Pharma Marketing Playbook: Data, GenAI, and Beyond

Pharma AI is failing in production at most pharmaceutical companies. The reason is not the AI model. It is the broken data foundation underneath. In this episode of Pharma Marketing Playbook: Data, Gen AI and Beyond, global pharma data and analytics leader Bandna Katna breaks down why pharmaceutical AI strategy is stalling and what it really takes to scale AI in pharma. Saumya Prakash, Co-Founder...

In this episode of Pharma Marketing Playbook – Data, Gen AI & Beyond , host Saumya Prakash (Multiplier AI) is joined by Saakshar Duggal , AI governance expert, cybercrime lawyer, and data protection attorney, to decode India’s Digital Personal Data Protection (DPDP) Act and its real impact on pharma and healthcare organizations. This conversation goes beyond legal theory and focuses on practic...

In this episode of the Pharma Marketing Playbook, Data, Gen AI, and Beyond, host Saumya Prakash from Multiplier AI is joined by Preeya Beczek, a distinguished leader in global regulatory affairs and compliance. Preeya shares insights from her extensive career, highlighting key experiences and turning points, the importance of leadership and teamwork, and the role of AI in transforming the regulato...

Welcome to another episode of 'Pharma Marketing Playbook' where we delve into the latest strategies in pharmaceutical marketing, data analytics, and AI trends. In this episode, we sit down with Jyoti Patil Shah, CEO of V Care Foundation, who brings her vast experience in psychology, counseling, and patient advocacy. Jyoti shares her journey from counseling to leading a not-for-profit organ...

Join Saumya Prakash in this compelling episode of 'Pharma Marketing Playbook' as he interviews the esteemed Alhad Mahajani. Discover Alhad's remarkable career journey from a medical representative to a vice president in pharmaceutical marketing, and gain valuable insights into the growing role of digital channels, patient-centricity, and data-driven strategies in the pharma industry. A...

Welcome to another exciting episode of the Pharma Marketing Playbook, Data, Gen, AI, and Beyond! Join our host Saumya Prakash, co-founder at Multiplier AI, as she engages in a riveting conversation with Trayanna Whiting, Director of Education for Data Analytics and Informatics at AHIMA. In this episode, Trayanna shares her inspiring journey from clinical nursing roles to leadership in data analyti...

This Pharma Marketing Playbook episode covers the transformation that is happening in the pharmaceutical and healthcare industries by revolutionizing it through AI, data-driven insights, and patient-centric strategies.  So, we talk about :-  AI integration with CDP s and the use of Customer Data Platforms to personalize health care marketing. Overcoming the trust deficit in health care by authenti...

In this episode of the Pharma Marketing Playbook, we delve into the transformative power of data-driven strategies in the pharmaceutical industry. Join Saumya Prakash and marketing expert Ranjit Sahoo as they explore the evolving role of AI in marketing and patient care , with a special focus on women’s health and customized solutions . Gain insights into how patient-centric approaches are shaping...

In this episode of the Pharma Marketing Playbook series, Saumya Prakash interviews Sushmitha Sundar, Head of Life Sciences at the Research and Innovation Center of Hyderabad. Together, they delve into Sushmitha’s inspiring journey in the life sciences field and explore critical topics shaping the future of healthcare and pharmaceuticals and pharma solutions. Dr. Sushmitha shares her expertise and...

Welcome to an enlightening episode of the Pharma Marketing Playbook! In this episode titled 'Data, Gen-AI and Beyond', host Saumya Prakash, co-founder of Multiplier AI, sits down with the seasoned pharmaceutical marketing leader, Mr. Subhojit Mukherjee. Explore cutting-edge strategies, the impact of emerging technologies, and how data-driven insights are transforming the pharmaceutical landscape....

In this exciting episode of the Pharma Marketing Playbook: Data, Gen, AI, and Beyond, as she interviews Dr. Crystal Variava, a visionary leader in audiology and the founder of True and Trusted. Tune in to explore Dr. Crystal remarkable career in healthcare, from clinical practice in audiology to strategic leadership and entrepreneurship. Discover her insights on patient-centric communication, the...

In this episode of the Pharma Marketing Playbook, Data, Gen, AI, and Beyond, Saumya Prakash, Co-Founder of Multiplier AI, interviews Ms. Viral Pandya Vaidya. Viral, the General Manager of Business Operations at Lupin, shares her inspiring career journey and pivotal moments from her roles at IPCA Labs, Panacea Biotech, Abbott Laboratories, and Lupin. She emphasizes the importance of planning, digit...

