Phorest Software
PhorestFM: Building a Stronger Industry, Together
The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward. The PhorestFM podcast celebrates innovative ideas, methods, and perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education...
Author
Phorest Software
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Podcast website
Latest episode
Jul 6, 2026
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Episodes
Stefania Rossi & Kelly Shaw on Dreaming Big, Acting Bold and Redefining Success (Rerun) 02.08.2024 1:01:00
[292] What happens when a successful corporate executive chances everything on a failing beauty salon? What happens when you reach the point of no return, when you know things have to change? Stefania Rossi ( @stefaniarossirecruitment ) and Kelly Shaw's ( @kellyshawme ) journeys are tales of bold decisions and transformative leadership. In this episode, learn more about their motivations, the crit...
Nina L. Kovner on Overcoming Codependency: Building Stronger Leadership and Healthier Boundaries (Rerun, Part 2) 07.06.2024 37:31
[291] Do you tend to avoid tough conversations or feel like you're walking on eggshells, over-explaining and justifying everything? Are you feeling resentful or passive-aggressive? If you're a people-pleaser, an empath, or a joy seeker, this 90-minutes-part-rerun-part-new episode unpacks the damaging effects of codependency patterns on leadership and team dynamics, discusses the critical role of s...
Nina L. Kovner on Overcoming Codependency: Building Stronger Leadership and Healthier Boundaries (Rerun, Part 1) 07.06.2024 53:00
[290] Do you tend to avoid tough conversations or feel like you're walking on eggshells, over-explaining and justifying everything? Are you feeling resentful or passive-aggressive? If you're a people-pleaser, an empath, or a joy seeker, this 90-minutes-part-rerun-part-new episode unpacks the damaging effects of codependency patterns on leadership and team dynamics, discusses the critical role of s...
James Parnell on Conscious Productivity: Rethinking Time, Energy and Fulfillment (Rerun, Part 2) 04.06.2024 42:27
Productivity isn't just about finding more time; it's about better allocating the time we have. In part two of this episode with James Parnell, Founder of the Wellbeing Gym, we explore ways to leverage neuroscience and circadian rhythms for enhanced alertness, deep thinking and, ultimately, a more fulfilling life away from the concept of "Total Work". Parts of this conversation with James Parnell...
James Parnell on Conscious Productivity: Rethinking Time, Energy and Fulfillment (Rerun, Part 1) 04.06.2024 49:04
Making meaningful progress towards goals shouldn't come at the expense of living a fulfilling life. And yet, far too often, we find ourselves stressing over how there are never enough hours in the day. Either that, or we succumb to the endless cycle of procrastination. What if there was a way to unlock your true productive potential without sacrificing your wellbeing? In part one of this episode,...
Katie Godfrey on Franchising as a Strategy for Growth (Rerun) 29.05.2024 29:10
Through a candid conversation highlighting some of the complexities of growing a business in the salon industry, discover why franchising might be the growth strategy you need. Contrasting the traditional method of opening multiple locations with real-life examples and Katie's own experiences, this episode rerun digs into the specifics of what makes a business franchise-ready, from having an auton...
Erin Raber on Pin-Up Curls’ Transformative Journey From Slow to Flywheel Growth (Rerun) 18.03.2024 45:30
[286] In this episode rerun, salon owner & educator Erin Raber (@theculturecurl) walks us through the evolution of her salon's brand identity, how she redefined her marketing strategy to attract her ideal clientele and the clarity that comes with a focused marketing vision. Pin-Up Curls' transformative journey from slow to flywheel growth is a powerful reminder of the importance of embracing...
Katie Lowndes & Rowena Doyle on Boosting Retail Sales with Salon Events & Visual Merchandising (Rerun) 14.03.2024 1:03:24
[285] How might we increase salon retail sales outside of the often go-to opportunities that are upselling clients while they're in the chair and building an online store? From strategies for creating events that don't just charm but convert to finessing product placement through visual merchandising, we explore an array of techniques to not only captivate clients' attention but also significantly...
