Pesty Marketing Podcast

Antoni Hoshino is back! The founder of Pest AI returns to break down how far AI has come since his last appearance and where it's headed next. From AI agents that handle leads and collections around the clock, to voice AI finally sounding human, to the real reason most operators are wasting money on tools they don't need... Antoni pulls back the curtain on what's actually working in pest control r...

Join us for a powerful and inspiring episode of the Pesty Marketing Podcast featuring two leaders redefining the pest control industry 👏 Meet Bobbie Terry (Owner of The Bug Lady – Austin, TX & Founder of Women in Pest Control) and Nanette Rota (Owner of Praying Nantis Pest Control & COO of Women in Pest Control).  With 50+ years of combined experience, they share what it really takes to s...

Your office team is either making you money or costing you millions — and most pest control owners have no idea which one it is. Margaret Garcia, President of Grit PPO, is back and she's pulling back the curtain on the hidden revenue leaks inside your office.  Missed calls, weak lead handling, bad booking rates — these "small" mistakes are quietly killing your growth. If you're serious about hitti...

What Top 10% Pest Control Companies Do Differently (3,000 Company Study) This episode breaks down what the best pest control companies are doing differently—from technician performance and customer satisfaction to reviews, retention, and company culture. If you run a pest control business and want to learn how top operators scale and improve service quality, this episode of the Pesty Podcast is fo...

Most pest control companies get stuck in price wars, but Kodiak Pest Control refuses to play that game. In this episode, I sat down with Jacob Haslem, a career pest control operator and marketer, to break down how he is building a premium pest control company in rural Wyoming without racing to the bottom on price. Jacob shares how his background in sales, marketing, and operations shaped Kodiak’s...

The fastest way to get unqualified leads is simple: market to everyone. When your messaging tries to appeal to everyone, you don’t get more leads  you get the wrong ones. 🚫 Price shoppers 🚫 Tire kickers 🚫 “Just getting quotes” callers But when your marketing is built for one specific buyer, something powerful happens: ✅ The right people call ready to book ✅ Your close rate goes up ✅ Your sal...

In this episode, I sit down with Adam Weber—entrepreneur and founder of Driven—to break down the five essential KPIs every operator must track to truly dominate their market. Whether you’re a solo operator or managing multiple branches, this episode is packed with practical strategies to elevate your technician performance, boost marketing ROI, and drive team-wide accountability. Timestamps: 00:00...

Most pest control companies treat the phone like a customer service tool. But what if it could be your best sales weapon? In this episode, Raymond Kidwell breaks down the sales script framework and inside sales system that helped his company close over $2M in revenue — all before a tech ever showed up. While there’s no one-size-fits-all script, Raymond shares the exact structure, objections, incen...

In this episode of the Pesty Marketing Podcast, I’m joined by Eric Bassett—VP of Natura Pest Control, associate certified entomologist, and host of the  @bugbux  Podcast.  With 18+ years of industry experience and a current role as a fractional CMO for growth-minded pest control companies, Eric pulls back the curtain on what’s actually holding operators back from scaling past $3M—and how to build...

Feeling burned out in your pest control business? You're not alone — and you're not stuck. Cody Smith started out like many operators: running solo, wearing every hat, and grinding nonstop. But instead of burning out, he found a smarter path. In this interview, Cody breaks down how he scaled through small acquisitions, overcame the fear of hiring, and transitioned from technician to business leade...

If you're a pest control operator planning to grow in 2026, this episode is non-negotiable. Most companies wait until January to strategize — but the ones growing 20%, 30%, or 50%? They’re already building momentum. Shane Dutka and Rachel Kent reveal the 5 critical moves every PCO must make before 2026 — from SEO to automation, speed-to-lead, and real-time data analysis. Whether you’re trying to b...

🚨 Is your pest control marketing agency quietly costing you thousands? Most pest control companies spend $3,000–$10,000/month on marketing — but still struggle with low-quality leads, confusing reports, and disappointing growth. In this episode, we reveal the 5 biggest red flags to watch for when hiring a pest control marketing agency. If you're investing in SEO, PPC, Google Ads, CRO, or website...

