Pet Accountant Podcast

Do you really feel stuck… or are you holding on to what's familiar? In this episode, Vicky explores one of the biggest obstacles to growing a successful pet business: the fear of change. Many pet business owners say they want higher profits, better clients, more time with their family or less stress. But when it comes to making the changes needed to achieve those goals, they often hesitate. Whethe...

Are you charging what your service is really worth? In this episode, Vicky is joined by Sophie to discuss one of the biggest challenges facing pet professionals: confidently pricing your services. For many dog walkers, groomers and other pet business owners, raising prices can feel uncomfortable. There’s often a fear of losing clients or being seen as too expensive. But undercharging doesn't just...

How do you go from being a police officer to building one of the UK's best-known accountancy firms for pet businesses? In this special episode, Vicky shares the story behind The Pet Accountant and the journey that led her from a childhood filled with entrepreneurial ideas in Ashington to becoming a trusted advisor to pet business owners across the UK. Along the way, she opens up about the challeng...

Could a membership model transform your pet business? In this episode, Vicky explores how memberships can provide a more predictable, profitable and sustainable way to run a pet business. Many pet professionals find themselves trapped in a cycle of constantly attracting new clients, filling gaps in the diary and competing on price. But what if there was a way to create recurring revenue, strengthe...

Why do so many pet professionals wear exhaustion as a badge of honour? In this episode, Vicky challenges some of the most deeply ingrained beliefs within the pet industry. From celebrating being "fully booked" to feeling guilty about making money, she explores why so many business owners equate success with sacrifice. The reality is that being busy isn't the same as being profitable. Working every...

When it comes to walking or caring for multiple dogs from the same household, are you charging what the service is really worth? In this episode, Vicky tackles a hotly debated topic in the pet services industry: pricing for second, third and additional dogs. Many pet professionals charge significantly reduced rates for extra dogs, often believing it's the industry norm or fearing clients will obje...

Is your website helping your pet business grow, or putting potential clients off? In this episode, Vicky is joined by Jamie Stenton from Amplified to discuss why having a professional website is no longer optional for pet businesses. Your website is often the very first impression potential clients have of your business. Before they message you, call you or book with you, they’ll usually check you...

Are you pricing your services based on your value, or based on what everyone else charges? In this episode, Vicky is joined by pet business coach Dom Hodgson for an honest conversation about pricing, confidence and sustainability in the pet industry. Too many pet professionals fall into the trap of undercharging in an effort to stay competitive. But as Dom explains, constantly competing on price o...

Can you really build a six-figure pet business? In this episode, Vicky sits down with Beth to discuss her journey from starting out in dog walking to building a thriving six-figure business within the pet industry. Beth shares the realities behind growing a successful pet business — from pricing challenges and client management to learning how to value her services properly. Together, they explore...

Do you really understand your numbers, or are you guessing? In this episode, Vicky dives into one of the most important (and often avoided) areas of running a pet business: your financials . Many pet professionals feel like their business isn’t doing well, but the reality is often very different. Without properly reviewing your numbers, it’s impossible to know whether you’re actually struggling, o...

Are you stuck earning only when you’re working? In this episode, Vicky breaks down the “time for money trap”, a common challenge for dog walkers and pet service providers, where income is directly tied to hours worked. At first, it can feel like a great way to earn. But over time, it creates a ceiling. You can only work so many hours in a day, which means your income is capped — no matter how in d...

Do you feel guilty about charging more for your services? You’re not alone — but that mindset could be holding your pet business back. In this episode, Vicky tackles the emotional side of pricing and why so many pet professionals struggle to confidently raise their prices. After seeing ongoing debates in pet industry groups, it’s clear that fear of losing clients is one of the biggest barriers to...

Are you charging what you’re truly worth, or just what everyone else is charging? In this episode, Vicky challenges one of the biggest myths in the pet industry: that your location determines what you can charge. With the UK pet industry worth around £12 billion , there is clearly money being spent. The real question is, are you positioning your business to earn your fair share of it? Too many pet...