David Barnett on Charging What You’re Worth (Rerun) 11.03.2024 32:16
[284] Ever wonder why some salons can charge the big bucks while others struggle to make ends meet? This episode rerun, featuring salon industry coach David Barnett (High Performance Stylist), is a goldmine for owners looking to nail their pricing strategies. We discuss the elusive balance between cost and value, break down how understanding your break-even point can lead to a thriving, profitable...
Hellen Ward on Using KPI Data to Assess Staff Performance (Rerun) 07.03.2024 41:56
[283] Although numbers can provide valuable insights into an employee's performance, relying solely on figures can be misleading. Without context, numbers are just numbers. In this episode rerun, hear Hellen Ward (@hellenward) , industry-renowned hair and beauty consultant and co-founder of Richard Ward Hair and Metrospa, discuss the power of a lean KPI approach, the importance of team ownership o...
Michael Yost, Dennis Gullo & Neil Ducoff on Purposeful Leadership and Planning Profit by Design (Rerun) 04.03.2024 1:02:55
[282] For thirty years, Strategies has set the paradigm for what it means to build a true "Team-Based" salon, spa, medspa, barbershop, or lash studio. They have helped thousands of owners transition from being reactionary and fearful to confident and thriving business leaders. In this 2-in-1 episode rerun, you'll first hear Michael Yost (President) and Dennis Gullo (Certified Coach) share a "road...
Sonia Magnier on Making Wellbeing a Priority, a Leader's Duty of Care (Rerun) 29.02.2024 32:26
[281] Employees all over the world are craving better wellbeing, making it a non-negotiable for businesses to tend to. In this episode rerun, you'll hear Life & Business Wellbeing Coach Sonia Magnier's (@soulfully_sonia) take on how wellbeing and wellness play into how we show up at work, how energy doesn't lie, the importance of holding space for one another, how we "should" on ourselves wa...
Britt Seva on Balancing Vulnerability and Self-Disclosure on Social Media (Rerun) 26.02.2024 48:18
[280] Consumers are looking for two-way dialogues and relationships with brands. Still, scaling real-life relationship qualities within vast online communities remains full of complexity. Through the storytelling of personal experiences, this discussion with industry-renowned expert business coach Britt Seva (@brittseva) explores the essence of authenticity, vulnerability, the delicate equilibrium...
Live From the Salon Owners Summit 2024 With Nina Tulio 23.02.2024 17:30
Nina Tulio — industry-leading salon mentor — joins podcast host Alex Bélisle-Springer on the day before her keynote at the Salon Owners Summit 2024, which was all about the highs and lows of her career and the five steps leaders need to take to move from a fearful mindset to a confident mindset. Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tickets Learn m...
Live From the Salon Owners Summit 2024 With Tom Bentley-Taylor 22.02.2024 13:51
Vish, the cutting-edge colour management software, was back as an event partner for the Salon Owners Summit 2024, showcasing how salons can revolutionize colour services in their salon and exhibiting their incredible technology. In this Live From... bonus episode, Tom Bentley-Taylor — Managing Director EMEA (Europe, Middle East & Africa) at Vish — joins podcast host Alex Bélisle-Springer to di...
Live From the Salon Owners Summit 2024 With Fry Taylor 21.02.2024 13:55
Fry Taylor — Co-founder and GM of The Green Salon Collective — joins podcast host Alex Bélisle-Springer for a long overdue catch-up ahead of his Salon Owners Summit workshop with Professor Denise Baden on some of the latest solutions coming out of innovative research and organisations for greener salon practices. Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.c...
