Physical Therapy Private Practice: Secrets of the Top 10%

If you're wondering when you should open your first practice, the answer is now. Now is the best time. Why? Well, the fourth quarter is a great time to get the ball rolling because quarter 2 is when most areas around the nation have the greatest upswing. Plus, when you have the mindset to jump in, just go for it. Your purpose and your value is measured by your ability to follow-through. Keep those...

This week, we're chatting with Heidi Jannenga, PT, DPT – co-founder and president of WebPT . She's talking with Brian about changes in the Physical Therapy industry and challenges that outpatient rehabilitation therapists face and why understanding the regulatory changes is so important. Brian and Heidi also talk about how owners can remain competitive in private practice as well as why being forw...

As you know, if you've been listening to our podcast for a while, you know that one of our main purposes is to enhance and support the APTA/PPS to bring about more positive change for the wellbeing of our profession. This week, we're talking with a special guest discussing how (and why) you should get involved with PPS/APTA. Cristina Faucheux, PT is vice president/co-owner of Moreau Physical Thera...

Do you know the cost of doing business? If you don't, you are the effect of what you don't know. No, you didn't go to finance school, but the finance lines are still the most important division in your practice. By knowing the cost of doing business we mean, the profit margins, the cost per visit, etc… This week Jon Repka from Paro is joining us to talk about finance lines and about what you don't...

This week we're talking with three leading women in private practice. Jacqui Broering, PT, MPT, owner of Performance Physical Therapy in Ohio; Jennifer Schneiders, PT owner of Outbound Physical Therapy in Jefferson City, MO; and Angie McGilvrey, PT owner of Apex Physical Therapy in Fort Myers, Florida.  We were thrilled to chat with these three incredible owners to round out our women in business...

This week we're talking about what is going on with these routine cuts in reimbursement against our profession as physical therapists. Take a non-bias view of our political climate and you can see, clear as day, that many are set on government-run universal health care. According to the Advisory Board – an organization of 350 health care professionals with a network of 4,400 members – health care...

How did I come up with the four keys to private practice success? Well, after hitting rock bottom in my own practice, I invested in becoming the best owner that I could be by learning everything I needed to know. This led me to consulting where I learned, after working with hundreds of practices, that there was a sequence to follow and key elements that needed to be in place to be successful. The...

This week, we're having a chat about women in business – part two of our three part series of women in physical therapy. Brian touched on this topic recently, but we wanted to bring in the women who inspired the original podcast. We brought on three executives from our team, Denise Muncie, CEO; Abby Keyton, DPT, Director of Remote Management Services; Nicole Walzcak, PT, Chief Development Officer...

I learned long ago that the more knowledge I had, the better able I was to control those things that challenged me in life. The more "in control" I was, the less I got knocked around and became the effect of others or my environment. Think about how you feel being a passenger in a car versus being the driver of that car. You're likely most comfortable holding onto the steering wheel. I am and I be...

Recently in a webinar, I was asked the question: "How do I get my clinicians to be more efficient when I already have a bonus system and none of them ever make bonus?" I get that problem. But maybe there's other listeners who are struggling with this as well? Are you looking to increase the clinical effectiveness/efficiency of your staff?  Learn about our game and key strategies in this week's pod...

How much time do you need for an effective marketing campaign for your new office? This week, Brian is giving his top 3 actions to market a new practice that will yield the greatest return on investment of time (and money). You want to make an impression that is effective but not salesy. You want actions that are effective for the market demographic, the specialities you're offering in your clinic...

Earlier this week in a meeting with my management team, I was looking at the Zoom screen and noticed how I'm surrounded by such accomplished, talented women. I mentioned this to them and how I felt that this was such a positive advantage for our company. We started talking about the US Women's National Soccer team and realized it's about having a platform. That's how change gets started. This is a...

A few clients have recently been asking us about Search Engine Optimization (SEO) we decided to do a podcast chatting about the basics. SEO – search engine optimization – is all about how your clinic gets found online. Think about how you last searched for a specialist or a restaurant. You likely searched for "Best XYZ near me," right? This is local search. So, even though you may have a solid lis...

It doesn't take long before you hear a label tossed around within any group or profession these days.   Labels lead to subdivisions which per the definition of the word itself results in dividing us.  For those of us who have gone from employee to employer, it's a bit unfair that we have to contend with new grads who have been given the impression from academia that it's "buyer beware" when accept...

Have you ever trusted someone only to find out that they never had your best interests in mind? Did this result in you feeling as if you had been taken advantage of?   The definition of betrayal is the violation of a person's trust or confidence. These experiences can stack up and have long-lasting effects on you, oftentimes altering who you are and how you trust others. This operating basis  can...

No matter where you are, who you are, or what it is you want to do – you can have it all. All you need to know is your purpose, and have a 100% commitment to persevere. The biggest characteristic that leverages you for success is the beingness. However, in order to execute successfully you have to have the knowledge and the actual doingness to succeed. The most common and biggest barrier to everyo...

A lot has been said about what it takes to be a great executive. Too often, the most important key element gets overlooked. I believe this is the element of having some expertise in the area that you oversee. In order to execute effectively, you must have an equal balance between knowledge and experience. Expertise in any field or area has been said to be made up from one's knowledge and experienc...

Leadership skills are not something that I believe most of us a born with. Therefore, I truly believe that they need to be developed.  Some of us may have been fortunate to grow up with a parent or grandparent who exhibited leadership skills for us to model, thus giving some a more natural ability to lead groups than others. Either way, true leadership comes from training and experience. Drilling...

Every physical therapy practice owner has most likely been lead to this point in their career by a burning passion to own their own practice because it is part of their vision to treat patients in the manner in which they agree with professionally. Unfortunately, not all practice owners I've met can say that. Some owners went into private practice because of an offer they couldn't refuse. Others s...

Being the best at anything takes commitment  to one's purpose,  the ability to  confront  what is in front of you, and  the  toughness to remain dedicated regardless of the obstacles you will have to face. For many of us, failure in these areas is self-induced and the rest are  simply other consideration s that we went along with.  In th is episode, I want to address  YOU  as the key element in th...

As I started planning out this week's episode, I wondered if in my 28 years of physical therapy and Practice Management experience, have I ever specifically targeted trying to hire a veteran physical therapist for any of my offices? After thinking about this for a while, not once did I actively recruit a veteran therapist. Here I am, a veteran therapist myself; there's nothing wrong with me nor do...

I believe that if you're a high-quality practice owner, one of the priority  areas of your concern  w i ll be how to create that ideal c ompany culture, much like a baker who is constantly focusing on how to make that ideal pie by working with only the best ingredients. The  same thing goes for the physical therapy practice owner who is only looking to hire, train, and retain the best most highly...

There are three types of clinicians. These clinicians are categorized based on experience: New grad, the advanced therapist, and the veteran therapist. Today we're focusing on the new grad. The new grad is defined as a physical therapist who is 1-3 years out of school. They come out of school still high on the learning and high on the mentoring curve and are really focused on wanting to become the...

There is a lot of noise in the digital marketing space. It's going to take 7 touches from your physical therapy practice for people to remember your brand. While many practice owners we talk to know the importance of marketing and know the concept of marketing is important, they lack the management of marketing to really be successful. Meaning, the lack of accountability and management over this a...

Have you ever felt like you were walking on eggshells around your staff? Or, maybe you felt like you needed  to think  twice about what you  wanted to say to a staff  member for fear of  upset ting them, or worse that they might quit? These are all symptoms of a bigger problem. They show a lack of leadership and  lack of  confront. There are only two ways you can be and only one of them can exist...