Physical Therapy Private Practice: Secrets of the Top 10%

This week we're talking about social media and internal marketing best practices. After PPS, one of the hot topics was marketing and how to get new patients without going out knocking on doors. I brought in our marketing director, Heidi Schmidt, to talk social media and internal marketing best practices. Here's your guide to acquire, retain and manage patients effectively -  Marketing Strategies T...

Most PT owners will discover that throwing more time and effort at their problems is not the most effective way to reach a resolution. It's in the sequence of steps that actually need to be taken based one's knowledge and experiences based off their past results that will provide the greatest resolution. Check out our  NEW Packages & Pricing  in MEG Academy!   Are you ready for growth? Request you...

Knowing what it takes to properly communicate your message with your staff will allow for you to be better understood and gain more group agreement. It's usually an out reality point on behalf of the therapists that makes these conversations seem like they are so difficult and then when you add to it the fact that the approach may be off and or the message you want to get across is not the one the...

Knowing what it takes to protect your practice and yourself and liability is serious business today. So many PT owners are unaware of the risks they are taking by not having a practice assessment by a cybersecurity expert.   Even after that we need to have an on-going plan to remain compliant with the HIPAA regulations and Cybersecurity laws. The penalties and risks of a breach are very real for a...

Success by one definition is " The accomplishment of an aim or purpose. "   The secret to success is GIVING . I believe All successful people focus more on what they ' re giving than what they are getting .  In reality what you find is that givers attract more abundance than takers. How does this apply to us in private practice? I believe it applies more to us than many other professions because w...

One of the frustrations of being a practice owner today is finding the right way to clear up the confusions surrounding proper charging and coding for our therapists. It starts with college instructors at our PT schools across America misrepresenting how to properly charge and code without the drama and fear.  With a good education, you can build a team approach for the successful abundance of car...

If your practice is not where you like it to be and if you are not living the life you had in mind for yourself as a practice owner, I want you to know there is something you can do about it. If you are currently working for someone else and know in your gut and heart that you can do more and be more fulfilled running your own practice but have yet to take action you must know there is a reason wh...

One of the frustrations of being a practice owner is riding the ups and downs of the weekly New patients coming into your office. I used to be the effect of the weekly new patient number in terms of how it affected my mood and my enthusiasm for my practice. When the new patient numbers were high I always had some pep in my step and became much more creative as an owner toward expanding my practice...

One of the greatest frustrations of being a practice owner is working with staff who lack accountability. Meaning, they failed to do what they know is expected of them or they fail to follow through with what they say they are going to do. In both of these instances, the employee clearly knows and fully understands that it is their responsibility to complete a particular task, and yet chooses to n...

Whether you're wanting to start your own private practice or you're looking to open your second office there is some vitally important information I would like to share with you. Both of these are situations that would be new experiences for you. Both of which you will have a substantial investment of time and money in. Having a coach/mentor to guide you through the process and protect you from th...

Listening to what other owners have been wrestling with around the country brings to light our common struggles. As a private practice owner we are never alone in terms of the challenges we face and the problems and solutions we must learn to implement. Therefore, we have a greater chance for success by learning from those who have march through this jungle of practice management before us. In thi...

Maybe it was idea of being your own boss or the idea of practicing the way you wanted that sparked your interest in going into private practice. Most likely what quickly followed was the desire to be better off financially or have more free time to spend with your family. Whatever it was that empowered you to take the leap into private practice chances are you were not fully prepared for the chall...

It has long been a mystery among PT owners as to how and where to get new patients. I have claimed for many moons that I can get more new patients as easy as turning a faucet on or off. All it takes is that PR personality and knowing that this is a marathon, not a sprint. You and your staff must be dedicated to putting in the work necessary to get the number of new patients you want. Are you ready...

There are now valid reasons to consider changing your business model in order to react to the present-day market and future of PT private practice in your geographical area. There are no Blockbusters stores around anymore and that's because they ignored what was happening when it was happening and fell behind the industry and as a result went out of business. Don't fall behind in your area and wai...

Depending on what state you're practicing in, you could face some real challenges when trying to get the insurance contracts you need and want in order to service the people in your community. Whether we like it or not, the overwhelming majority of our patients are paying a handsome sum for their insurance coverage. This means the overwhelming majority of the people within your community will cont...

Depending on what state you're practicing in, you could face some real challenges when trying to get the insurance contracts you need and want in order to service the people in your community. Whether we like it or not, the overwhelming majority of our patients are paying a handsome sum for their insurance coverage. This means the overwhelming majority of the people within your community will cont...

All too often we have been feed false data like the patient is always right, or never show your emotions with your staff. We try to please everybody and in the end we wind up frustrated with ourselves. It's a new world out there with more informed people and a disastrous health care system. We need to be aware of the staff training that is needed in order to make a positive change.  

You need to consider the type of practice you have in terms of the patient public you are servicing and the employment market you are reaching. There is not a one-size-fits-all solution for every type of practice out there today. However, there are some real factors you need to consider when selecting your compensation package if you want it to contribute to the company culture you're trying to de...

Based on what I have observed there is a lot of misinformation being passed along from others interpretation of how one is to appropriately charge and code for a therapy session when those other people have not taken the time to research the topic. As a result, far too many new grads are spending more time worrying about getting into trouble and losing their license due to fraudulent charging than...

As a PT practice owner, many think it's going to be something that it's not. No matter how good things are going it's going to be hard and when things are not going well it's going to be harder. It's the responsibility we all have as owners to gain the presence of mind and skills on how to succeed in overcoming these challenges. No matter what you are going to be faced with them so ask yourself ar...

This week we interview an awesome member of our Billing team, Stacey, who is an Account Control Manager. Stacey discusses her role in servicing physical therapy private practices as well as the changes in Medicare. Tune in for some powerful tips and tools regarding billing & collections and insurance coverage in private practice. 

Having the best company group culture that is full of upbeat, energetic, productive staff members who enjoy their job and the people they work with is what every owner wants for their practice.  How to get there is a topic for many books and lectures. I have found a method that has worked well for me and many of my clients over the years and it starts with us being true to our intentions as to why...

It seems everyone I meet today has lost their mind in a sea of rationalization and justification for the most outrageous behaviors from their staff. I get that it is human nature to try and make sanity out of insanity but when you do that you are committing a big mistake. A mistake that doesn't only affect you but your staff, patients, and your family. Learn how to approach and resolve staff issue...

Offering the right bonus structure and/or incentive program can make all the difference in the world to your staff and your practice.  The funny thing is I have found there is not a one-size-fits-all approach to optimizing the performance of your staff because depending on where you are practicing in the country people value different things. As owners, we need to pay attention to the needs and wa...

Revolutionizing Physical Therapy private practice must start with environment first. It will then lead into the proper structure which will attract the right personnel so that you have who you need to help you implement the best systems of operations. So many owners know what they don't want and they can often articulate what's less than ideal in their practice but they don't have the solutions ne...