What if you could save $35,000 per hire, increase productivity by 30%, and free your team up to focus on revenue — all without adding more U.S.-based staff? In this episode, Seth Watson, founder of Focus Virtual Assistants and owner of Arete Pest Control, shares the exact playbook he’s used to build a 100% VA-powered back office — and how he’s helping pest control companies across the country do t...

Automation is the future of pest control, but are you leveraging it to grow your business? In this episode, Gary Burch from Cinch dives deep into how top pest control companies use data to increase revenue, retain customers, and eliminate inefficiencies. Don’t miss these game-changing strategies.   Check out Cinch  and connect with Gary .   Learn more about Pesty Marketing.   00:00 Introduction to...

00:00 Introduction to Shane Dutka and his experience 01:21 What is programmatic SEO? 03:38 Why use programmatic SEO? 07:00 Disadvantages of programmatic SEO 09:43 Examples of effective programmatic SEO 11:45 Technology needed for programmatic SEO 16:19 What is digital PR, and how does it support SEO? 18:51 Examples of successful digital PR campaigns 23:01 Using data to create compelling stories fo...

00:00 Introduction and Cody’s background 01:03 What does Baton do for the pest control industry? 03:09 Personal experiences that inspired Baton’s creation 04:12 How Cody joined Baton 05:45 The financial impact of unqualified leads 07:51 Benefits of Baton for companies of different sizes 10:53 The quality of referral leads compared to other sources 14:08 Expanding Baton’s referral network beyond pe...

00:00 Introduction to Elisabeth Bazanac and Lozani’s Pest Control 01:24 What the sales department looked like before improvements 02:55 Challenges in combining customer service and sales 06:29 How to assess what needs to be improved in sales 07:31 The role of psychology in customer interactions 10:39 Implementing a streamlined sales process 12:01 Sales funnel management and automation strategies 1...

00:00 Introduction 01:10 Margaret's origin story in pest control customer service 02:47 Common misconceptions in pest control customer service 05:37 The role of technology and AI in pest control customer service 07:27 Integrating and training new customer service agents 12:16 Managing emotional labor in customer service 14:31 Optimizing call flow for better customer interactions 16:53 Ensuring cus...

Welcome back to another episode of the Pesty Marketing Podcast! Today, we have a special guest joining us: Christian Allan, the founder and owner of Tailormade Pest Control. Christian has an inspiring story about growing his pest control company using social media and embracing the mindset of not underestimating the time and effort required for success. In this episode, Christian shares his unique...

Antoni started his career in the pest control industry ten years ago as a door-to-door salesman. Although he quickly realized this was not the ideal role for him, he knew he loved growing the business. He approached of the company and suggested they focus on digital marketing to scale the business without having to knock on doors. Together with some key talent, they successfully grew the online pr...

Door knocking, SEO, Google Ads, flyers, TV commercials, and bright green wheels - Derek has tried all forms of pest control marketing on his way to 4,500 customers. Learn from Derek Ostler, Co-Owner of All Solutions Pest Control, in this episode of the Pesty Marketing Podcast.

Aaron Owens is the Owner of US Pest Control and shares how he took over his family's pest control business to grow it from 200 to 700 customers in six years.

In this episode, Alex Parker and Zac Davis of Reliant Pest Management emphasized how their door-to-door knocking strategy – filled with motivated and competitive sales reps – brought greatness to their company. Door-to-door knocking is celebrated as one of the most challenging and exhausting marketing strategies. Alex and Davis recognize this hardship, but they took the challenge and developed the...

Today’s episode of The Pesty Marketing Podcast brings Jason Fiala, partner and operator at Premium Termite and Pest Control, and the story of how he started and grew his companies, the challenges faced, and the lessons learned.  One of the most interesting things we found in Jason's story, were (as told by him) the three components of the perfect storm that caused his business to shut down: lack o...

In our 1st episode of The Pesty Marketing Podcast, we have Bob Howard, founder of 855 bugs, telling us the insights of a lifetime in the pest control industry. And, of course, all about his journey beginning, growing, and finally selling his own company.  Bob’s tale is not only a handful of valuable lessons on how to be successful, but also on how to build and maintain a reputation on customer-foc...