Live From the Salon Owners Summit 2024 With David Meade 20.02.2024 16:04
David Meade — award-winning researcher and renowned organisational facilitator, business coach and broadcaster — joins podcast host Alex Bélisle-Springer to share his thoughts on the Salon Owners Summit 2024 event and discuss some of the actionable changes he spoke about on stage in regard to transforming the way we think, act and behave in business and life. Get your tickets to the next Salon Own...
Between Alienation and Belonging: Ronan Perceval in Conversation With Alex Bélisle-Springer 19.02.2024 1:05:03
[278] Few introverts can claim to have made a name for themselves by facilitating over 250 podcast conversations, but Alex Bélisle-Springer (@a.belspring) is not your typical introvert. As the Global Content Education Lead at Phorest and resident host of the PhorestFM podcast, Alex has made inspiring contributions to the salon community over the past seven years, resulting in various speaking oppo...
Between Alienation and Belonging: Quickfire Questions (Bonus) 19.02.2024 20:42
[279] We all have stories to share. Some shape or empower us, and others change our lives — but if there's one thing Alex Belisle-Springer (@a.belspring) has learned from nearly a decade of sharing stories from the salon floor, it's familiarity more than knowledge that colours people's perspectives and allows them to embrace discomfort. Only when we take the time to listen and connect with one ano...
S08 Launches on February 19th, 2024 29.01.2024 2:01
... we're back! And with lots to celebrate together — including Phorest's 20th birthday, PhorestFM's 300th episode milestone, more of the Live From… episodes and, of course, plenty more stories from the salon floor to enjoy on your commutes, dog walks, mornings or evenings, with or without your team! To make sure you don't miss a beat this year, subscribe to the Phorest FM email newsletter and fol...
Kate Owens-Heins on Providing Sensory Safe Services & Creating Trust, Not Trauma 22.01.2024 53:03
[277] While the neurodiversity movement has helped pave the way for a lot of changes in how society thinks about autism and other neurological differences, there is still a lot more work to be done. Isolation, exclusion, and loneliness remain all too common experiences for autistic people. In this heartfelt discussion with Kate Owens-Heins, Founder and CEO of the Sensory Safe Solution ( @sensorysa...
Pepper Pastor on the What, Why and How of Building of High-Trust Cultures (Part 2) 15.01.2024 55:41
[276] In back-to-back episodes with Pepper Pastor (@pepperpastor) — a dynamic professional passionate about collaborating with entrepreneurs, creatives, and tech startups, founder of Purpose & Policy (@purposeandpolicy) and who many may also know from her work as a celebrity hairstylist specializing in fine/thinning hair — we'll be discussing brain-based strategies to improve your leadership...
Pepper Pastor on the Stages and Importance of the Employee Lifecycle in Beauty Businesses (Part 1) 08.01.2024 46:12
[275] In back-to-back episodes with Pepper Pastor (@pepperpastor) — a dynamic professional passionate about collaborating with entrepreneurs, creatives, and tech startups, founder of Purpose & Policy (@purposeandpolicy) and who many may also know from her work as a celebrity hairstylist specializing in fine/thinning hair — we'll be discussing brain-based strategies to improve your leadershi...
Geno Stampora on Leadership, Greatness and Beauty Beyond Boundary 23.11.2023 47:28
[274] As we gear up for the Salon Owners Summit 2024, Geno Stampora ( @genostampora ), a visionary, passionate and compassionate leader with broad experience in the beauty industry, sets the stage for an enriching keynote presentation that will foster a fresh perspective on leadership. In this episode, hear his thoughts on what he considers to be distinguishing factors between a good and a great s...
Dr David Basketter on Patch Testing and the Allergy Risks of Hair Dyes 21.11.2023 40:08
[273] Have you ever wondered why some people are highly allergic to hair dye while others seem immune to its effect? The global hair colour market generated a value of about 25 billion U.S. dollars in 2022 and is forecasted to reach nearly 42 billion U.S. dollars by 2029. Yet, there is still a blatant lack of standardized policies and protocols when it comes to allergy screening in the industry. D...
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