Pharmacy Podcast Network
Pharmacy Crossroads
Bruce Kneeland, while not a pharmacist, has been in the industry for more than 40 years. On the Pharmacy Crossroads Podcast series, Kneeland talks with amazing owners and gets them to share examples of management practices, marketing programs or clinical services they provide that can help other owners improve their practice as well.
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Pharmacy Podcast Network
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Podcast website
Latest episode
Feb 26, 2026
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Episodes
Why Taking Fuller Advantage of Technology You Already Own Could Be Your Most Profitable Strategy | Pharmacy Crossroads 26.02.2026 34:04
Many pharmacy owners invest in expensive technology but fail to fully utilize the system’s secondary and valuable features. This is a costly mistake! It leaves significant operational efficiencies and profit opportunities unrealized. This program also invites managers to carefully review their tech vendor invoices to ensure new charges have not been added or that fees have not been quietly increa...
WAC Price Decreases Are Happening Now | Pharmacy Crossroads 28.01.2026 32:14
There is still a lot more you should know about drastic price reductions on key brand name drugs. The Manufacturer Fair Price (MFP) price reductions have now hit, but there are still things a pharmacy can do to mitigate gross profit loses. Jay Blackburn, CEO of the Compliant Pharmacy Alliance (CPA) shares several tips, tactics and techniques that he suggests you understand. It will pay for you...
Urgent! Time Sensitive Information About Upcoming Decreases in WAC Prices; Action Needed Right Away | Pharmacy Crossroads 11.12.2025 25:20
Major decreases in the price of 15 major brand name drugs will take place over the next few weeks and months. Pharmacies need to look carefully at the affected medications and plan now on how to balance inventory needs to minimize the negative effect lower WAC prices will have on reimbursement. This podcast explains the issue, outlines possible actions to take and directs listeners to a website...
Skin Care is Health Care; How Quality Products Generate Income And Build Relationships | Pharmacy Crossroads 02.12.2025 23:08
Discover how Mike Carugan, partner in a five-store New York pharmacy chain, is keeping his large front-end pharmacies profitable and growing. In this episode, Mike shares: How Instacart has become a powerful tool for competing online and reaching new customers Smart front-end strategies that keep sales strong How a long-standing partnership with the owner of Columbia SkinCare turned into a unique...
Grassroots Marketing with Bruce Kneeland | Pharmacy Crossroads 13.08.2025 41:02
In this episode of PharmacyCrossroads, Bruce Kneeland shares examples of simple, effective and affordable marketing, advertising and management tools he has seen others use. The real lesson, according to Kneeland, is that marketing is essential to a modern pharmacies success. But he also feels that not all marketing need involve buying ads or spending large sums of money. Grass Roots Marketing,...
Nebraska Pharmacy Owner Has Found Practical Way To Profitably Fill Branded Rx's | Pharmacy Crossroads 09.05.2025 33:38
Jed Lewis is an innovative pharmacist that owns four pharmacies in Nebraska. But Lewis is doing something remarkable! By working with doctors and incorporating a line of "uniquely formulated" branded generics he has found a way to increase his gross profit by thousands of dollars. The company he works with is FH2 Pharma and in this episode he tells how he met the company's local sales rep and t...
Compounding Is A Great Way To Grow | Pharmacy Crossroads 08.04.2025 37:06
Kyle Panter, PharmD shares insights on how he got started in compounding and some of what he does for Innovative Pharmacy Solutions. He talks about how he does doctor detailing and how his business card, rolled up in a giant horse pill, has proven to be a great tool for getting in to see the doctor. He is joined by Michelle Bethel, Product Manager from Kalchem International who talks about how he...
Do You Have the Right Insurance Coverage? | Pharmacy Crossroads 06.02.2025 27:26
Pharmacist Liability Insurance: Do you know if you are properly covered as a pharmacist? Have you even looked at your policy? Cord Pyles, with Pharmacist Mutual, helps us understand what to look for and ask for in a complete pharmacist liability policy.
