Personal Injury Mastermind w/ Chris Dreyer

Dave Thomas didn’t start out in legal marketing, but he’s made a home here. As the National VP of Business Development at Law Tigers, he’s constantly finding new ways of expanding America’s largest network of motorcycle accident attorneys. Law Tigers has been able to grow because they’ve specialized in motorcyclists; they’ve built knowledge and trust in a passionate community. In this episode, Dav...

Maria Monroy is the Co-Founder of LawRank, a San Diego firm that helps lawyers of all disciplines reach the front page of Google. As Director of Client Relations, it’s Maria’s job to translate to clients the invisible factors that dictate page rankings. It’s a rare pleasure to have a fellow legal SEO authority on the podcast. We got deep in the weeds of local SEO, including exclusivity, and the im...

Mike Papantonio is a living legend. His work on mass torts with Levin, Papantonio, Raferty has helped tens of thousands and his media has reached millions more. He’s one of the only living people to be inducted into the National Trial Lawyers Hall of Fame and several of his cases have been made into Netflix documentaries. We were honored to have the chance to sit down with Mike and pick his brain...

Shay Rowbottom is the authority LinkedIn video marketing. Through her firm, Shay Rowbottom Marketing and her LinkedIn Bootcamp, she’s sharing the techniques that have gotten her millions of views from her 630K followers. More than anyone, Shay’s got her finger on the pulse of LinkedIn. So we sat down to discuss what content plays well on LinkedIn, how businesses can approach video, and where the s...

Harry Morton runs Lower Street, an audio production company that focuses on branded podcasts for businesses across the globe. He’s launched podcasts for some of the biggest names in tech, as well as hosted his own daily podcast, Work From Home. Harry lives and breathes audio. So we caught up with him to discuss its benefits as a marketing channel and the easy ways you can make your podcast better.

John Jantsch has spent over 35 years teaching small and local business owners how to make effective marketing a core part of their business. His Duct Tape Marketing method, (now a book, a business, and a consulting network) breaks down how to systematize your advertising into tangible, manageable steps. Duct Tape Marketing is also about creating trust and relationships with customers, and growing...

Steve Pockross is the CEO of Verblio, a company that connects businesses with high-quality, on-demand content. Having cut his teeth in tech and crowdfunding, he’s a newcomer to digital marketing, with fresh ideas on how to make content quick, effective, and adaptable to your business. Good quality content is both an art and a science. Steve thinks he’s found the secret to both, combining experienc...

James Farrin runs The Law Offices of James Scott Farrin, North Carolina's most preeminent personal injury firm, which has recovered more than a billion dollars for over 50,000 clients. If you’ve been to North Carolina, chances are, you’ve seen a James Farrin TV ad. He’s also the Founder and CEO of GrowPath, a company that creates case management and client intake software for plaintiff firms like...

Shaina Weisinger is the founder and CEO of Repurpose House. She’s pioneering the field of content repurposing, the art of taking the content you make and creating a bevy of microcontent specifically tailored to different marketing channels. In this episode, Shaina walks us through what makes good microcontent and how to format your content properly. Plus, we consider the strengths of different pla...

We’ve got exciting news: we’re rebranding! The Rankings Podcast is now Personal Injury Marketing Mastermind (or PIMM for short.) We’ve heard what you had to say, you want a show that’s 100% focused on Personal Injury Marketing. This is that show. Each week, we’ll be talking to PI all-stars to hear the marketing strategies that they rode to the top, all to get you more clients and more cases. It’s...

If you want to know about digital marketing, you go to Neil Patel. He’s the co-founder of Neil Patel Digital and Forbes has called him one of the top 10 marketers in the country. He’s helped everyone from Amazon to Zappos grow their business. In this episode, we discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil...

Michael Rose is a founding partner of Hach & Rose and a leading Manhattan personal injury lawyer for over 25 years. He is a 7-time New York Super Lawyer and was featured in New York Magazine’s Top-Rated Attorneys in the New York Area. We talked about delivering first-class customer service and how that impacts everything from your referrals to your search rankings. Listen in to learn about the imp...

