to consistent, sustainable growth for your boutique fitness studio. Listen in as Seran uncovers: ✅ The biggest mistakes studio owners...

In this episode of The Pilates Business Podcast , host Seran Glanfield takes a deep dive into one of the most emotionally charged — and strategically vital — areas of running a boutique fitness studio: pricing.  Seran explores how your pricing strategy does far more than cover expenses — it sends a powerful message about your studio’s value, brand positioning, and the level of service you provide....

Your digital presence can make or break your Pilates business—but how do you ensure you're showing up in the right way online? In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Anastasiya Goers, founder of Pilates Bridge and a digital marketing expert specializing in the Pilates industry. Together, they unpack the must-know digital marketing strategies for s...

The Secret to Retaining Clients & Growing Your Studio In this episode of The Pilates Business Podcast , host Seran Glanfield dives deep into a crucial yet often overlooked aspect of studio success - understanding and optimizing your client journey. While many studio owners focus on getting new clients through the door, what truly builds a thriving, sustainable business is what happens next. Se...

Do you ever feel like you're just throwing spaghetti at the wall when it comes to growing your studio? Maybe you've tried tweaking your pricing, running promotions, or ramping up your social media, yet you're still not seeing the results you want. The truth is - what works for one studio won’t necessarily work for yours. In this episode of The Pilates Business Podcast , host Seran G...

Are you focused on bringing in new clients but struggling to see real growth in your studio? The secret to long-term success isn’t just about attracting new clients—it’s about keeping the ones you already have. In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into client retention and shares simple, effective strategies to turn first-time visitors into loyal, long-t...

The Lies Holding You Back from Studio Growth (And How to Break Free) On this episode of The Pilates Business Podcast , host Seran Glanfield tackles the sneaky lies boutique fitness studio owners tell themselves—lies that keep them stuck, overwhelmed, and hesitant to take the next steps toward growth. Seran identifies the five most common excuses studio owners make, from waiting for the “perfect ti...

The Power Duo for Studio Success: Accountability and Consistency In this episode of The Pilates Business Podcast , Seran Glanfield unpacks the two essential elements that separate thriving studio owners from those stuck in overwhelm: accountability and consistency. As a seasoned business coach for boutique fitness studios, Seran shares why simply having great ideas isn't enough and offers act...