Pharmacy CrossRoads Expands: Meet the 4 New Podcast Hosts Shaping the Future of Independent Community Pharmacy 29.01.2025 44:12
Pharmacy CrossRoads is celebrating an incredible year of more than 60+ interviews with people in independent community pharmacy making a difference through technology, practice innovation, and networking to build stronger community pharmacies. Pharmacy CrossRoads is one of the most popular podcasts on the Pharmacy Podcast Network with an impressive 40,000+ downloads this podcast is one of the best...
Just What Is The Pharmacy Profit Summit? | Pharmacy Crossroads 03.12.2024 37:48
Heather Haro serves as the Chief Revenue Officer for Diversify Rx, the pharmacy support company that produces the Pharmacy Profit Summit. Heather is a true professional when it comes to pharmacy operations and marketing. In this episode she explains how the summit is a bit different than most pharmacy shows and lays out some of the ways attendees are helped to go home after the show and actually...
This New GPO Is Making Waves | Pharmacy Crosssroads 04.10.2024 35:36
One major thing that makes K&B different from other GPO is that the people who run it are also pharmacy owners. They created the group to help them get better prices and once they did others wanted to join. Ken Thai, former president of the California Pharmacist Association and owner of dozens of pharmacies and Robert Ojeda, owner of several pharmacies run the group and emphsis two principle...
How Entrepreneurial Pharmacists Are Succeeding By Compounding | Pharmacy Crossroads 27.09.2024 32:03
15 years ago Kevin Borg took the big risk and opened his pharmacy. 4 years ago he met Shelbi Witt who was looking for advice. Today both of them have found professional satisfaction and business success. How, they talk about the processes they used and are joined by Erin Michael of PCCA who has played a central role in both of their journeys. For more information about the PCCA visit www.pccar...
Tips, Tactics and Techniques of Successful Pharmacy Advocates | Pharmacy Crossroads 16.09.2024 33:46
Fighting PBM abuses is hard, but necessary if independent community pharmacy is to succeed. In this podcast two articulate and experienced leaders share insights on how pharmacy owners, and industry leaders, can be more successful in their advocacy efforts. Going to association sponsored Hill Days is one great way to start but, according to these two experts, it takes more than that. What, why...
Here's How One Regional Chain Uses Marketing To Boost Profits | Pharmacy Crossroads 19.08.2024 32:28
According to Dave Falk, President of Sav Mor Pharmacies in central Illinois he has found a way to spend less on advertising and get more. His secret, he works with a well known marketing agency that specializes in independent community pharmacy. In this episode he is joined by Nicolle McClure, President of GRx Marketing. Together they dig deep into the programs and processes they use to help Sa...
You Don't Need More Patients, You Need More Profitable Ones | Pharmacy Crossroads 09.07.2024 28:38
Saleem Shah, is a veteran pharmacist and pharmacy owner that has put together a team of experts and launched the Collaborative Patient Care Group. Drawing upon the expertise and connections in DME, using Technology and hiring and training scores of customer service personnel they are helping pharmacist provide current patients with much needed, and profitable products that improve the quality of...
Is Compounding A Practical Opportunity For Your Pharmacy? Pharmacy CrossRoads 10.06.2024 33:50
Gus Bassani is a pharmacist on a mission. As the Chief Scientif Officer for PCCA he gets involved in government and regulatory affairs, helps insure products are pure and with helping to ward-off intrusive efforts by the FDA and big pharma. With more than 20 years at PCCA he is well-known, highly respected and totally committed to help pharmacists practice the art and science of compounding to h...
Better Work Flow = Better Pharmacy | Pharmacy Crossroads 14.05.2024 33:50
Adam Robinson, of Saverite drugs in Kentucky was not happy and his staff wasn't either. So he changed his management style and his pharmacies workflow. It made a big difference and in this episode he tells us how he did it. Now he is having other pharmacy owners visit his pharmacy and learning how to emulate his process and speaking at pharmacy conferences. If you are looking for ways to impro...
