Chris Dreyer, Rankings.io
Personal Injury Mastermind w/ Chris Dreyer
Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market. ‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here. Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses bui...
Author
Chris Dreyer, Rankings.io
Category
Podcast website
Latest episode
Jul 9, 2026
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Episodes
106. Luis Scott, Bader Scott Injury Lawyers — Rethinking Referrals to Help You Scale 20.01.2022 34:25
Luis Scott is a partner at Atlanta-based Bader Scott Injury Lawyers and he’s helped them grow over 700% over the past several years. Based on his success, he’s founded 8 Figure Firm, where he consults law firms and helps them scale and reach their goals. I caught up with Luis to talk about strategic hiring and what leadership looks like at scale. Plus, how rethinking your referrals can vastly redu...
105. Jeremy Tissot, Tissot Law Firm — The Journey to Your Niche 13.01.2022 44:15
Jeremy Tissot is the founding partner of the California-based Tissot Law Firm and an expert in litigating TBI (Traumatic Brain Injury) cases. He’s created a name for himself through his high-profile cases and his charitable work on the board of the LA Trial Lawyers’ Charities, which has donated over $5M to those in need. I sat down with Jeremy to talk about his journey across the legal industry, f...
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 06.01.2022 27:52
When Taly Goody set out to form Goody Law Group, she knew she would need a creative way to find new clients. Despite being slightly skeptical, she took a leap and dedicated herself to building a TikTok presence. Not only have her posts received millions of views, but she’s also been able to use the platform to expand her network, attract new clients, and inspire others. In this episode, Taly and I...
103. Second Take — Brian Dean on Becoming a Linkable Source 30.12.2021 39:57
Happy Holidays Everyone! As it is the last week of 2021, I wanted to share with you one of my favorite interviews from this year, and that was with Brian Dean. When Brian was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wis...
102. Second Take — Neil Patel on a New Approach to Content and Emerging Marketing Channels 23.12.2021 26:23
As we come to the end of the year, I want to take you back to one of my favorite episodes of 2021. The legendary Neil Patel joined us back in May, and he shared so much amazing SEO advice that I think it's definitely worth another listen! Neil Patel is the co-founder of Neil Patel Digital and Forbes has called him one of the top 10 marketers in the country. He’s helped everyone from Amazon to Zapp...
101. Pratik Shah, EsquireTek — Discovering the Power of Automation 16.12.2021 41:47
Shah is a fierce advocate for technological innovation. Having experienced the impact tech can have on the legal process first hand, he set out to streamline one of the most tedious jobs lawyers and paralegals face… Discovery. In this episode, Pratik talks us through what exactly it means to ‘automate discovery’, its life changing impact, and the security measures that go alongside it. We also loo...
100. How to Get PI Clients 09.12.2021 50:32
To celebrate the momentous milestone of our 100th episode, I want to take a moment to look back on some of the amazing guests we’ve had so far on the show. More specifically, I want to highlight some of the best advice we’ve heard in regard to marketing, and how to get more clients in the Personal Injury space. A good marketing strategy requires constant reevaluation, flexibility, and innovation,...
99. Bob Simon, Justice HQ – Collaboration before Competition 02.12.2021 42:03
When Bob Simon started his own law firm over a decade ago, he came across a number of obstacles that any solo practitioner or small firm would recognize. Having overcome these barriers and gone on to build the incredibly successful Simon Law Group, Bob was adamant to help others on their own journeys, and so he co-founded Justice HQ. This membership-based organization encourages collaboration ove...
Coming Soon! 25.11.2021 1:05
Happy Thanksgiving! We are taking a quick breather this week, however there are some extra special episodes coming up that I'm really excited to share with you. Next week is our final double digit episode, and I'll be joined by none other than Bob Simon to talk about an amazing initiative he co-founded called Justice HQ. The following week is episode 100! We will be celebrating this massive milest...
98. Danny Hughes, Thompson Flanagan — Navigating the Malpractice Insurance Market 18.11.2021 35:23
Danny Hughes has been with premier insurance brokerage firm Thompson Flanagan for over 16 years now. He specializes specifically in helping plaintiff attorneys get the best malpractice insurance possible, and is on a mission to educate the insurance market on the benefits of underwriting plaintiff law firms. Having worked with some of the biggest law firms in America, and with access to 30 domesti...
97. Alex Valencia, We Do Web — Content Strategy is King 11.11.2021 43:35
Alex Valencia and his wife Yvette dipped their toes in the legal web waters with a single law firm, and after explosive success, quickly found themselves in high demand. They created their company We Do Web in 2009, and have been providing effective and affordable digital marketing solutions to attorneys and small practices ever since. From topic selection to promotion, Alex dropped a ton of tips...
96. Brian Dean, Backlinko – Becoming a Linkable Source 04.11.2021 39:17
When Brian Dean was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest compani...
95. Jeremy Harms, Core Contact — When the Client becomes the Promoter 28.10.2021 40:18
Jeremy Harms is the co founder of Core Contact, a Legal Customer Experience (CX) service that helps firms impress their clients out of the gate, and maintain strong communications throughout the journey. In this episode, Jeremy shares some of his best tips for leveling up your client communications, and breaks down how to turn those happy customers into your own grassroots marketing team! What’s I...
