Personal Business

Earlier this year I had a brilliant new idea for a 1:1 and got to work on building it out, starting with market research. But once I had the research results I realized I didn't need a new offer, I needed to update the messaging and positioning I was using for the Slow & Steady Decelerator. In this episode I share why I believe that market research is one of the most powerful but underused too...

It was about a year ago when the seed for the Slow & Steady Decelerator were beginning to germinate. And now, we're opening the doors to the third cohort! In this episode, I share my reflections on one year of the Decelerator - the good, the not-so-good and everything in between. REGISTRATION FOR THE SPRING DECELERATOR COHORT OPENS APRIL 30! Click here to join the waitlist - save $300, get ear...

Dropping in to your feed today to let you know the pod is coming back for a micro-season next week – I’ll be sharing insights from the past year, two cohorts of the Decelerator and all of the personal business that comes with it. Doors to the spring Decelerator cohort are opening for early enrolment to the waitlist on April 30! → Click here to join the waitlist + save $300 Plus get early enrolment...

Today I am thrilled to welcome Sonja Seiler, personal chef, Nurture retreat host and Decelerator alum to share her personal business on the podcast. In this episode, Sonja and I chat about: Her tumultuous 2025 - both personally and professionally - and why her story feels more real than a case study with outrageous results How being a part of the Decelerator helped her weather the storm Early resu...

Today is the day! The Decelerator winter cohort is officially open for registration ! Launching the same offer a second time isn’t the same as starting from scratch — and pretending it is can make things harder than they need to be. In this episode, I’m breaking down how I’m approaching the second launch of the Slow & Steady Decelerator, including what I didn’t prioritize this time around, why...

Today I have a very special guest joining me on the podcast: Heini Tallent, health, wellness and running coach, founder of Elements Running Education and founding Decelerator cohort alumni! In this episode Heini shares her own personal business - her business evolution from massage therapist to running coach, how 2025 left her feeling overwhelmed and stuck in chronic overthinking and how the Decel...

Happy new year! In this episode, I'm sharing six ways to slow down, do less and get more from your marketing without adding more platforms, content or pressure. We'll talk about why "just doing more" often isn't the answer, how to identify what's actually working in your business and what it looks like to build a marketing plan that supports you, instead of draining you. This is the work we do in...

This week, I wrapped up the very first cohort of the Slow & Steady Decelerator ! In this episode, I'm reflecting on what shifted (for me and the program participants), what I didn't expect and celebrate the kind of wins that don't show up in launch metrics, but maybe matter even more. I also share what's next for the Decelerator (hint: the next round starts in February) and why I'm more commit...

Lock in, we're launching! In this episode I share what I'm building, the 90(ish) day launch and program delivery roadmap I've laid out and what my core marketing objective will be for the second half of Q4. This is the final episode of Personal Business -- but it's not good-bye, just so long. Want to take a look at my launch plan on Notion? 💌 Drop me a line and I'll share a video walkthrough .

In this episode I talk about how "the 2025 of it all" has influenced my business strategy and decisions this year -- from diversifying revenue streams to a deep focus on establishing trust. Plus I reflect on my 20 year career communicating and marketing in uncertain times and how that has informed my approach to strategy and planning, no matter the market. Mentioned in this episode: Personal Busin...

In this episode I talk about some of the external factors affecting Slow & Steady and small businesses at large in 2025: the current economic uncertainty; increasing skepticism of online businesses and the "trust recession," and a constantly shifting media landscape. Resources mentioned in this episode: Episode 7: What does Amelia Hruby think I should do? Episode #13: The Science & Soft Un...

In this episode I talk about some of the external factors affecting Slow & Steady and small businesses at large in 2025: the current economic uncertainty; increasing skepticism of online businesses and the "trust recession," and a constantly shifting media landscape. Resources mentioned in this episode: Episode 7: What does Amelia Hruby think I should do? Episode #13: The Science & Soft Un...

