adesso Turkey
Perspective by adesso
adesso Turkey was founded in 2013 as a fully-owned subsidiary of the Germany-based adesso Group, one of Europe’s leading IT service providers with more than 10,000 employees in 15 countries. Acting as both a project house and a regional talent hub, adesso Turkey offers custom software development and IT consultancy services to industry leaders in the Turkish and European markets.www.adesso.com.tr
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Episodes
Yapay Zekâ Çağında Pazarlama: Hyper Personalization, Loyalty ve Veri | Adesso Perspektif 06.07.2026 22:06
Adesso Perspektif’in bu bölümünde Mutlu Önder ve Duygu Bulum ile birlikte pazarlamanın yapay zekâ çağındaki dönüşümünü konuşuyoruz. Doğru zamanda, doğru kişiye, doğru mesajı iletme hedefi artık yalnızca insanlara değil; AI platformlarına, veri odaklı sistemlere ve değişen müşteri beklentilerine de uzanıyor. Bu bölümde pazarlamanın 4P’den hyper personalization’a, güven odaklı marka iletişiminden lo...
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