Brian LaBovick is the founder and CEO of LaBovick Law Group in Palm Beach Gardens, Florida. Since 1991, his firm has won more than $400 Million for clients across a range of practice areas. His tenacity and commitment to being a “Warrior for Justice” has caused Brian to emerge as a leader, both in the personal justice field and his community. Join us on this episode of The Rankings Podcast as we d...

Steven Gursten is managing partner at Michigan Auto Law. Over the past 28 years, Steven has catapulted his and his firm’s reputation to new heights thanks to his laser-like focus on becoming the best auto accident lawyer and legal practice in the country. Join us on this episode of The Rankings Podcast as we discuss how Steven became the premier auto accident lawyer, what clients are looking for w...

James Ashcroft is a businessman and certified coach for the Entrepreneurial Operating System, a framework that businesses, including law firms, can use to create healthy workplaces in order to help them achieve their goals. As an EOS coach and implementer, James has helped countless business owners to establish their vision and gain traction, including our very own Rankings.io. In this episode of...

Gary Falkowitz is a man of many talents. He’s an attorney, author, consultant and the CEO of Intake Conversion Experts, an external phone answering service for law firms that facilitates lead follow-up, mass tort campaign retention, lead resurrection and more. On today’s show, Gary shares with us his journey from lawyer to independent consultant to CEO of one of the most invaluable services for la...

Karl Sakas is an agency consultant, executive coach and the founder of Sakas & Company. Karl and his company are dedicated to helping digital agency owners grow their businesses through the techniques and practices Karl has learned and developed over his years as a business owner and as a high-level digital marketing agency executive. Join us as Karl tells us how he got into the consultancy game,...

David Farkas is the founder and CEO of The Upper Ranks. Specializing in link building, David and his company have been helping clients rank higher and level up their SEO game for over ten years through custom link building strategies. In this episode, David tells us how he went from SEO enthusiast to link building expert, and he shares with us some of the best link building tips, tricks and insigh...

Jacob Malherbe is a mass torts and PI Facebook advertising genius and the founder of X Social Media, an advertising agency specializing in lead generation through Instagram and Facebook. For over ten years, Jacob has been helping clients utilize their social media to secure leads, and he has even written a book (The Facebook Effect For Lawyers: Advertising For The Digital Age) on the topic to shar...

Steve Ginsberg is no ordinary online advertising professional! The founder of Legal Marketing Arm is that the top of his game, and he's got more accolades in 15 years than most marketers get in a lifetime. So, who better to share the top tips of the trade to get the most bang out of the proverbial digital marketing buck! Today, Steve shares his deep-rooted knowledge of the online advertising indus...

Joe Fried has taken niching down to a whole new level! The acclaimed truck accident attorney has become so entrenched in his many examples of personal injury attorneys that have taken it to the level of today's guest. He has become so entrenched in his expertise that when he rocks up to the deposition, it's kind of like he's got a superpower. Today, we meet the man, the myth, the legend, Joe Fried...

Rick Console thinks personal injury practice is pretty enlightening! The successful New Jersey personal injury attorney started a firm right out of college, just him and his wife, and they built it from the ground up. But, Console & Associates started to grow fast. How could Rick make sure his values were resonating throughout every client’s experience? Today, we hear how Rick made the difficult b...

Robert May thinks you should make hashtags from your core values! The Californian personal injury attorney and grew The May Firm to 8 offices statewide, and he bought his family along for the ride. Working with siblings can either be a minefield or a total home run, so how did Robert find the balance? Today, we discover Robert's tech-first, open-minded approach to running his firm. We discuss how...

Harlan Schillinger is a titan in the legal marketing space. He’s best known as the “Grandfather of Legal Advertising” and has helped well over 1 hundred firms exceed their goals. After making a start in television advertising in the 70s and 80s, Harlan quickly turned his attention to legal marketing and founded the first TV production firm for Lawyers. Harlan now consults with a handful of highly...

Mike Morse is the founder of the Mike Morse Law Firm and one half of the duo that brought us the Fireproof method and book. Along with his business partner, John Nachazel, Mike has developed a framework to turn good law firms into great ones. Using their Fireproof method, Mike and John took their own firm from a $17 million business to a $160 million business, and now it's their mission to share t...