Visibility is a buzzy concept in online business, but it’s also essential for achieving the success we desire. And since visibility is at the crux of Personal Business , I asked my friend Chloé Nwangwu (a.k.a. The Brand Scientist) to join me to break down the science of visibility and explain why it’s so damn hard.  Chloé breaks down: ✨ Why attention is so hard to capture and keep in 2025 ✨...

It’s been a week now since I made a decision about what I want to build and launch this fall. And since then I have done more or less nothing to move the project forward – or at least it looks that way on the surface. In this episode I’m talking about the creative process, the internal alignment and manifestation as a tool for self expansion.  Mentioned in this episode:  Celina Rosso - S...

This morning I woke up with crystal clarity about what's next. 📞 Leave a message on the Personal Business Hotline

Last summer I worked with coach Taylor Elyse Morrison because… I felt like my business wasn't quite working. Together we mapped out a plan for an audio course that never saw the light of day despite being fully written and ready to go (with a waitlist). Today Taylor joins me on the pod to talk about that experience and how it ultimately planted the seed for Personal Business . We also chat about e...

And just like that… It’s August! In this episode I’m reflecting on the past month and how it’s felt a lot more like business as usual lately with a host of new client work. How did falling into old patterns and relying on tried-and-true tactics feel? And thinking about a new offer to launch for the fall.  Mentioned in this episode:  Personal Business #6 - What if I was wrong? Personal Bu...

While I'm still a bit unclear as to how or if or when my offers and business model might be evolving here at Slow & Steady, I have landed on a pretty important (and exciting!) decision: my title. As of today, I am officially officially calling myself a Growth Marketing Strategist for creatives, solopreneurs and small businesses. In this episode, I'm sharing a bit more about how I landed on thi...

Sometimes business advisors need a little advice on what to do too.  And when I’m in need of a fresh perspective, the first voice note I’m sending is always to my biz friend and host of Off the Grid , Amelia Hruby.   So of course Amelia is our inaugural guest here on Personal Business! I’m thrilled to share our recent conversation on everything from 2025 business trends (everybody i...

After a great week onboarding new clients, upward trending revenue and feeling like I’ve got my business groove back I start to question if maybe I was a little too quick to declare that my business wasn’t working? In this episode I reflect on: ✨ A recent conversation about the difference between something not working and not fully trying; ✨ How I drastically underestimated my own grief and how...

So far I’ve talked to 14 of my current and past clients, the almost clients that I sent proposals to but didn’t convert and fellow small business owners to hear more about what’s hard about being in business in 2025; why they chose to work with me (or not); and what parts of my current offers were compelling and what doesn’t connect.  💻 Join the free Just Enough Session on July 16 📞 Leave a...

It's been about a month since the Personal Business project began. Amanda Laird reflects on what she's learned over the past few weeks, dives into an exhaustive list of all she's done to learn about what is and isn't working in her business and shares a few updates on what's coming next. 📞 Leave a message on the Personal Business Hotline 💻 Join the free Just Enough Session on July 16 💌 Subscrib...

Gather 'round while Amanda Laird shares the Slow & Steady lore - the seed that first planted the idea of entrepreneurship in her mind 12 years ago, how following the vibes and not a traditional business plan led her here today and staying open to the shape of the next chapter in work/life. Subscribe to the Slowdown , your free, weekly dose of marketing strategy that won't give you the ick.

Before jumping into new strategies and tactics, every Slow & Steady client engagement starts with an audit to figure out what works and what definitely doesn't. In this episode Amanda Laird turns the tables and uses the Just Enough Marketing Framework on her own business and uncovers some, let's say, uncomfortable truths about how she's showing up (or not). Subscribe to the Slowdown , your fre...

In this prologue episode of Personal Business, I reflect on what's come up in the week since I announced my intention to rebuild my business Slow & Steady Studio in public and why even if the business isn't working that doesn't mean it's failing.