In this enlightening episode of Pharma Marketing Playbook, join host Saumya Prakash as she converses with industry veteran Dr. P.K. Rajput. Explore Dr. Rajput's exceptional journey from a field officer to a senior vice president at Cadila Pharmaceuticals. Delve into the evolution of pharma marketing with AI and data analytics, strategic insights into global markets, and the shift towards patient-c...

In this exciting episode of the Pharma Marketing Playbook, Data Gen AI and Beyond, where Saumya Prakash, co-founder at Multiplier AI, hosts Mr. Prashant Menon, a distinguished leader in the pharmaceutical industry. Explore Prashant’s comprehensive journey from field sales to senior management roles across top Indian MNCs like CIPLA and Sun Pharma, and delve into his insights on transitioning throu...

In this episode of Pharma Marketing Playbook , we sit down with Atul Suri, Strategic Business Unit Head at Alembic Pharmaceutical Limited. Atul's remarkable journey spans from his distinguished military service to a leading role in the pharmaceutical industry. He shares his unique perspective on leadership, the importance of adaptability, and how AI is transforming the pharma sector. Discover...

In this episode of the "Pharma Marketing Playbook" series, Saumya Prakash interviews Thambu Raj Anthuvan, Senior Vice President at USV Private Limited, to explore the dynamic intersection of data analytics and AI in the pharmaceutical industry. Together, they discuss how these cutting-edge technologies are transforming marketing strategies, from digital transformation to omnichannel appr...

Unlock the power of AI in pharma marketing with our latest episode featuring industry veteran Amaninder Singh Dhillon. From his journey as a trainee to a franchise lead at AstraZeneca, Dhillon shares invaluable insights on leveraging AI for personalized HCP engagement. In this episode, we explore: How data digitization forms the backbone of AI-driven strategies Real-world applications of AI in hea...

Explore the dynamic shift from traditional to digital marketing strategies in the pharmaceutical sector that is being triggered and drive by GenAI. Join us for a fascinating conversation with Dr. Kavita Lamror, a leading expert in real-world evidence and digital transformation at Maxis Clinical Sciences.  In this episode, Dr. Kavita delves into how these AI tools are transforming customer engageme...

Can you imagine how exclusivity showcased the critical importance of adaptable strategies in the pharmaceutical industry? In this episode, embark on an illuminating journey through the evolution of pharmaceutical marketing as your host Soumya Prakash engages in a thought-provoking dialogue with industry luminary Salil Kallianpur. In this podcast Mr. Salil Kallianpur, a pharma veteran shares with y...

Is AI the game-changer the pharmaceutical industry has been waiting for?  Join your host Saumya Prakash as she unpacks this pressing question with Gauri Chaudhary, the co-founder of Brand Inner World and the author of "The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand."  Gain a new perspective as Gauri categorizes the industry into three distinct groups based on AI adoption levels and...

Ever wondered how the pharmaceutical industry transitioned from manual records to cutting-edge AI solutions?  In this episode, gain a deep understanding of this evolution as your host Saumya Prakash stirs up an enlightening conversation with Mr. Vivek Hattangadi, who brings nearly 50 years of industry wisdom.  Listen in as Mr. Vivek recounts the transformative journey of pharma marketing, from the...

What if artificial intelligence could revolutionize the way we market and treat health conditions? Join us as we welcome Ganesh Chakkarwar takes us on a fascinating journey from the early days of transitioning from physical to digital processes, right up to his current focus on incorporating AI into pharma marketing. Sparked by a capstone project on AI-enabled early breast cancer detection, Ganesh...

How can you personalize your messaging to physicians for greater prescription intent? What are people saying about your brand? How can you make your marketing efforts more precise and effective? These and many more questions are answered on this podcast, which is here to serve as a playbook for all your pharma marketing needs. Don’t be left behind as big data and AI rewrite the rules of the pharma...

Get ready to unveil the intriguing intersection of AI and medical communication in an immersive conversation with Vikram Kumar, the visionary CEO of Multiplier AI as he is hosted by Saumya Prakash on Pharma Marketing Playbook. Want to outshine your competitors and make your mark in the fast-evolving landscape of AI? This episode promises to equip you with the strategic insights to do just that! Na...

Listen in as podcast host Saumya Prakash uncovers the world of pharma marketing and analytics with our guest Mr. Praveen Mathur,  Vice President, Analytics, Amp Idea, Inc. With a wealth of experience spanning over three decades, Mr. Praveen provides an insightful perspective on how AI and data have revolutionized pharma marketing. Some of the key aspects we discuss in this episode:  Impact of Mark...