When was the last time you invested in yourself — not your tools, not your supplies, but your skills? In this episode, Vicky tackles a topic many pet professionals struggle with: investing in personal development without guilt or overwhelm . It’s easy to spend money on equipment, subscriptions or small day-to-day expenses. But when it comes to investing in training, support or education, many busi...

“Making Tax Digital”… or as Vicky at the Pet Accountant calls it, “Making Tax Difficult”. In this episode, Vicky breaks down what Making Tax Digital (MTD) really means for pet business owners, and why now is the time to start paying attention. Big changes are coming to how you report your income to HMRC. Moving away from the traditional once-a-year tax return, MTD will require businesses to keep d...

Relying on just one way to get clients? That’s a risky strategy. In this episode, Vicky is joined by marketing expert Elizabeth Hack to talk about smarter, more sustainable ways to attract clients to your pet business. Too many pet professionals depend on a single platform, whether that’s social media, word of mouth or online directories. But when that one source slows down, so does your business....

Do you feel like you have to offer discounts just to attract new clients? In this episode, Vicky shares practical strategies for growing your pet business without lowering your prices or chasing clients. Inspired by conversations and observations at Crufts, she explains why visibility, clarity and trust are far more powerful than discounts. Many pet professionals believe the only way to win new cu...

Are you running your pet business with a clear plan, or just hoping it all works out? In this episode, Vicky explains why setting clear, measurable business goals is essential if you want to improve profitability and feel more in control. Too many pet business owners focus purely on being busy. But being busy doesn’t always mean being profitable. Without defined targets, it’s easy to drift — worki...

No-shows and last-minute cancellations are more than just frustrating; they’re expensive. In this episode, Vicky breaks down why deposits are one of the most powerful tools pet business owners can use to protect their income and stabilise their cash flow. It’s easy to dismiss the odd cancellation as “just one appointment”. But when you add them up over weeks and months, those small gaps can quietl...

In this episode of The Pet Accountant Podcast, Vicky explores an uncomfortable but important truth — not every client is profitable . She explains how some clients can quietly drain your time, energy, and finances, even if your diary looks full. From constant late payments to unrealistic expectations, Vicky highlights the warning signs that a client may be costing you more than they’re contributin...

In this episode of The Pet Accountant Podcast , Vicky tackles a topic many pet business owners avoid — paying themselves properly . She explains why so many people in the pet industry leave their own pay until last, often treating it as an afterthought once everything else has been paid. Over time, this can lead to financial stress, frustration, and a growing resentment towards the business you’ve...

In this episode of The Pet Accountant Podcast , Vicky explores the crucial link between time management and profitability in pet-based businesses. She breaks down a common frustration many pet professionals face — being fully booked, working long hours, yet still feeling like the money doesn’t reflect the effort. Vicky explains why being busy is not the same as being profitable, and why every appo...

In this episode of The Pet Accountant Podcast , Vicky talks about one of the most overlooked but important parts of running a successful pet business — setting and enforcing boundaries . She explains how a lack of boundaries can quickly lead to financial loss, stress, and emotional burnout, especially in an industry where relationships with clients often feel personal. Vicky makes it clear that bo...

In this episode of The Pet Accountant Podcast , Vicky tackles one of the biggest challenges pet business owners face — pricing . She explains why so many pet professionals struggle with knowing how much to charge, when to increase prices, and how to handle the emotional side of those decisions. In an industry built on relationships with both pets and their owners, pricing can feel personal — but V...

In this episode of The Pet Accountant Podcast , Vicky is joined by Romany, the Finance Woman , to talk about a topic many small business owners overlook until it’s too late — income protection . Together, they explore why protecting your income is so important if you’re self-employed, especially in the pet industry, where your ability to work often directly affects your earnings. Romy explains wha...