Marcrom's Pharmacy, Finding New, More and Better Ways to Grow | Pharmacy Crossroads 01.04.2024 31:40
Located in rural Tennessee Marcrom's Pharmacy has been finding ways to do more and be better for decades. Joe McKamey is the right-hand-man to Ray Marcrom, the owner of this remarkable pharmacy. In this episode, Joe is joined by Joel Flaker, CEO and founder of Suncrest Solutions, which provides several technology solutions that make prescription pick-up faster and easier for patients. Joe share...
With 4700 Pharmacies, a New President, Great Support and New Ideas Health Mart is Well-Prepared for the Future | Pharmacy Crossroads 14.03.2024 30:58
Two experienced and dedicated female executives take time from their busy schedule to talk about how the Health Mart program is working to help members move into the future. Crystal Lennartz, the newly appointed president of Health Mart and Health Mart Atlas is joined by Nancy Lyons, VP and Chief Pharmacy officer in this information packed podcast. Together they provide insights and heads-up on...
The Time Is NOW To Change The Narrative on Payments In Pharmacy | Pharmacy Crossroads 06.03.2024 33:20
There is good news for pharmacy owners and in this episode we hear from two experts who are helping to bring much needed revenue to pharmacies. And, what's even better the payments are coming from the medical side of the insurance industry, not the pharmacy side. Jeff Harrell, PharmD., and CEO of Cascadia Pharmacies is joined by Tara Pfund, PharmD with AssureRx. They talk about the success Har...
50th Episode SPECIAL; Real World Examples Of Things Pharmacists Do To Be Successful | Pharmacy Crossroads 27.02.2024 38:22
In this episode Robyn Amberg, a well-known industry figure interviews Bruce Kneeland and asks him to share examples of tactics he has seen pharmacy owners use to help them succeed. Kneeland says one such tactic is for pharmacists to realize they are healthcare professionals with expertise in medications. As healthcare professionals, they can provide a number of services that will generate new re...
The DSCSA On Hold: What Does That Mean To Me? | Pharmacy Crossroads 23.01.2024 27:54
Late in 2023 the FDA put a hold on the enforcement of the Drug Supply Chain Security Act. Unfortunately, too many pharmacy owners thought that meant they could relax. Not so according to two industry experts. In this podcast they explain the delay in enforcement was necessary because too many companies were not ready to comply. Now, with more time to prepare it is hoped pharmacies will work wi...
Two Outstanding Pharmacists Share Success Secrets For Selling Supplements | Pharmacy Crossroads 10.01.2024 28:19
Jade Schuckman owns Medicine Plus Pharmacy in Bedford, Indiana. He is a superstar when it comes to drug nutrient depletion. Chris Cornelison has created a line of supplements that Schuckman promotes. In this episode they share information on the what, why and how of selling supplements and propose two things are essential. First quality products; and, second and well organized system. In this...
If You Own A Pharmacy You’ll Want To Check Out This New Company | Pharmacy Crossroads 19.12.2023 30:56
Scott Von Deylen, NimbleRx's new V.P. Sales, shares how this new company has created a new revenue service opportunity to pharmacy owners. This web based service allows consumers to request refills, and pay for their prescriptions and OTC items, from the convenience of their mobile phone or computer. Von Deylen explains how the company can provide the service free to pharmacy owners and how parti...
Here’s Proof: Independent Community Pharmacy Can Still Be Profitable | Pharmacy Crossroads 20.10.2023 34:22
Shahida Choudhry, PharmD, owns two pharmacies in the Tampa Bay area of Florida. Despite egregious low reimbursement and other PBM problems she is growing and has plans to add more locations. In this episode she shares several things she does to stay profitable. Hint, it takes creative marketing, using social media, attending trade shows, networking and being willing (and able) to sell front-end...
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