Personal Branding Podcast

Entertainers Seek Likes. Entrepreneurs Seek Leads. Have you ever posted something online and received thousands of likes but saw no real business growth? In today’s digital world, it’s easy to get caught up in the numbers—likes, views, and shares. However, if you’re serious about building a brand or growing a business, you must focus on the right metrics. The Fundamental Difference Entertainers cr...

The ten times ten strategy: creating a silent brand army “True influence starts small; ten committed individuals can quietly create a movement that echoes across industries.” — Bernard Kelvin Clive Today, I continue with the emergence of silent brands. Businesses and brands doing remarkably well but unseen in the digital sphere, devoid of clear signs or online presence. We will use a s...

“Attention is one of the most prized assets in this age” – Bernard Kelvin Clive. In this digital age, attention is indeed one of the most valuable assets. The ability to capture and hold attention determines the success of brands, businesses, and individuals. To illustrate its true worth, let’s examine the Super Bowl halftime show, a prime example of how strategic attention...

The Power of Ungooglable Brands: The Silent Influencers Who Shape Industries Understanding Ungooglable Brands This week we continue our series on the ‘Rise of the Silent Brands. This is the thing; not all the powerful brands are visible. Some of the most influential individuals and businesses operate quietly, pulling the strings behind the scenes while remaining virtually unknown. I call them &#82...

Can brands be silent? Some think they must be loud and everywhere to make an impact. Today, let’s explore “The Rise of the Silent Brands” — brands that are quiet yet impactful and profitable. A few months ago, I traveled to Kumasi, Ghana, for a project. While settling in, I needed to get some water. When I asked for popular water brands at a small neighborhood shop, they handed m...

Capable vs. Competent: Understanding the Difference What does it mean to be capable yet not competent? At what point can someone declare themselves competent, and how do we distinguish between capability and competence in both personal and professional spheres? Let’s break this down. Capability: The Starting Point Capability refers to your ability to perform a task or take action, even if it’s not...

Building Capacity for the Race Ahead I believe this will be helpful not just for the coming year but also for the days and years ahead, particularly as we focus on setting and achieving goals, meeting resolutions, and hitting targets. In times like these, it’s important to reflect on how we can strategize effectively for the future. I want to discuss what I call the “relay focus”...

“Masters today, were Starters Yesterday, so begin now.”― Bernard Kelvin Clive Today, I want to share some thoughts on public speaking, drawing from my latest book co-authored with my friend, Samuel Agyeman-Prempeh, on the fundamentals of public speaking. In the book, we discuss the basics for anyone—entrepreneurs, solopreneurs, or professionals—looking to venture into public speaking o...

The Impact of Parenting, Modelling, and Mentoring on Kids Bernard Kelvin Clive here. Today I want to share with you how pairings, careers, or passions influence us in diverse ways in terms of who we become, and even the career paths and decisions that impact our lives in the later years. Story 1: Kobby Blay and His Son I visited my friend Kobby Blay, who is a practicing nurse and also passionate a...

Today we’re diving headfirst into the power of exceptional customer experience.  I will share with you why prioritizing your clients, especially in the realm of small and medium-sized businesses (SMEs), is the secret weapon you’ve been overlooking. “Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a percep...

“Where you plant your feet determines your feats.” — Bernard Kelvin Clive Let me share this with you.  One morning, while I was cleaning my car, I noticed something interesting. I had worked hard to make the car’s body look shiny and clean, even though there was a lot of dust around because of the Harmattan season. But when I stepped back to look at my work, I saw that the tires w...

How to Grow Your Personal Brand in 2024 It’s to take your brand to the next level. Whether you’re a new brand or an established one, you need to achieve at least one of these milestones/goals in the upcoming year to remain relevant and competitive. 1. Raise the bar on yourself It is all about having a growth mindset to place a demand on yourself to go higher and do better. Let me draw your a...

How can you enhance your content creation and branding with these five productivity tools? Enhancing Productivity in Content Creation and Branding In today’s podcast, I discuss five productivity tools that can significantly enhance content creation and branding. So, I’ll share some insights from that episode, focusing on the importance of finding the right tools to boost productivity a...

Building your brand in challenging times Growing in times Like These! The acronym for GROWTH is a great tool for personal and professional growth. Each letter represents an important trait or action that can help you navigate the different stages of growth. Let’s go through each one: G- Grits & Guts : Grit is a combination of perseverance and passion for long-term goals. It means having...

13 years ago, I had the privilege of meeting Kobby Blay, a driven and passionate young nurse. It was at the peak of my first book launch and blog and I was doing multiple radio and TV interviews. We all felt passionately committed to driving positive change in our society through our gifts and passions. Kobby was on a mission to fill the gap in health information through his blog and medical photo...