94. Elliot Roe, Mindset Coach — Eliminating Your Limiting Beliefs 21.10.2021 37:24
Elliot Roe discovered the potential power of hypnotherapy whilst searching for a solution to his own mental obstacles, and, wanting to share the resource with others, swiftly trained in the craft himself. Having spent over a decade developing a unique coaching style that incorporates mindset training, high performance training, and hypnotherapy, Elliot now coaches top performers in a variety of hi...
93. Jeremy Poock, Senior Attorney Match — How to Successfully Plan your Succession 14.10.2021 40:04
In many industries, acquisitions are a familiar route for those planning their retirement, yet when Jeremy Poock looked at the legal industry in the 2010s, he found the practice to be far less common. Instead, senior attorneys were more often opting to hand the kingdom keys over to an internal successor, or to shut up shop and divide up the clientele. Adamant on ensuring senior attorneys receive t...
92. Marc Anidjar, Anidjar & Levine — The Secret Sauce for Managing and Marketing 07.10.2021 34:28
From perfecting the yellow pages promotion strategy, to mastering the modern marketing ‘Holy Trinity’ of radio, TV and web, Marc Anidjar has always been interested in making the most of advertising. As his practice, Anidjar & Levine, has gone from strength to strength, Marc has been able to experiment with his marketing strategy, while also developing his managerial style for an ever expanding tea...
91. Russell Nicolet, Nicolet Law — Building a Practice with a Purpose 30.09.2021 44:50
Having created his practice’s first website while waiting on his bar results, Russell Nicolet wasted no time in founding Nicolet Law. With a passion to help people and a drive to expand, Russell went from having just three office appliances, to leading three companies, teaching himself each aspect of the businesses along the way. Now surrounded by a first class team, Russell is able to step back a...
90. Matt Wolfe, Evergreen Profits — Perfecting Your Podcast Promotion 23.09.2021 35:31
Matt Wolfe is one half of the dynamic duo that hosts the spectacularly successful Hustle & Flowchart podcast. Described by the pair as ‘A Life Improvement Podcast Masquerading As A Business Podcast’, the show is jam packed with advice on a wide range of topics, provided not only by the guests, but by the hosts themselves. Matt’s background in blogging pairs perfectly with co-host Joe Fier’s visua...
89. Joe Fier, Evergreen Profits — How to Find, Book, and Interview your Dream Guests 16.09.2021 37:12
Joe Fier and Matt Wolfe have been working together since the very start of their careers. In 2017, their partnership led to both the founding of Evergreen Profits, and the launch of the Hustle & Flowchart Podcast. Four Hundred episodes later, the show has seen an impressive range of guests, from some of the biggest names in marketing to hugely successful entrepreneurs. In this two part special, w...
88. Ali Awad, Ali Awad Law — Becoming the CEO Lawyer 09.09.2021 38:44
To his 600,000+ Instagram followers, Ali Awad, of Ali Awad Law, is best known as the CEO Lawyer. His entertaining and educational content, perfected over 5 years of development, exemplifies how personal injury attorneys can harness social media to maximize their visibility. In this episode, Ali shares with us his best tips and tricks for using Instagram to grow your business, as well as his ethos...
87. Mark Kosieradzki, Kozieradzki Smith Law Firm — 30(b)(6): Making Corporations answer to you 02.09.2021 40:12
Mark Kosieradzki is a Minnesota-based attorney whose practice is dedicated to fighting for senior citizens against nursing home abuse and neglect. Mark is also the preeminent scholar on Federal Rule of Civil Procedure 30(b)(6), which allows prosecutors to depose corporations more thoroughly and efficiently. 30(b)(6) is an important part of your arsenal as a prosecutor, and Mark’s here to show you...
86. Gary Sarner, ROI360+ — Radio Killed the Video Star 26.08.2021 37:28
There’s a reason that Gary Sarner named his media strategy company ROI360+. It’s because he’s focused on strategies that will maximize his clients’ return on investment. These strategies center around under-utilized channels that deliver more bang for your buck—channels like radio. After all, accidents happen on the road, and there’s no television in your car! In this episode, we talk radio, the m...
85. Mike Budny, Influex — Creating Websites That Connect 19.08.2021 32:17
Mike Budny is Co-Founder and Chief Influence Officer at Influex, a digital marketing company that is reinventing the personal brand landscape. They do this by identifying and communicating the essence of the brands they work with through beautiful websites and strategic copywriting. Mike and I chatted about why personal branding is so important, how web design can maximize the impact of your copy,...
84. Glen Lerner, Lerner and Rowe - A Steady Hand in a Shifting Industry 12.08.2021 41:35
Glen Lerner has built an everyman reputation with his delightful Lerner & Rowe TV ads and no-nonsense style. But it isn’t just anyone who can build the 2nd biggest personal injury firm in the US. On this episode, Glen shares his keen observations on the competitive state of the PI industry, where the smart money is buying ads, and why Wall Street consolidation is coming to law firms. Plus, a maste...
83. Seth Godin - Differentiation: How to Make Your Law Firm a Purple Cow 05.08.2021 30:55
A year ago, we talked to Seth Godin, legendary marketer and entrepreneur, about how to apply his philosophies to your practice. In 2021, that discussion is more relevant than ever, so we're releasing a new cut of this episode, with even more insights from Seth and Chris. Seth will change the way you think; not just about marketing, but people, communication, and how the world works. He is an elite...
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